kutatás - Trademagazin

The price-value ratio is the most important thing when buying Christmas presents
Date: 2022-12-20 11:39:59

In October, the Offerista Group conducted a survey in all its markets, including Bulgaria, Hungary, Romania, Poland, Germany and Austria. The purpose of the survey was to find out what...

We wrap it, drink it, cook it: we choose quality wines for Christmas
Date: 2022-12-19 11:51:11

At Christmas, wine is placed on every second table, even several types, selected according to taste and the menu. In such cases, we like to eat something special next to...

Ipsos: this is how consumers evaluate the year 2022
Date: 2022-12-15 13:08:07

Based on an international survey by Ipsos, half of the population of the 36 countries surveyed (56%) characterize 2022 as a bad year for themselves and their families, and three...

What do we put on the bread? The country’s big sandwich research has been completed
Date: 2022-12-15 12:23:19

Practically, there is no compatriot who does not eat a sandwich more or less regularly, but according to a recent national research, seeing the large increase in the price of...

The dog has become a full-fledged member of the family among Hungarians as well
Date: 2022-12-15 08:19:16

Almost a third of Hungarian households have a dog, 65 percent of the owners consider their four-legged pet as a member of the family, and 16 percent even consider the...

Hungarians would most like to see household appliances and electronic products under the tree
Date: 2022-12-14 15:30:25

Buyers are trying to counteract the economic difficulties with a more conscious attitude, more than half of whom – taking advantage of the sales and discounts at the end of...

A recent survey by Costa Coffee and GKID investigated the sources of stress associated with the holidays
Date: 2022-12-14 14:01:56

What makes most people happy during the holidays? Are we able to enjoy the little things or do we stress over the cracked bagels and crooked Christmas tree? This Christmas,...

Compared to last year, Hungarians are donating and volunteering less this year
Date: 2022-12-13 10:54:12

Hungarians are donating and volunteering less this year compared to last year, and at Christmas they are less able to help the needy due to the economic situation, according to...

Healthy food is important to 66 percent of Hungarians
Date: 2022-12-13 10:06:00

Every third Hungarian made a devastating statement about their health status in a recent representative survey by Pilulka. Stress can be one of the biggest risk factors, but it is...

All generations agree that the youngest find work the easiest
Date: 2022-12-13 10:00:19

In a representative research, Profession.hu examined what is true about the stereotypes of the three generations most active on the job market. There is much less difference between the world...

AM State Secretary: a uniform EU nutritional labeling system is needed
Date: 2022-12-09 11:36:47

Confusion is caused by the oversupply of nutrition labels on food packaging on the EU market, which is why the European Commission (EC) would introduce a harmonized system (FOPNL), which...

The state spends the most on advertising
Date: 2022-12-08 11:34:31

Contrary to earlier pessimistic expectations, the Hungarian advertising market started to grow last year – similarly to other Central and Eastern European countries. Thanks mainly to public spending. In Hungary,...

A fifth of domestic enterprises would overcome the challenges of the crisis with digitization
Date: 2022-12-08 11:23:43

Hungarian businesses are predicting a difficult year for themselves: according to a recent study, they fear not so much the prolongation of the war situation or the energy crisis, but...

Research: Hungarian employees are mostly supportive of people with disabilities
Date: 2022-12-08 10:29:29

Almost half of the majority of employees have already worked with people with disabilities and most of them have positive experiences with working together. More than half of these employees...

67% of Hungarians spend less than HUF 30,000 for Christmas this year
Date: 2022-12-05 11:34:55

The effect of inflation has a strong influence on the budget for gifts this year: 53% of those surveyed said that they will spend less on gifts this year than...

Crisis here or there, the proportion and number of the hyper-rich continued to grow
Date: 2022-12-05 10:54:52

In terms of growth rate, Europe overtakes the Asia and Pacific region in second place, while North America remained on the growth path. A global epidemic here, the economic difficulties...

According to a research, company managers would avoid the recession with company acquisitions
Date: 2022-11-30 12:23:17

Every second leader plans to acquire a company within a year, and sustainability will be critical to maintaining competitiveness, according to the global research of the international consulting company EY....

Replanning consumers, replanning retailers
Date: 2022-11-30 09:58:16

A 1,000-respondent survey conducted by KPMG in the summer of 2022, titled “Consumer Pulse Survey”, has found that rising prices made consumers change their shopping habits: they now spend their...

Opten: The liquidation procedures have stalled! Does it indicate insolvency or an aftereffect of Covid?
Date: 2022-11-29 10:25:12

Changes in liquidation procedures dominate the company trend in October, with the number of initiated procedures exceeding 1,000. This is almost four times more than the same period of the...

Black Friday set a record all over the world
Date: 2022-11-25 12:09:14

Crisis here or there, according to Shopify data, $1.3 million was spent online every minute worldwide on Black Friday. By 6 p.m. ET (midnight Hungarian time), shoppers had spent $7.28...

Oracle Retail: Many people are planning to spend Christmas on credit this year
Date: 2022-11-23 14:02:33

Nearly 55% of shoppers said they would spend less overall due to current economic factors, and 68% said they would consider in-store credit to cover the cost of gifts. 42%...

