Tag "Ipsos"

Magazine: Young consumers shape the future of Hungarian hospitality

After the Covid-19 pandemic the hospitality sector has to satisfy new types of demand. According to an online survey conducted by Ipsos at Populacio.hu, about two thirds of adult Hungarians...

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One in three Hungarians celebrates every month, according to a survey by the Diageo Celebration Index

Minden harmadik magyar legalább havonta leginkább családtagjaival, barátaival ünnepel főként olyan klasszikus alkalmakat, mint a születésnap, az évforduló, a karácsony vagy a húsvét – derült ki a Diageo Celebration Index...

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Atmedia research: How media effects our shopping habits?

Atmedia and Gfk Hungária examined the media usage of main shopping groups of GfK household panel . The results were then compared to FMCG shopping volumes.  It turned out that...

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Magazine: Business Days 2021 – The 8th wonder of the world (Part 1)

Nearly 800 participants turned up to discuss the 8th wonder of the world – the restart of the sector – during the 5 five days of the Business Days conference,...

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Ipsos research: coronavirus is no longer the world’s main concern

The long reign of Coronavirus as our survey’s top global concern comes to an end in October 2021. It falls to third place in our issues ranking – behind poverty...

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Magazine: The challenges of an omnichannel sales strategy in 2021

In the last year and a half the COVID-19 pandemic speeded up processes in retail trade that had already started earlier. The new shopping habits that formed during this process...

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Achieving responsible consumption has great support from Hungarian society

At a United Nations (UN) summit in 2015 member states drafted a global programme: the objective of the Sustainable Development Goals (SDG) is to lay the groundwork for a sustainable...

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Ipsos research: Hungarians see the benefits of globalization

Ipsos’ latest international research has assessed public support for globalisation and world trade in 25 countries, including Hungary. The majority believe that cross-border trade is essentially useful, but a third...

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Covid-19 retrospective: media overwrite facts

As the third wave of cases of the coronavirus epidemic subsides, the lives of Hungarians are slowly being re-organized. Looking back over the past 15 months, it can be concluded...

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Building conscious consumer-centric corporate systems – Survival strategy in a rapidly changing world

Today, when the world is transforming at breakneck speed and it is increasingly difficult to predict market changes and consumer behaviour, more and more companies use a conscious consumer-centric strategic...

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