Almost the entire domestic population participates in some kind of loyalty program

By: Trademagazin Date: 2023. 04. 19. 10:28

93 percent of Hungarian Internet users aged 15-59 are members of one of the loyalty programs offered by stores, according to a representative survey by Euronics. Although more than two-thirds of customers prefer stores that offer a loyalty program over their competitors that do not offer such a discount, they are mostly reluctant to provide their data during registration.

On behalf of Euronics, Opinio prepared a nationally representative research, in which the habits and attitudes of Hungarians regarding online shopping and loyalty programs were examined. The survey reveals that 97 percent of the internet users over the age of 15 buy online regularly. 16 percent of the respondents do this as a guest user, while 39% register their own account with it, and there are almost as many who make it dependent on the particular store whether they register – the latter group mainly includes people in their twenties.

44 percent of the respondents prefer to register for a store’s loyalty program, thus taking advantage of the opportunities provided by a points-collecting card, club membership or periodical discount. The proportion of those who register for the program depending on the particular store and/or the opportunities offered by the loyalty program is slightly higher (51%) – in this group, the proportion of those with a diploma and those living in the capital or Eastern Hungary is significantly high – while only 7% who in no case participates in such a program.