Ipsos - Trademagazin

One in three Hungarians celebrates every month, according to a survey by the Diageo Celebration Index
Date: 2021-11-18 10:34:26

Minden harmadik magyar legalább havonta leginkább családtagjaival, barátaival ünnepel főként olyan klasszikus alkalmakat, mint a születésnap, az évforduló, a karácsony vagy a húsvét – derült ki a Diageo Celebration Index...

Atmedia research: How media effects our shopping habits?
Date: 2021-11-12 19:00:03

Atmedia and Gfk Hungária examined the media usage of main shopping groups of GfK household panel . The results were then compared to FMCG shopping volumes. It turned out that...

Magazine: Business Days 2021 – The 8th wonder of the world (Part 1)
Date: 2021-11-12 10:51:53

Nearly 800 participants turned up to discuss the 8th wonder of the world – the restart of the sector – during the 5 five days of the Business Days conference,...

Ipsos research: coronavirus is no longer the world’s main concern
Date: 2021-10-27 08:37:49

The long reign of Coronavirus as our survey’s top global concern comes to an end in October 2021. It falls to third place in our issues ranking – behind poverty...

Magazine: The challenges of an omnichannel sales strategy in 2021
Date: 2021-10-21 06:48:28

In the last year and a half the COVID-19 pandemic speeded up processes in retail trade that had already started earlier. The new shopping habits that formed during this process...

Achieving responsible consumption has great support from Hungarian society
Date: 2021-09-13 10:31:41

At a United Nations (UN) summit in 2015 member states drafted a global programme: the objective of the Sustainable Development Goals (SDG) is to lay the groundwork for a sustainable...

Covid-19 retrospective: media overwrite facts
Date: 2021-06-24 10:20:52

As the third wave of cases of the coronavirus epidemic subsides, the lives of Hungarians are slowly being re-organized. Looking back over the past 15 months, it can be concluded...

Building conscious consumer-centric corporate systems – Survival strategy in a rapidly changing world
Date: 2021-04-28 13:46:01

Today, when the world is transforming at breakneck speed and it is increasingly difficult to predict market changes and consumer behaviour, more and more companies use a conscious consumer-centric strategic...

Szállás.hu: third of the population trusts in this year’s holiday already
Date: 2021-04-20 10:39:06

As a result of the news of the easing of restrictions in recent weeks and the marked increase in vaccination numbers, a third of the population is once again confident...

Ipsos: we go to the community more often
Date: 2021-02-16 11:32:13

The population did not calm down with the news of the widely available vaccine, masks and frequent hand washes remained, but the general discipline of Hungarians relaxed. In the older...

Shopping and restaurant meals during a pandemic
Date: 2021-02-03 10:51:40

People’s local retail shopping and consumption habits have not changed except for restaurant use, but the proportion of online purchases has increased significantly, according to a 28-nation online survey in...

The mood of Hungarians is improving, but fears of corruption are growing
Date: 2021-01-27 11:22:14

The world’s population continues to see the coronavirus as the main threat to society. On the other hand, the Hungarian population is most afraid of financial and political abuses and...

Most young people are already opting for self-service checkouts this Christmas
Date: 2020-12-17 11:32:34

The pandemic also rewrote this year’s Christmas preparations. Security came first in the purchases, the time spent in the stores decreased, and in parallel, this year’s shopping plans are more...

Ipsos: the new aspects of brand communication
Date: 2020-12-08 11:26:47

During the first spring wave of the Covid-19 pandemic, Ipsos used a qualitative method to examine the advertising consumption of the population in the context of restrictions. The results of...

Business Days 2020 – Our conference wasn’t cancelled…Vol. 3
Date: 2020-12-08 09:51:41

On Thursday morning Bálint Zsinkó, a member of the Chain Bridge Club and Zoltán Fekete, secretary general of Branded Goods Association Hungary were the moderators. Governments and rooms for manoeuvre...

(HU) Ipsos:Nem érte váratlanul a lakosságot az újabb szigorítás
Date: 2020-11-11 10:24:35

Sorry, this entry is only available in HU....

Media consumption in the light of motivations
Date: 2020-10-27 11:24:10

With the help of Ipsos, Atmedia, a multimedia trading house, conducted qualitative research on various consumer insights related to media types. The research was conducted during the curfew restriction period,...

Ipsos: We still want safe shopping in stores
Date: 2020-10-22 11:50:46

And online, we expect our orders to be delivered and delivered smoothly. 124 members of Ipsos ’trial shopping community shared their fall shopping experiences with the experts of the research...

Hungarians prefer to believe that money makes you happy
Date: 2020-10-12 11:10:39

According to an international survey of 19,516 adult respondents worldwide, nearly two-thirds of people say they are happy. There is no significant difference in the order of the factors influencing...

Ipsos: Hungarian consumers are bolder and more realistic but for how long
Date: 2020-09-21 11:37:47

A consumer reorganization similar to spring is expected not in terms of purchase frequency, but in terms of preferred channels. In response to the second wave of the Covid-19 pandemic,...

The second wave has no limiting effect on our lives yet
Date: 2020-09-18 11:23:27

According to the results of the Ipsos Omnibus research series, which is conducted with the personal interview of 1,000 adult Hungarian citizens every month, Hungarians are less cautious in their...

