Tag "Ipsos"
Most online shoppers are fed up with unpredictable parcel delivery times
Date: 2024-12-03 16:37:09
According to a recent Ipsos survey commissioned by DODO, it has already happened to every second customer that they weren’t at home when a parcel was delivered, and nearly two-thirds...
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Ipsos: we love and fear artificial intelligence at the same time
Date: 2024-11-13 10:53:51
According to a global AI monitor survey by Ipsos (published in June 2024, involving 32 countries and nearly 24,000 respondents), half of us are enthusiastic about AI and the other...
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With the spread of AI, everything that humans create can become premium
Date: 2024-03-12 11:28:31
Let’s take look at consumption trends. In 2024 – just like last year – health will be at the forefront of consumers’ minds, but cost, value, the environment and sustainability...
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The commitment is there, but Hungarian companies experience sustainability as a constraint
Date: 2023-11-21 11:45:25
A joint survey conducted by the Budapest University of Economics and IPSOS highlighted that Hungarian small and medium-sized enterprises (SMEs) do not always consciously and strategically manage sustainability. The majority...
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Vendéglátás az inflációs válság árnyékában
Date: 2023-11-15 11:31:42
A Business Days konferencia HoReCa napjának délelőttje a piacelemzésről szólt; első előadóként Feitel Balázs, az Ipsos ügyvezető igazgatója tartott előadást. A szakértő egészen friss, szeptemberi kutatási adatokat hozott. A cikk a Trade...
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Együtt hajóztunk (1. rész)
Date: 2023-11-14 12:27:32
Az Anglia legyőzésére küldött Spanyol Armada 1588-ban 130 hajóból állt – ehhez képest 2023 szeptemberében Tapolcán, a Hotel Pelionban közel 1100 fős „hajóhad” gyűlt össze az idei Business Days konferencián....
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More than half of the children know the European Fresh Team! The program of the National Chamber of Agrarian Economy has completed three successful years
Date: 2023-10-12 09:00:40
The final press conference of the program of the European Fresh Team, which promotes the consumption of vegetables and fruits of the National Chamber of Agriculture, was held at a...
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Mars unveils “accelerated, affordable and achievable” Net Zero Emissions Roadmap to reduce emissions by 50 percent across value chain by 2030
Date: 2023-10-11 11:59:02
Mars Incorporated today released the Mars Net Zero Emissions Roadmap, a firm action plan that aims to achieve net zero greenhouse gas (GHG) emissions across the entire value chain by...
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Előzd meg a kiégést!
Date: 2023-09-18 11:13:18
A Trade Marketing Klub nyári találkozója idén is kitekintő jellegű témával várta a résztvevőket. A kiégés megelőzése sokakat érintő terület, amit a szakértő előadók és az aktívan kérdező egybegyűltek alaposan áttekintettek....
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The world is going in a plant-based direction, but Hungarians are meat eaters
Date: 2023-06-30 17:08:31
At the “Which way are innovations going?”conference Balázs Fehér, marketing account director of Ipsos gave a presentation about the rising popularity of plant-based eating. This article is available for reading...
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Ipsos research: the Global Inflation Monitor is here
Date: 2023-05-23 12:09:42
According to the Ipsos Global Inflation Monitor report, an increasing proportion of the world’s population, now the relative majority, 49%, perceives a recession. This rate among Hungarians is 78%, so...
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Ipsos Earth Day research: Hungarians urge changes
Date: 2023-04-20 10:22:21
According to the Ipsos Earth Day 2023 report, an average of 31% of the world’s population agrees with the statement that their country’s leadership, companies, and citizens should have a...
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Busy schedule!
Date: 2023-03-30 07:37:24
Competitions, events, new projects, new colleagues, team building programmes and restructuring… One task comes after the other. We have a busy schedule and the days and weeks are running away...
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The only way is up from here
Date: 2023-03-01 15:27:31
A global survey by Ipsos – conducted in July 2022 – came to the conclusion that it is Hungarian consumers who are getting ready to face the biggest challenges. According...
