Three more radios in Atmedia’s portfolio

By: Trademagazin editor Date: 2020. 10. 20. 11:22

From January 1, 2021, Atmedia’s portfolio will be expanded with national market-defining radios, and from next year the company will sell the advertising time of Retro Rádió, Rádió1 and Rádió1 Network, as well as BestFM Budapest. The weekly reach of the expanding radio portfolio of the multimedia trading house is close to 80% among the population over the age of 15.

The radio business of the trading house started with the sale of 4 national channels of public radio (Kossuth, Petőfi, Bartók, Dankó Rádió), and last year it was expanded with FitRadio, which is available online in nearly 300 gyms. Atmedia’s radio portfolio has had a significant market share from the start, reaching nearly 4 million listeners per week this year as well, and this number will increase significantly with the arrival of new radio stations with nationwide coverage. The weekly reach of the expanding radio portfolio of the multimedia trading house is close to 80% among the population over 15 years of age.
* (Source: KANTAR, NMHH Radio Diary, August 2020, weekly reach)