Media consumption in the light of motivations

By: Trademagazin editor Date: 2020. 10. 27. 11:24

With the help of Ipsos, Atmedia, a multimedia trading house, conducted qualitative research on various consumer insights related to media types. The research was conducted during the curfew restriction period, April 14-17, 2020. The results showed that different media are related to different consumer motivations, while there are also overlaps.

Atmedia has already started preparations for the autumn season and 2021 in the spring. When launching the research as a multimedia trading house, their hypothesis was that in this particular situation, insights related to the consumption of different media – TV, online, radio – would appear more prominently than before.