Ipsos- Hungarians do not worry about the second wave of the virus
Date: 2020-09-02 11:27:52

For five consecutive months, i.e. since its appearance in Europe, the number one fear of the world’s citizens is the coronavirus pandemic. FIGURE: What is causing you concern? – Coronavirus...

Ipsos: What Worries the World?
Date: 2020-07-30 08:10:13

77 per cent of the Hungarians think that things are going on the wrong track in their country. The biggest concerns are connected to health care – claims the latest...

Magazine: The world has turned upside down: How has the pandemic affected consumer behaviour?
Date: 2020-07-30 07:04:24

The impact of the coronavirus pandemic has been different on different types of retailers. Obviously the operators of physical stores suffered a drastic sales loss, while those with an online...

Most people feel they spend more on food than before
Date: 2020-07-22 11:51:05

Food prices have skyrocketed worldwide in recent months, pertly due to the coronavirus situation. No wonder most people feel they spend significantly more on food than before. According to a...

Ipsos: people are taking it more easy now
Date: 2020-06-09 13:04:42

The easing of restrictions will also have an impact on the behavior of the country’s population. Although personal contact, handshakes and travel on public transport are still avoided by the...

Despite the pandemic, the sentiment of the world’s population has improved a lot
Date: 2020-05-08 11:20:40

The global crisis has taught us to value our everyday lives. The COVID-19 virus also casts a shadow over the number one problem, unemployment. At the same time, a sharply...

Ipsos: Much more people wear masks than a month ago, and we didn’t give up on hand washing
Date: 2020-05-06 11:16:02

An online survey of a nationwide survey was conducted by the Ipsos polling company on the effects of the coronavirus pandemic. The survey was conducted at the end of April...

Promising Hungarian trends in financial awareness
Date: 2020-01-15 11:20:06

Hungarian financial consumers surveyed inquire first and apply for a loan only when they are really needed. This is how respondents largely answered in the Ipsos MORI study, which was...

Hungary’s first gastronomy map explored the restaurant habits of the population
Date: 2019-02-06 10:55:29

The country’s first gastronomy map explored the restaurant going habits of the Hungarian population. According to a representative survey conducted by the Ipsos Research Institute on behalf of the Dining...

One in three Hungarians celebrates every month, according to a survey by the Diageo Celebration Index Date: 2021-11-18 10:34:26

Atmedia research: How media effects our shopping habits? Date: 2021-11-12 19:00:03

Magazine: Business Days 2021 – The 8th wonder of the world (Part 1) Date: 2021-11-12 10:51:53

Ipsos research: coronavirus is no longer the world’s main concern Date: 2021-10-27 08:37:49

Magazine: The challenges of an omnichannel sales strategy in 2021 Date: 2021-10-21 06:48:28

Achieving responsible consumption has great support from Hungarian society Date: 2021-09-13 10:31:41

Covid-19 retrospective: media overwrite facts Date: 2021-06-24 10:20:52

Building conscious consumer-centric corporate systems – Survival strategy in a rapidly changing world Date: 2021-04-28 13:46:01

Szállás.hu: third of the population trusts in this year’s holiday already Date: 2021-04-20 10:39:06

Ipsos: we go to the community more often Date: 2021-02-16 11:32:13

Shopping and restaurant meals during a pandemic Date: 2021-02-03 10:51:40

The mood of Hungarians is improving, but fears of corruption are growing Date: 2021-01-27 11:22:14

Most young people are already opting for self-service checkouts this Christmas Date: 2020-12-17 11:32:34

Ipsos: the new aspects of brand communication Date: 2020-12-08 11:26:47

Business Days 2020 – Our conference wasn’t cancelled…Vol. 3 Date: 2020-12-08 09:51:41

(HU) Ipsos:Nem érte váratlanul a lakosságot az újabb szigorítás Date: 2020-11-11 10:24:35

Media consumption in the light of motivations Date: 2020-10-27 11:24:10

Ipsos: We still want safe shopping in stores Date: 2020-10-22 11:50:46

Hungarians prefer to believe that money makes you happy Date: 2020-10-12 11:10:39

Ipsos: Hungarian consumers are bolder and more realistic but for how long Date: 2020-09-21 11:37:47

The second wave has no limiting effect on our lives yet Date: 2020-09-18 11:23:27

Ipsos- Hungarians do not worry about the second wave of the virus Date: 2020-09-02 11:27:52

Ipsos: What Worries the World? Date: 2020-07-30 08:10:13

Magazine: The world has turned upside down: How has the pandemic affected consumer behaviour? Date: 2020-07-30 07:04:24

Most people feel they spend more on food than before Date: 2020-07-22 11:51:05

Ipsos: people are taking it more easy now Date: 2020-06-09 13:04:42

Despite the pandemic, the sentiment of the world’s population has improved a lot Date: 2020-05-08 11:20:40

Ipsos: Much more people wear masks than a month ago, and we didn’t give up on hand washing Date: 2020-05-06 11:16:02

Promising Hungarian trends in financial awareness Date: 2020-01-15 11:20:06

Hungary’s first gastronomy map explored the restaurant habits of the population Date: 2019-02-06 10:55:29