Tag "Atmedia"

What makes a successful Christmas television ad?

Trade magazin launched the first Christmas TV ad competition last December. The submitted commercials were voted on by the public between 5 and 20 December. Lidl’s ad was voted the...

Read more

The excess demand in the television market also affects Atmedia

Atmedia prepared several scenarios for 2023. Thanks to this, as well as the implemented price level increase and the stable viewership of the portfolio, it can manage the excess demand...

Read more

MATCH4’s advertising time is sold by Atmedia

Hungary’s newest sports channel, MATCH4, will be sold by Atmedia from October 1, 2022, the Network4 group and Atmedia announced. MATCH4 started broadcasting in August this year, offering spectacular and...

Read more

FMCG retail and media types

Multimedia sales house Atmedia and GfK Hungária analysed the media use habits of the GfK Household Panel’s main shopper groups, and compared them with FMCG volume sales. There were 3,477...

Read more

News and news background television expands the offer of the trading house

As of March 1, 2022, Atmedia will sell NewsTV’s commercial advertising time. The thematic news and news background television, founded 20 years ago, has a national coverage of 92%, and...

Read more

Atmedia research: How media effects our shopping habits?

Atmedia and Gfk Hungária examined the media usage of main shopping groups of GfK household panel . The results were then compared to FMCG shopping volumes.  It turned out that...

Read more

Spirit FM and Manna FM radios at Atmedia

From 1 September 2021, the multimedia trading house Atmedia will sell advertisements to two radio stations with unique programming structures. Spirit FM and Manna FM radios are available in budapest reception...

Read more

Atmedia is strengthening with new economic content and a hiking online site

From the middle of November 2020, the portfolio of the multimedia trading house will be expanded with leisure and business-themed sites. Atmedia sells the advertising space of the Berek.hu website...

Read more

Advertising: United they stand

Atmedia has done a comprehensive survey on how campaigns in different channels of media influence product sales in the FMCG market. In this sector about 90 percent of advertising budgets...

Read more

Radio and online displayvideo support enhances the impact of FMCG retail and multimedia TV advertising

This time, Atmedia, the multimedia trading house, analyzed the impact of different media types on individual and joint sales based on media usage in the FMCG Retail sector. The analysis...

Read more

Media consumption in the light of motivations

With the help of Ipsos, Atmedia, a multimedia trading house, conducted qualitative research on various consumer insights related to media types. The research was conducted during the curfew restriction period,...

Read more

Three more radios in Atmedia’s portfolio

From January 1, 2021, Atmedia’s portfolio will be expanded with national market-defining radios, and from next year the company will sell the advertising time of Retro Rádió, Rádió1 and Rádió1...

Read more

Television commercials at full throttle

What do the Nielsen Audience Measurement data say about the performance of television commercials in 2018? Atmedia’s most important target group is consumers between the ages of 18 and 59...

Read more

Television commercials can increase OTC products’ market share the most

In 2017 Atmedia teamed up with Quintiles IMS to analyse how advertising in different media types affects the market shares of different OTC brands in Hungary. The experts found that just...

Read more

The television increases the market share of OTC products the most

Atmedia, as the market leader TV sales house is committed to strengthening and building the television advertising industry. In 2016, together with GfK, the company implemented a new analysis on...

Read more

Atmedia expects 200-300 percent growth

At the first press conference of Atmedia, Lukács Csaba, managing director of the company described the company's steadily successful development from 2010 to the present, and also said that this...

Read more