Tag "FMCG-szektor"

COVID-resistant tobacco industry and retail

With limited opening hours, National Tobacco Shops could stay open without interruption during the pandemic. In 2020 the sales revenue of these units grew by 11 percent and reached HUF...

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Changes can’t be delayed any more

Our magazine interviewed László Krisán, the CEO of KAVOSZ Zrt. How did different types of enterprises performed in 2020? – 2020 was a rollercoaster ride because of the pandemic and...

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Online retail leaped forward 3 years

Norbert Madar, GKI Digital’s lead consultant has defined what e-commerce is: every order placed online, irrespective of the place of payment and collection, qualifies as online sales in the surveys...

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One year in the shadow of the pandemic

Fruzsina Dászkál, senior analyst of NielsenIQ gave an overview of the Hungarian market environment, analysing the drop in the consumer confidence index first. Anxious Hungarian consumers In the European Union...

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Three years forward in one year

According to the latest survey of GKI Digital and Árukereső.hu, domestic e-commerce sales surged by a record 45 percent and reached HUF 909 billion in 2020. The coronavirus pandemic speeded...

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FMCG at the time of the coronavirus pandemic

If we want to imagine what kind of year is waiting for FMCG market players, first we need to take a good look at what 2020 brought. It goes without...

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The taste of quality

Since last September Gallicoop Zrt. has had a new owner. Our magazine interviewed András Muzsek, the CEO of the company that employs 1,100 people. What changes with a new owner...

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Radio and online displayvideo support enhances the impact of FMCG retail and multimedia TV advertising

This time, Atmedia, the multimedia trading house, analyzed the impact of different media types on individual and joint sales based on media usage in the FMCG Retail sector. The analysis...

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Coronavirus pandemic generated record-level sales growth in e-commerce

According to a joint survey by GKI Digital and Árukereső.hu, in the first six months of 2020 domestic online sales exceeded gross HUF 355 billion, which constitutes a 35-percent growth...

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Conscious consumers are living among us

According to GfK, Hungary’s GDP growth in 2019 was one of the best in the European Union. The engine of retail sales growth was the increase in purchasing power. Last...

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