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Ipsos: these were the most creative Super Bowl ads in 2023
Date: 2023-02-14 12:33:41
This year, Ipsos also tested the advertising spots presented during the Super Bowl in real time. Here are the most creative ads: Best Happy CFO: PopCorners Best celeb-spotting: Dunkin’ and...
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K&H: What worries the citizens of the world?
Date: 2023-02-08 11:37:16
The term “sustainability” has entered the vocabulary of everyday life. According to a research covering 34 countries, among the problems that concern people, the most frequently used concepts – such...
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Ipsos research: inflation is already our number one fear
Date: 2023-01-06 10:06:42
Ipsos’ What Worries the World survey tracks public opinion on the most important social and political issues across 29 countries today, drawing on over 10 years of data to place...
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Ipsos: this is how consumers evaluate the year 2022
Date: 2022-12-15 13:08:07
Based on an international survey by Ipsos, half of the population of the 36 countries surveyed (56%) characterize 2022 as a bad year for themselves and their families, and three...
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Ipsos: Completely new opportunities have appeared in the field of product testing
Date: 2022-11-17 22:43:37
The Ipsos article shows how combining behavioral science with product testing can lead to a better understanding and use of test results, and how this can lead to new, innovative...
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Ipsos: moderate interest in Qatar World Cup
Date: 2022-11-14 09:11:40
Ipsos’ study of the global reception of the upcoming soccer World Cup in 34 countries. The Arab world, Asia, and South America are visibly moved by the event, on the...
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(HU) Ott voltunk a (játék)szeren (1. rész)
Date: 2022-11-07 23:11:36
Between 19 and 23 September, the Trade Playground was full: Trade magazine organised its Business Days conference for the 15th time. Almost 900 decision-makers gathered from the HoReCa and FMCG...
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The effects of climate change are unquestionable
Date: 2022-10-03 11:42:34
According to the monthly tracking research What Worries the World by Ipsos, only 10% of Hungarians were of the opinion in the last six months that climate change was one...
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Magazine: We want to use less plastic
Date: 2022-09-05 06:52:30
Plastic Free July is a worldwide initiative that is getting more popular year after year: its goal is to turn this month into a plastic-free one, when consumers don’t buy...
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People fear inflation the most, globally
Date: 2022-07-08 21:00:55
Ipsos’ What Worries the World survey tracks public opinion on the most important social and political issues across 27 countries today, drawing on over 10 years of data to place...
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“Inno d’Or – Innovation of the Year” awards presented
Date: 2022-06-08 07:15:34
Trade magazine presented the “Inno d’Or – Innovation of the Year” awards to the winners in Hungexpo’s new Congress Centre on 26 May. Managing director and editor-in-chief Zsuzsanna Hermann welcomed...
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Ipsos research: Hungarians see the benefits of globalization
Date: 2022-05-04 09:33:36
Ipsos’ latest international research has assessed public support for globalisation and world trade in 25 countries, including Hungary. The majority believe that cross-border trade is essentially useful, but a third...
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Inflation: 9 out of 10 Austrians already feel the rise in prices
Date: 2022-04-21 10:10:05
According to a survey released by the Ipsos polling institute on Thursday, nine out of ten in Austria already feel the effects of inflation on their daily lives, especially when...
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Magazine: Young consumers shape the future of Hungarian hospitality
Date: 2022-04-20 06:32:21
After the Covid-19 pandemic the hospitality sector has to satisfy new types of demand. According to an online survey conducted by Ipsos at Populacio.hu, about two thirds of adult Hungarians...
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Ipsos research: banning single-use plastics
Date: 2022-04-08 08:16:28
Sorry, this entry is only available in HU....
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Magazine: Restructuring affects more sectors
Date: 2022-02-24 06:46:38
In December 2021 Ipsos did an online survey with 2,545 respondents from Hungary, Austria, Slovakia and the Czech Republic (the respondents were minimum 16 years old). Digital daily life Only...
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