Cultivated meat consumption is increasing in Western Europe
Date: 2022-11-22 11:06:37

A recent survey has revealed that consumers are shifting to meat alternatives, often choosing plant-based products instead. In the survey 4,096 people were interviewed across Germany, France, Italy and Spain about their...

Consumer spending focuses on experiences and basic needs
Date: 2022-11-22 10:40:31

Mastercard Economics Institute’s “Shifting Wallets” survey analysed how much consumers stick with their habits which give them comfort, experiences or both. The study sets out to answer three key questions...

More than half of Hungarians have a sweet tooth, this is what sells best in stores
Date: 2022-11-16 13:15:41

Six out of ten prefer the sweet taste, the second most popular taste is salty, which is the favorite of every fourth Hungarian. This and many other interesting facts came...

Inflation will slow next year, but food and energy prices will remain high
Date: 2022-11-15 15:10:37

The players of the global corporate sector are increasingly pessimistic about the global economic outlook, and the mood is especially gloomy in Europe – according to the fourth quarter global...

Climate, water and food security fears appear on the consumer radar
Date: 2022-11-15 10:47:57

Consumers are more worried about climate change today than ever before. According to new research results from the 2022 Mintel Consulting Sustainability Barometer, the number of global consumers citing climate...

Ipsos: moderate interest in Qatar World Cup
Date: 2022-11-14 09:11:40

Ipsos’ study of the global reception of the upcoming soccer World Cup in 34 countries. The Arab world, Asia, and South America are visibly moved by the event, on the...

Hungarians are open to trying meat alternatives
Date: 2022-11-07 20:21:11

A representative online survey conducted by Pápai Hús Kft. in September 2022 revealed: every fifth person follows some kind of diet in Hungary, 16% of them say they are vegetarian...

Strengthening events industry
Date: 2022-11-07 15:41:36

A global forecast by American Express on the events industry for 2023 interviewed 580 event organisers in 23 countries. 77% of respondents are optimistic about the situation in the industry,...

41 percent of Hungarians have no disposable income
Date: 2022-11-03 10:12:27

Ominous trends emerge from the latest representative research by Generali Biztosító, which deals with the general awareness of the domestic population aged 18-65, as well as their savings and expectations...

The price-value ratio is the most important thing when buying Christmas presents Date: 2022-12-20 11:39:59

We wrap it, drink it, cook it: we choose quality wines for Christmas Date: 2022-12-19 11:51:11

Ipsos: this is how consumers evaluate the year 2022 Date: 2022-12-15 13:08:07

What do we put on the bread? The country’s big sandwich research has been completed Date: 2022-12-15 12:23:19

The dog has become a full-fledged member of the family among Hungarians as well Date: 2022-12-15 08:19:16

Hungarians would most like to see household appliances and electronic products under the tree Date: 2022-12-14 15:30:25

A recent survey by Costa Coffee and GKID investigated the sources of stress associated with the holidays Date: 2022-12-14 14:01:56

Compared to last year, Hungarians are donating and volunteering less this year Date: 2022-12-13 10:54:12

Healthy food is important to 66 percent of Hungarians Date: 2022-12-13 10:06:00

All generations agree that the youngest find work the easiest Date: 2022-12-13 10:00:19

AM State Secretary: a uniform EU nutritional labeling system is needed Date: 2022-12-09 11:36:47

The state spends the most on advertising Date: 2022-12-08 11:34:31

A fifth of domestic enterprises would overcome the challenges of the crisis with digitization Date: 2022-12-08 11:23:43

Research: Hungarian employees are mostly supportive of people with disabilities Date: 2022-12-08 10:29:29

67% of Hungarians spend less than HUF 30,000 for Christmas this year Date: 2022-12-05 11:34:55

Crisis here or there, the proportion and number of the hyper-rich continued to grow Date: 2022-12-05 10:54:52

According to a research, company managers would avoid the recession with company acquisitions Date: 2022-11-30 12:23:17

Replanning consumers, replanning retailers Date: 2022-11-30 09:58:16

Opten: The liquidation procedures have stalled! Does it indicate insolvency or an aftereffect of Covid? Date: 2022-11-29 10:25:12

Black Friday set a record all over the world Date: 2022-11-25 12:09:14

Oracle Retail: Many people are planning to spend Christmas on credit this year Date: 2022-11-23 14:02:33

Cultivated meat consumption is increasing in Western Europe Date: 2022-11-22 11:06:37

Consumer spending focuses on experiences and basic needs Date: 2022-11-22 10:40:31

More than half of Hungarians have a sweet tooth, this is what sells best in stores Date: 2022-11-16 13:15:41

Inflation will slow next year, but food and energy prices will remain high Date: 2022-11-15 15:10:37

Climate, water and food security fears appear on the consumer radar Date: 2022-11-15 10:47:57

Ipsos: moderate interest in Qatar World Cup Date: 2022-11-14 09:11:40

Hungarians are open to trying meat alternatives Date: 2022-11-07 20:21:11

Strengthening events industry Date: 2022-11-07 15:41:36

41 percent of Hungarians have no disposable income Date: 2022-11-03 10:12:27