Tag "egészségtudatosság"
Ocado: Social media drives up demand for high-protein foods
Demand for high-protein food is soaring, fuelled by social media trends and a shift away from ultra-processed foods, according to new data from Ocado Retail. The online supermarket found that...
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The future of the Hungarian food industry: sustainable innovation
Both as owner of Real Nature Kft. and as chairperson of the supervisory board of the Chain Bridge Club, every day I see that consumers are interested in the protection...
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All the way up from here!
Most food categories could see the light at the end of the tunnel in the first quarter of 2024 – but not canned food. Negative global market trends had begun...
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Beauty care travels at breakneck speed
Beauty care is one of the fastest growing markets in the FMCG sector. Within beauty care, there are many rapidly evolving segments such as face and body care, make-up, hair...
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High – but not on sugar
The category of sugar-free soft drinks has been growing steadily for years, driven by the health consciousness trend. This article is available for reading in Trade magazin 2024/5 Demand for...
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Health in everyday life
A healthy lifestyle means different things to different people, and it isn’t specifically limited to eating. This article is available for reading in Trade magazin 2024/5 Our representative survey of...
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Hydration and vitamin supplementation tailored to children’s needs
Just as the overall mineral water category has experienced a sales decline, baby water volume sales have shown a double-digit drop in 2023 compared to the previous year, while value...
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FrieslandCampina Ingredients predicts holistic health and alt-dairy as key 2024 nutrition trends
FrieslandCampina Ingredients spotlights five crucial nutritional trends for 2024. The company expects these trends to drive the food, drink and supplement industries this year. The five trends shaping consumer habits...
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Bonduelle produced a record amount of canned corn this year
Bonduelle’s three factories in Hungary produced a record amount of canned corn this year, the company told MTI on Tuesday. More than 300 million cans were made from almost 136...
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Többtényezős az élelmezésbiztonság fenntarthatósága
Az ENSZ öt szakosított szervezete által kiadott „Az élelmezésbiztonság és a táplálkozás helyzete a világban” című jelentés szerint 2019 óta 122 millió fővel nőtt az éhezők száma. Az ilyen körülmények...
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Háború nyet, vodka da!
Egyes vodkamárkák forgalmára igen, ám a vodka kedveltségére nem volt hatással az ukrajnai háború. A prémiumizáció hatása a vodkák szegmensében is érzékelhető. A termékfejlesztésben a gyümölcsös mellett a botanical ízesítés...
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Coca-Cola targets Malaysia’s health-conscious drinkers with Sprite NPD
Malaysia is the third major regional market for the product, which Coca-Cola has launched in Thailand and in the Philippines in the last 12 months. Soft-drinks giant The Coca-Cola Co....
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AMC launched its melon consumption incentive campaign, the season can last until the end of September
The melon season is roaring, what’s more, today the old saying about Lőrinc’s day, which used to mean the end of the season around the middle of August, is no...
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Healthy eating: how to do it if it is expensive?
Hungarians are aware of the importance and the basics of healthy eating, as 77% know and agree that a healthy diet should be diverse, balanced and complete. This article is...
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Lidl has set new goals to promote conscious nutrition
Lidl has adopted an international package of measures to promote conscious nutrition, which includes the development of both the product range and communication. The aim of the supermarket chain is...
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Breakfast in the morning, midday and in the evening
Neither what we have for breakfast, nor our breakfast habits are the same as they used to be 10-20 years ago. Perhaps the biggest change is that the term “breakfast”...
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A growing selection of Hungarian products and low prices are waiting for shoppers in ALDI stores – An interview with managing director Bernhard Haider
– What were the most important events for ALDI in 2021? – Expanding the product selection and supporting Hungary’s agri-food sector were the most important for ALDI. In the first...
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As a true innovator, Mizo reigns in the dairy market
Bonafarm is one of the biggest food groups in the region. The group’s meat and dairy sector marketing teams think innovatively, as they are positioning brands and products that have...
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The most Hungarian brand
Lately, trademarks have been playing an increasingly important role in the consumer perception of packaged foods and have also started to affect buying decisions more frequently. On the ‘digital shelves’...
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The magic works from the inside
It is very likely that the biggest boom of 2021 is going to take place in the food and dietary supplement market, in connection with consumers making great efforts to...
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Magazine: Sustainable, personal, and healthy – this is what we want from groceries in 2021
Does milk grow on trees now? 2020 was a year when safety became the driving force in shopping practically overnight. Such technological transformations occurred in just a couple of weeks...
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Top 10 consumption trends in 2021
Adaptation and flexibility are the two main consumption trends of 2021. The pandemic has influenced all of the new trends, speeding up or bringing them to life. One thing is...
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Health-conscious innovations: What is behind the label?
Already before the pandemic consumers were expecting a rather pro-active attitude from those companies that make health-conscious and healthy food products, primarily in the domain of technological innovations. The COVID-19...
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About body and soul
Every person with a healthy mind wants to stay healthy physically too. The health trend is slowly but steadily changing the world of mass products too. According to a recent...
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Magazine: Year of the Rat
Our traditional trend analysis at the beginning of the year makes an attempt at systematising the large volume of information available on food in 2020, the Year of the Rat...
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Magazine: There is still a lot of oil to extract in the cooking oil fields!
Traditionally Hungarians were cooking with fat, but by now the average household has reached the level where they are cooking with some kind of oil and putting olive oil on...
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Faster drink trends
The buzzwords in drink innovation are free from allergens and sugar, low-calorie, low- or no-alcohol, organic, functional and local. Some of this year’s top trends are the following: • the...
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Bye-bye sugar: When the goodbye is sweet
In 2018 there was 950 million litres of carbonated soft drink sold in Hungary (including flavoured waters and ice teas), which stands for more than 38 percent of total non-alcoholic...
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