kutatás - Trademagazin

Strengthening events industry
Date: 2022-11-07 15:41:36

A global forecast by American Express on the events industry for 2023 interviewed 580 event organisers in 23 countries. 77% of respondents are optimistic about the situation in the industry,...

41 percent of Hungarians have no disposable income
Date: 2022-11-03 10:12:27

Ominous trends emerge from the latest representative research by Generali Biztosító, which deals with the general awareness of the domestic population aged 18-65, as well as their savings and expectations...

Újszászi Bogár László: a smiling face makes people eat and buy more
Date: 2022-11-01 12:22:47

The experiment of Piotr Winkielman, a researcher at the University of California, San Diego, and Kent C. Berridge, who works at the University of Michigan, shows that the sight of...

Bulk shopping costs HUF 50,000-80,000 more per month
Date: 2022-10-26 18:18:45

Food inflation is already at 35.2 percent in Hungary. According to a recent study, an average family spends HUF 50,000-80,000 more on shopping than it did a year ago. According...

Corvinus research: how ecologically unsustainable are households in the Budapest urban area?
Date: 2022-10-25 14:24:10

From an ecological point of view, Budapest and its surroundings are amazingly unsustainable: the ecological footprint related to the household consumption of a resident of the capital is 2.5 global...

Gfk: The average purchasing power per capita in Europe in 2022 is 16,344 euros
Date: 2022-10-25 12:39:51

However, there are significant differences between the 42 countries: people in Liechtenstein, Switzerland and Luxembourg have significantly higher purchasing power than in the rest of Europe, while Kosovo, Moldova and...

According to the KPMG 2022 CEO Outlook research, leaders of large global companies stick to long-term goals
Date: 2022-10-20 12:47:53

According to the KPMG 2022 CEO Outlook, eight out of ten CEOs of the world’s largest companies expect an economic downturn in the next 12 months. However, half of the...

K&H: Domestic family-owned companies face challenges
Date: 2022-10-20 11:49:52

After successfully overcoming the uncertainties caused by the coronavirus and the Russian-Ukrainian conflict, the continuous rise in prices may now bring a change of attitude to domestic family-owned companies. Inflation...

Intrum survey: the majority of households are affected by the utility increase, a quarter of them are at risk
Date: 2022-10-20 10:18:58

On average, the respondents expect an increase in costs of HUF 26,000 per month due to the amendment of the utility reduction rules, the expenses of households with the lowest...

Coface: what to expect on the Hungarian fuel market?
Date: 2022-10-20 09:36:57

European countries have already faced rising inflation, but prices may get another boost – according to the analysis of the credit insurance company Coface, in which the development of raw...

Traffic light eco-ratings on menus prompt vegetarian choices
Date: 2022-10-20 09:22:55

A traffic light system rating the eco-friendliness of food on delivery app menus influences vegetarian choices, according to a new study. Conducted by the University of Bristol, of 1,399 adults...

Bakery products end up in the bin the most, durable food and meat the least
Date: 2022-10-17 14:09:01

The vast majority of Hungarians consider themselves to be conscious consumers, despite this, 59% of our compatriots throw away food, and 23% especially a lot – according to the data...

Plant-based food sales rise, but meat sales not affected
Date: 2022-10-17 09:33:20

UK’s craving for meat is not affected by campaigns for plant-based alternatives, according to new research by the University of Surrey. The study looked at UK supermarket sales during the...

This is how Hungarians dine – sandwiches, fried meat and eggs are the TOP3
Date: 2022-10-13 12:20:11

Dinner is a conversational meal spent together with family and friends, and dinner prepared at home is the most common scenario, but at the same time, for almost half of...

European customers are under pressure, but Christmas can be a ray of hope
Date: 2022-10-10 14:54:07

According to two NielsenIQ studies, even though inflation has a strong impact on European shoppers, they are sticking to their Christmas shopping plans for the time being. NielsenIQ Consumer Insights’...

Black Friday 2022: this is how our willingness to spend changes during the livelihood crisis
Date: 2022-10-10 12:21:42

Despite the economic and livelihood crisis, half of the population plans to buy something during Black Friday. Hungarians would spend an average of HUF 41,000 during the pre-Christmas sales period,...

This is what Hungarians give up during the crisis
Date: 2022-10-05 11:00:49

Restaurants, holidays, culture – these are the things that Hungarians are ready to give up in times of crisis. 80 percent of people are in a worse financial situation than...

Payment discipline in Hungary fell to the level of 2015
Date: 2022-10-05 10:12:31

After an improving trend until 2019, the proportion of late payments and bad debts increased significantly as a result of the pandemic and the energy crisis. Exactly 76% of bills...

Research was conducted on the importance of energy saving in electronic devices
Date: 2022-10-05 09:47:14

Customers consider it important that their devices are energy-efficient, however, the majority of them are not aware of the meaning of energy labels, and not everyone is willing to pay...

It is now so important for customers to use energy-saving devices
Date: 2022-10-04 08:36:36

Customers consider it important that their devices are energy efficient, however, most of them are not aware of the meaning of energy labels, and not everyone is willing to pay...

