Tag "hard seltzer"

China becomes significant player in RTD category

China is expected to become a major player in the ready-to-drink (RTD) category, growing by a volume CAGR of 6% in the five years to 2027, new research shows. The...

Read more

Heineken eyes light beer opportunity in the US

According to reports, Heineken had seen an opportunity in the US market’s light beer category prior to the recent backlash against its Bud Light promotion and is set to move...

Read more

Molson Coors to install hard seltzer canning line

As part of a GBP 25-million upgrade of its Burton-upon-Trent factory, Molson Coors is about to install a canning line for its new hard seltzer brand. The line will package...

Read more

WAI Moment Hard Seltzer

WAI Moment is a hard seltzer, a carbonated alcoholic drink in 0.33-litre aluminium can packaging. It is available in three flavour combinations: Tropical Crew has mango-papaya-pineapple flavours, in Crazy Berries...

Read more

Heineken to launch Pure Piraña in Europe too

Heineken plans to introduce its Pure Piraña hard seltzer to the European market this year. At first the brand will be available in Austria, Ireland, the Netherlands, Portugal and Spain,...

Read more

Viper – Hard Seltzer

The latest alcoholic drink trend comes straight from the United States: hard seltzer is a transparent, carbonated alcoholic drink, typically with a bit of fruit flavour. Its desired alcohol and...

Read more

Happy metal

Wine in an aluminium can is likely to become a successful product format: in the USA the market of canned wines, sparkling wines and spritzers doubled between 2018 and 2020...

Read more

Heineken To Roll Out Pure Piraña In Europe

Heineken has announced plans to introduce Pure Piraña hard seltzer in the European market this year. The brand will be available in Austria, Ireland, Netherlands, Portugal and Spain, with other...

Read more

Magazine: Drink trends in 2021

In 2021 the consumption of healthy, wellness and functional drinks is growing. Low-alcohol and alcohol-free drinks now carve out a bigger slice of the cake. Even Guinness came out with...

Read more

The Borsodi Brewery expands its offer with Hard Seltzer

As a key player in the region’s beer market, the Molson Coors Group is among the first to introduce the new alcohol product, hard seltzer, in all Central and South-Eastern...

Read more

Hard seltzer Viper explodes into the Hungarian market by building a new alcoholic beverage category

Coming straight from the United States comes the latest trend in alcoholic beverages, hard seltzer – a translucent carbonated alcoholic beverage, typically with a hint of fruit flavoring, where the...

Read more

Lidl rolls out private-label hard seltzer in Germany

Under its own Sunrise brand, Lidl launches hard seltzer as first among discounters in Germany. The refreshingly light tasting, low-sugar and low-cal drink contains flavoured seltzer and dessert fruit wine....

Read more

Molson Coors To Launch Coca-Cola’s First Alcoholic Beverage In The US

Molson Coors Beverage Co has announced a partnership with Coca-Cola Co to make and sell an alcoholic version of the beverage company’s Topo Chico sparkling water in the United States. The US...

Read more

(HU) Itt a Pure Piraña Hard Seltzer a Heinekentől

Sorry, this entry is only available in HU....

Read more

Lidl Rolls Out Private-Label Hard Seltzer In Germany

Discounter Lidl has announced that it has rolled out its own-brand hard seltzer, under the Sunrise label, in lime and raspberry flavours in almost all stores across Germany. Lidl has claimed...

Read more

(HU) Vagyunk-e elég nagy piac a hard seltzerek érkezéséhez?

Hard seltzer (alcoholic flavored soda water) becomes a top drink – even the biggest brewers and other alcohol producers, giant brands (Smirnoff, Bud, Corona, Sam Adams) join the party and...

Read more

Faster drink trends

The buzzwords in drink innovation are free from allergens and sugar, low-calorie, low- or no-alcohol, organic, functional and local. Some of this year’s top trends are the following: • the...

Read more