Tag "„zöld” marketingüzenetek"
GVH proposes a multilevel sustainability labelling system
Green advertising messages are often unclear and confusing, and a significant proportion of consumers aren’t aware of the exact content and meaning of certain claims and labels – these are...
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GVH analysis examining “green” marketing messages with an international focus
The findings of the market analysis of the Economic Competition Authority (GVH), in which the competition authority’s investigators scrutinized claims related to environmental protection, are forward-looking at the international level...
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