Radio and online displayvideo support enhances the impact of FMCG retail and multimedia TV advertising
Atmedia again this year undertook to analyze the impact of campaigns running on different media types on product traffic with another comprehensive study. In 2020, after a few years, professionals once again selected players in the FMCG retail market. The proportion of television advertising spending in this category is around 90% in the list-priced media mix examined by Kantar.
(Atmedia / Impetus Research analysis)
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