Lidl Rolls Out Private-Label Hard Seltzer In Germany
Discounter Lidl has announced that it has rolled out its own-brand hard seltzer, under the Sunrise label, in lime and raspberry flavours in almost all stores across Germany.
Lidl has claimed to be the first discounter in the country to introduce the drink, which is popular in the USA.
The company also plans to add two special, limited edition cherry and grapefruit variants in the middle of October.
ESM
Related news
Lidl confirmed a new chef
Michelin Young Chef award winner Jani Mizsei, MÁK chef, replaces…
Read more >
Eco tomatoes are coming again at Lidl
From April 25th and May 2nd, the Hungarian landscape variety,…
Read more >
Gluten-free – new flavours, new possibilities
The once limited choice of gluten-free products has now expanded…
Read more >Related news
“To the bin with food waste” – the Nébih No Leftovers program announces a poster design competition
On the occasion of the Sustainability Theme Week, the program…
Read more >
Primark is preparing for a major innovation
Primark, the international fashion department store, will open its first…
Read more >
Paper packaging may not be the best
The environmental effects of packaging are receiving more and more…
Read more >
