Radio and online displayvideo support enhances the impact of FMCG retail and multimedia TV advertising
Atmedia again this year undertook to analyze the impact of campaigns running on different media types on product traffic with another comprehensive study. In 2020, after a few years, professionals once again selected players in the FMCG retail market. The proportion of television advertising spending in this category is around 90% in the list-priced media mix examined by Kantar.
(Atmedia / Impetus Research analysis)
Related news
Inflation stood at 3.7% in April
Slightly below our expectations, the annual rate of inflation rose…
Read more >Atmedia presents itself with a completely new image
At the Digital-Media Hungary conference, Hungary’s market-leading multimedia trading house,…
Read more >What makes a successful Christmas television ad?
Trade magazin launched the first Christmas TV ad competition last…
Read more >Related news
Valeo Foods Completes Acquisition Of Appalaches Nature
Valeo Foods Group has completed the acquisition of Appalaches Nature,…
Read more >Carrefour grows in France and Brazil, lags behind in rest of Europe
Carrefour says it is rather pleased with its financial results…
Read more >Food and beverage innovation plunges nearly 50% since 2007: Mintel
The market research firm said about a quarter of items…
Read more >