Ipsos Global Trustworthiness Monitor reveals that pharmaceutical and banking companies and governments are now seen as more trustworthy

• Across 29 countries, a global country average of 31% rate pharmaceutical companies trustworthy, compared to 25% in 2018.

• Also, 28% say the same of banking companies (up from 20% in 2018) and 20% of their government (up from 14%)

• One possible explanation for the improvement could be how these sectors have acted during the course of the COVID19 pandemic By comparison, the trustworthiness of technology companies has declined from 38% to 34%. However, the tech industry remains the most trusted among the nine sectors studied.

• The conventional wisdom about trust is still that it is in crisis. In the first wave of the Global Trustworthiness Monitor three years ago, Ipsos challenged this viewpoint by looking at a wide range of data sources and trends from across the world

• Our main conclusion then was that, at a global level, trust in most institutions, sectors and professions has been stable for a long, long time, and the changes that have occurred over the last 20 years have been slow and far from dramatic

• There is no evidence to suggest that this observation does not still hold true