Faster drink trends

By: Ipacs Tamás Date: 2020. 02. 10. 09:58

The buzzwords in drink innovation are free from allergens and sugar, low-calorie, low- or no-alcohol, organic, functional and local. Some of this year’s top trends are the following:

the less but better trend puts premium products in the affordable luxury category
the consumption of healthy, wellness and functional drinks is growing fast
market share of low- and no-alcohol drinks is growing
hard seltzer is becoming an important drink
hard coffees and pre-mix cocktail coffees are entering the market
fizzy is still trendy
organic wines are conquering the market
sour remains popular
spirits makers keep focusing on selling directly to consumers, e.g. online
less plastic is used in packaging.


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