Tag "kutatás"
Every fifth domestic company plans to use artificial intelligence
The attitude of companies regarding the growing popularity of artificial intelligence is divided. Some of the companies already use solutions based on artificial intelligence, and although several are planning to...
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This is how much you can save per month with a regular customer membership
Nine out of ten Hungarian women are members of some kind of loyalty program and regularly use their loyalty card, according to a representative online survey by Rossmann Hungary. The...
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K&H: the monthly cost of living for Hungarians has increased by HUF 10,000
Monthly living expenses have grown much more than incomes, according to the K&H Safe Future survey, which examined the situation of the 30-59 age group. 92 percent of respondents spend...
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According to a survey, plant-based products are becoming more and more popular
The popularity of plant-based products is increasing in Hungary, according to a survey, the findings of which were reported to MTI by Danone Magyarország Kft. More than half of the...
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An amazing thing was revealed about rice: many people would not have thought this
Due to the problem of climate change, agricultural sciences are constantly facing new challenges, such as in the field of crop cultivation. It was unimaginable decades ago to cultivate crops...
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Research: plant-based products are growing in popularity, especially among young people
This year, Danone Magyarország Kft. also prepared its representative research, the purpose of which is to map how well known and followed the flexitarian diet is among Hungarian consumers, how...
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Diets in our country are also unthinkable without meat
One third of the population pays particular attention to their nutrition, and even, according to their own admission, they eat consciously. Almost the same number of people admitted that they...
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13 percent of young people have no income, 11 percent receive more than HUF 400,000
According to the latest data from the K&H youth index survey, the average personal income of 19-29-year-olds increased by HUF 40,000, or by more than 28 percent, to HUF 182,000....
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EY: Hungarians live in emergency mode
In January, EY conducted representative research in 27 countries to assess how consumer habits have changed due to inflation. They pointed out that the current consumer mood is very similar...
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K&H: Hungarians feel less secure due to high inflation
Among the 30-59 year olds, the proportion of those who consider their financial situation to be extremely secure has dropped significantly, from 31 percent to 24 percent in one year,...
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Regional research was conducted on e-invoicing
At the initiative of the Hungarian office of the international business and tax consulting company Grant Thornton, a survey was prepared on the e-taxation practices of the neighboring countries. The...
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EOS Consumer Research: European youth have turned to cash and want better financial education
According to a recent survey by EOS, one of Europe’s leading debt management and financial investment companies, young people between the ages of 18 and 34 are strongly interested in...
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Hungarian online shops are expanding, but only in Hungary
An e-commerce survey by Growww Digital, Humanize Studio and Kosárérték has found: last year Hungarian e-commerce performed well if compared with the regional average, but the proportion of exporting online...
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Focus group research: there is no deep recession yet, the market is just “reorganizing” itself
According to experts, the construction industry, which was “diluted” due to the decrease in the desire to invest, is now returning to normality, according to Wavin’s recent focus group research....
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Customers hate it when they have to pay for product return
Customers are even ready to abandon their favorite brand if they have to pay for the return of the ordered product, according to the latest research by SAP Emarsys. Retailers...
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Almost the entire domestic population participates in some kind of loyalty program
93 percent of Hungarian Internet users aged 15-59 are members of one of the loyalty programs offered by stores, according to a representative survey by Euronics. Although more than two-thirds...
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K&H: the savings opportunities of young people are decreasing
Young people are less and less able to put money aside: in the first quarter of this year, barely 50 percent of them had a reserve, compared to the 56-60...
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Coface: The number of insolvency proceedings in Hungary has increased
Almost twice as many liquidation proceedings were initiated against Hungarian-based companies in 2022 than a year earlier, according to an analysis by Coface, one of the world’s largest credit insurers....
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Children’s toys under HUF 6,500 are the most popular at Easter
This year, the bunny will bring sweets, toys and storybooks to most places on Easter, based on recent research by REGIO JÁTÉK. According to its own sales data, Hungarian families...
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Flavored coffees are extremely popular in Hungary
Coffees enriched with various aromas are mostly consumed with milk by coffee lovers, especially in moments when they want to slow down, relax and have some time for themselves. Nespresso’s...
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Parents of Gen Alpha seek health – and fast food
A majority of parents with Gen Alpha children (age 9 and under) say it’s important to buy fruits, vegetables and other healthy food, but going to McDonald’s is another common...
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Research: the elderly are more environmentally conscious when buying drugstore products
The Hungarian population is price sensitive, somewhat skeptical and not really informed about environmentally friendly cosmetic and hygiene products. Protecting animals for young people and minimizing waste is more important...
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Small businesses are reviewing their business strategy, according to a study
The biggest challenge for the majority of small businesses is the rise in energy and raw material prices, as well as the economic environment, which is why they are revising...
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An important milestone is the presentation of the joint research plans of the Bioeast countries
The BIOEAST initiative with the participation of 11 Central and Eastern European ministries of agriculture presented its macro-regional research and innovation agenda in Warsaw. The proposal formulates the common knowledge...
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KPMG: growing shopper consciousness
KPMG’s “Me, my life, my wallet” study classified consumers into six categories, based on how important sustainability values are to them, and how this is reflected in their behaviour. Moderates...
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Facebook is the top marketing tool for SMEs
According to a recent survey by Marketing Commando, the No.1 marketing tool for Hungarian SMEs is still Facebook – 84% of them use this platform. Second most popular is the...
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Mastercard says shoppers buy less but shop more often
According to a forecast for 2023 by the Mastercard Economics Institute, shoppers will have to change the contents of their shopping baskets if they wish to keep up with the...
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Where is the line drawn: when do we talk about excessive shopping?
For many of us, the beginning of the year is about renewal, starting over, and getting rid of our bad habits. Yet this is in interesting contrast to the end...
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Randstad on “HR Trends 2023”: unrealistic salary demands and little experience remain the biggest HR challenges
On February 20, Randstad published the first details of the “HR Trends 2023” research. The research conducted with the participation of nearly 250, mostly medium-sized and large companies, revealed: only...
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A comprehensive research was carried out by the Tej Terektánács
On behalf of the Tej Terméktanács, Trend International Market Research Kft. carried out the research entitled “Rögös turó as quality system recognition in Hungary”, the focus of which is on...
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