Generation Z and X employees are the most dissatisfied
Date: 2022-10-04 07:59:51

Managers are too optimistic about the happiness of their employees, according to the latest research by the Capgemini Research Institute. Based on a survey involving 750 managers and 1,500 employees,...

Hungary’s digital payment index is above average
Date: 2022-10-03 20:04:09

Mastercard measured the Digital Payment Index of Hungary for the second time this year. The Index relying on three pillars that are infrastructure, knowledge and use, shows the market’s level...

Food buying habits of Hungarians
Date: 2022-10-03 18:03:12

Rama has conducted a nationwide representative survey on the food buying habits of Hungarians. 58% of respondents claimed that price is one of the top 3 most important factors influencing...

These changes are needed in retail to succeed
Date: 2022-10-03 12:53:46

In one of Deloitte’s latest studies on the prospects of the retail sector, published in 2022, the authors analyze the opportunities and challenges facing the industry based on various international...

The effects of climate change are unquestionable
Date: 2022-10-03 11:42:34

According to the monthly tracking research What Worries the World by Ipsos, only 10% of Hungarians were of the opinion in the last six months that climate change was one...

Financial awareness and environmental protection are the most important for Hungarian consumers
Date: 2022-09-26 10:44:49

According to their own assessment, almost half of the adult Hungarian population (47%) has a more conscious approach to the essential issues of everyday life than the majority of people,...

Robots could better assess child mental health
Date: 2022-09-22 04:00:08

A study from the University of Cambridge used a humanoid robot to administer child mental health questionnaires. Research has found that the loss of in-person school due to the COVID-19 pandemic...

153 million tons of food are thrown away in the European Union every year
Date: 2022-09-20 11:37:55

About 153 million tons of food are thrown away in the European Union every year, almost 15 million tons more than what is imported, the British daily Guardian wrote on...

Every third organization expects a recovery in the Hungarian economy within two years
Date: 2022-09-20 08:10:53

More than a thousand domestic organizations operating in the field of farming, management and HR have declared what effects they expect in the shadow of the Russian-Ukrainian war. The online...

EY: it became clear what customers give up first during brutal price increases
Date: 2022-09-15 14:21:02

Home delivery of products can be one of the first victims of inflation, while more and more people are opting for cheaper, own-brand goods, according to EY’s international survey of...

Strengthening events industry Date: 2022-11-07 15:41:36

41 percent of Hungarians have no disposable income Date: 2022-11-03 10:12:27

Újszászi Bogár László: a smiling face makes people eat and buy more Date: 2022-11-01 12:22:47

Bulk shopping costs HUF 50,000-80,000 more per month Date: 2022-10-26 18:18:45

Corvinus research: how ecologically unsustainable are households in the Budapest urban area? Date: 2022-10-25 14:24:10

Gfk: The average purchasing power per capita in Europe in 2022 is 16,344 euros Date: 2022-10-25 12:39:51

According to the KPMG 2022 CEO Outlook research, leaders of large global companies stick to long-term goals Date: 2022-10-20 12:47:53

K&H: Domestic family-owned companies face challenges Date: 2022-10-20 11:49:52

Intrum survey: the majority of households are affected by the utility increase, a quarter of them are at risk Date: 2022-10-20 10:18:58

Coface: what to expect on the Hungarian fuel market? Date: 2022-10-20 09:36:57

Traffic light eco-ratings on menus prompt vegetarian choices Date: 2022-10-20 09:22:55

Bakery products end up in the bin the most, durable food and meat the least Date: 2022-10-17 14:09:01

Plant-based food sales rise, but meat sales not affected Date: 2022-10-17 09:33:20

This is how Hungarians dine – sandwiches, fried meat and eggs are the TOP3 Date: 2022-10-13 12:20:11

European customers are under pressure, but Christmas can be a ray of hope Date: 2022-10-10 14:54:07

Black Friday 2022: this is how our willingness to spend changes during the livelihood crisis Date: 2022-10-10 12:21:42

This is what Hungarians give up during the crisis Date: 2022-10-05 11:00:49

Payment discipline in Hungary fell to the level of 2015 Date: 2022-10-05 10:12:31

Research was conducted on the importance of energy saving in electronic devices Date: 2022-10-05 09:47:14

It is now so important for customers to use energy-saving devices Date: 2022-10-04 08:36:36

Generation Z and X employees are the most dissatisfied Date: 2022-10-04 07:59:51

Hungary’s digital payment index is above average Date: 2022-10-03 20:04:09

Food buying habits of Hungarians Date: 2022-10-03 18:03:12

These changes are needed in retail to succeed Date: 2022-10-03 12:53:46

The effects of climate change are unquestionable Date: 2022-10-03 11:42:34

Financial awareness and environmental protection are the most important for Hungarian consumers Date: 2022-09-26 10:44:49

Robots could better assess child mental health Date: 2022-09-22 04:00:08

153 million tons of food are thrown away in the European Union every year Date: 2022-09-20 11:37:55

Every third organization expects a recovery in the Hungarian economy within two years Date: 2022-09-20 08:10:53

EY: it became clear what customers give up first during brutal price increases Date: 2022-09-15 14:21:02