Research: plant-based products are growing in popularity, especially among young people

By: Trademagazin Date: 2023. 05. 09. 11:51

This year, Danone Magyarország Kft. also prepared its representative research, the purpose of which is to map how well known and followed the flexitarian diet is among Hungarian consumers, how many and why they consume plant-based foods, how much they take into account the environmental effects in addition to the nutritional benefits when purchasing food when making their decision. The company timed the survey for Earth Day in April, which the population has taken into account in Hungary since 1990, as sustainable nutrition and the future of our planet are closely linked.

Danone’s research outlines that consumers are beginning to recognize the need for sustainable food. Although most of the specialties of the Hungarian cuisine are meat dishes, 8% of Hungarians still eat meat less than once a week or even completely stop buying such foods. And 19% of those surveyed in the research occasionally consciously replace meat- or milk-based foods with plant-based alternatives, which can be a promising path towards sustainability.

“For the sake of our future, we must be open to new solutions. We should not shy away from plant-based alternatives, as both animal and plant-based foods have a role and place in a balanced diet. The OKOSTÁNYÉR, the Hungarian nutritional recommendation marked by MDOSZ, places special emphasis on plant protein sources in addition to local and seasonal products for the sake of sustainability”