Tag "GFK"
Magazine: Green products target conscious shopper groups
In the drug and beauty product category, the values that small, alternative organic, eco and natural brands represent are now more and more adopted by the product lines and sub-brands...
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GfK Consumer changes – after the virus
GfK Hungária conducted online research on the effects of the COVID-19 virus in more than 2,700 households. According to the most important findings of the research, customers tried to avoid...
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Firsthand information from market researchers: The first online TMC meetingPopai
There were nearly 70 participants at the online club meeting organised by Trade magazin, Trade Marketing Club (TMC) and POPAI Association on 23 April. Trade magazin’s managing director and editor-in-chief...
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GFK: Customer needs keep changing
Crises like COVID-19 create severe disruption across many fronts. But these overwhelming market fluctuations also include trend indicators that can help you master the crisis. By tracking sales and pricing...
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GfK’s German consumer sentiment index deteriorated significantly in April
GfK’s German consumer sentiment index deteriorated significantly in April, and since 2009, it is the lowest German consumer sentiment – according to a survey published on the Institute’s website on...
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Magazine: Changing market environment and new trends in FMCG retail
Efficiency creates a competitive advantage for retailers, with the focus shifting to flexible supply systems, third-party home delivery and international purchasing cooperations. Experience and self-expression are becoming more important for...
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Magazine: Ham prices getting fatter
Pork has undergone an eventful period recently. Last year the swine fever epidemic started in China, as a result of which China’s pig stock reduced by 40 per cent and...
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Magazine: Wining and dining ten years from now
Earlier I already told on the pages of this magazine that by 2030 there will be approximately 110 megapolises on planet Earth, each with a population bigger than 5 million....
Read moreAccording to a recent K&H study, SMEs remain optimistic
On average, small and medium-sized enterprises (SMEs) expect 8.3 percent more revenue and 5.2 percent profit growth this year. The most optimistic sectors are the medium-sized and commercial companies –...
Read moreGfK: consumer sentiment in Germany deteriorated slightly
The GfK Nuremberg Economics Research Institute’s consumer sentiment index for Germany declined slightly in March, while consumers’ economic expectations improved slightly, but their willingness to buy and income expectations declined...
Read moreGfK’s German consumer sentiment index improved unexpectedly
For February, consumer sentiment in Germany has improved unexpectedly, according to the results of a January survey conducted by the GfK (Growth from Knowledge) economic research institute in Nuremberg. For...
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More eco-friendly fabric softeners
Henkel Magyarország Kft.’s junior brand manager Csilla Pásztor told our magazine that fabric softener sales increased by 6 percent in value in 2019. Drugstore and discount supermarkets were the engines...
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The Trade Parliament was in session (Part 2)
On Thursday the day’s topic was hypermarkets, discounters, drugstores and e-commerce. The moderators of the day’s work were Zoltán Fekete, secretary general of Branded Goods Association Hungary and HD Group’s...
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Magazine: Shares are welcome!
Hungarians do like their dessert, so it doesn’t come as a surprise that sales of chilled dairy snacks are growing. Ágnes Pataki, FrieslandCampina Hungária ZRt.’s brand manager told our magazine:...
Read moreGfK: consumer sentiment improved in Germany in December
Contrary to expectations, last month’s consumer sentiment in Germany improved slightly, according to a December survey by the GfK Economic Research Institute. The December consumer sentiment index increased by 0.1...
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Growing sales for laundry detergent capsules
In the first 9 months of 2019 the number of laundry detergent capsule buying households kept growing, and liquid/gel products also acquired new buyers. If we want to simplify things...
Read moreInnovation and sustainability are the keywords in the FMCG market
KNK PR & Média and Magyar Termék Nonprofit Kft. organised the Agóra conference in the Etyek Film Park. In his keynote speech Róbert Zsigó, secretary of state responsible for food...
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GfK: concerns raising about plastic waste in Europe
More than 53 percent of the European consumers consider plastic waste to be one of the biggest global environmental challenges and 44 percent believe it is climate change. When asked...
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Magazine: The Trade Parliament was in session (Part 1)
This year our magazine organised the Business Days conference in Tapolca under the name Trade Parliament, between 16 and 20 September. A record-breaking 750 FMCG experts and decision-makers came to learn...
Read moreGfK Purchasing Power: in Europe 14,739, Hungary 7,416 euros are available to an average citizen in 2019
In 2019, an average European citizen has 14,739 euros for purchasing. However, there are significant differences in net income between the 42 countries surveyed. Liechtenstein, Switzerland and Luxembourg have the...
Read moreGfK’s German consumer sentiment index deteriorated
The GfK Nuremberg Economic Research Institute’s consumer sentiment index in Germany fell slightly more than expected, to a three-year low, and consumers’ willingness to buy and their economic and income...
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E-commerce is growing fast
GfK has done a major online survey on the digital consumption habits of Hungarians in 2019. The answers given in the 1,500-respodent study have revealed that the number of regular...
Read moreGfK: German consumer sentiment index improved
Instead of the expected stagnation, the Nuremberg-based GfK Economic Research Institute’s German consumer sentiment index rose slightly in October, while consumers’ willingness to buy and economic expectations improved, but their...
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European retail in 2019
A study made by GfK has revealed that purchasing power grew considerably in the European Union in 2018. The engines of this growth were Latvia (+10.3 percent) and the Czech...
Read moreGfK’s German consumer sentiment index stagnated
Instead of the expected decline, the Nuremberg-based GfK Economics Research Institute’s consumer sentiment index stagnated in September in Germany, while consumer income and economic expectations declined and willingness to buy...
Read moreConsumer sentiment in Germany is at a two and a half year low,
GfK’s German consumer sentiment index for August decreased to a two-and-a-half-year low. According to a report released by GfK on Tuesday, the consumer sentiment index fell to 9.7 points in...
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Controversial consumer trends battle for energy efficiency
What consumer trends are really happening today when buying technical consumer goods (TCG), such as smartphones, computers, televisions, or washing machines? Consumer attitudes observed by GfK Consumer Life®, as well...
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