Coca-Cola HBC Magyarország - Trademagazin

Magazine: An eternal favourite
Date: 2020-11-18 07:16:50

Whisky and whiskey are always the shining stars of the distillate world – states Sára Palcsó, marketing director of Zwack. In the last five years some kind of innovation fever...

The chocolate flavour still dominates
Date: 2020-11-10 12:34:51

Market research data indicates that shoppers staying home or wanting to get done with shopping quickly have resulted in a sales decrease in impulse product categories. Milk drinks and iced...

Docking gates at Coca-Cola HBC Magyarország
Date: 2020-11-01 11:26:39

Coca-Cola HBC Magyarország has installed five separate docking gates at is production plant in Dunaharaszti. Thanks to this step the country’s biggest food industry warehouse can serve trucks even faster,...

Magazine: Ice tea all year round
Date: 2020-10-19 07:27:25

Barnabás Kovács, Szentkirályi Magyarország’s senior regional brand manager told Trade magazin that ice tea sales were higher in 2019 than in the previous year. Lipton Ice Tea sales were growing...

The masters of thirst-quenching
Date: 2020-10-16 10:56:13

The functional drink category had been growing and strengthening before it suffered a blow because of the COVID-19 pandemic in the spring of 2020. There was one exception though, the...

Coca-Cola HBC Magyarország is one of the most attractive workplace for potential employees
Date: 2020-10-15 11:23:37

With the traditions and innovations of Coca-Cola, the goal of Coca-Cola HBC Magyarország should be to offer its employees one of the most inspiring jobs in the country. The company...

Do we appreciate the future?
Date: 2020-10-06 10:38:37

The pandemic showed the fundamental problems of our healthcare, education and food supply systems, but at the same time we could also experience how much cleaner the air and our...

Triple-caffeine Espresso Monster
Date: 2020-10-01 10:52:13

Most Ready-To-Drink (RTD) coffees in the market contain 25-40mg caffeine, while an espresso brewed with a machine has three times as much, 60-70g in it. Thanks to its triple portion...

Magazine: Winners of the first Symbol of Sustainability competition
Date: 2020-09-09 07:13:33

Trade magazin organised the Symbol of Sustainability competition, which sought to present successful projects that can contribute to a more sustainable future. There were 23 entries and the jury of...

We have never needed energy this much before
Date: 2020-08-25 10:13:12

According to András Palkó, marketing operations manager of Coca-Cola HBC Magyarország, energy drink sales continued growing in 2019: volume sales augmented by 2 percent and value sales jumped 8.9 percent....

COSTA Coffee
Date: 2020-08-10 21:10:36

Our ground and roasted coffees stand alone in the Hungarian market, thanks to their aroma-protection valve packaging. This packaging solution guarantees that Costa Coffee preserves its quality and aroma for...

MONSTER Espresso coffee drink with milk and vanilla-flavoured coffee drink with milk
Date: 2020-08-10 21:10:28

Learning from the best European baristas, we have created our own coffee, called Espresso Monster: 3 doses of espresso, cold milk and Monster Energy. Because when it comes to coffee,...

Promotion of the year 2019 awards handed over
Date: 2020-08-10 18:34:38

DRINK category, GOLD MEDAL: Coca-Cola HBC Magyarország Kft. and Rewart Kft.: Win festival experiences! Shoppers who bought any small-size Coca-Cola product in the 12-week campaign period could enter daily prize...

Mineral waters going greener
Date: 2020-08-03 10:46:03

According to András Palkó, marketing operations manager of Coca-Cola HBC Magyarország, mineral water volume sales were up 4.6 percent in 2019 and value sales augmented by 7.2 percent in the...

Magazine: Tasty, fizzy and as natural as possible!
Date: 2020-05-11 07:44:53

András Palkó, marketing operations manager of Coca-Cola HBC Magyarország told Trade magazin that there were two strong trends in the market of carbonated soft drinks in 2019: a slowdown in...

Aquarius functional water
Date: 2020-03-30 14:09:20

Functional water is mineral water that contains added micronutrients too (e.g. minerals, vitamins, etc.) and flavours. Water that hydrates the body, vitalises the mind and the body, and provides consumers...

New Fuzetea flavours with antioxidants
Date: 2020-03-30 14:09:04

New Fuzetea flavours: green tea with blueberry and jasmine, antioxidant and added zinc, and white tea with sea buckthorn and ginger, antioxidant and added zinc. Contacts: Coca-Cola HBC Magyarország Kft....

Monster Pipeline Punch
Date: 2020-03-30 14:09:01

Monster Pipeline Punch is a mixture Hawaii’s tastiest fruits – passion fruit, orange and guava meet our famous Monster taste. Just like the wave the product got its name from,...

Changing consumption habits in the fruit juice market
Date: 2020-01-17 09:05:18

After record sales in 2015, last year brought a slowdown in the expansion of the fruit juice market. This more moderate performance had to do with the 5-percent average price...

The Trade Parliament was in session (Part 2)
Date: 2019-12-17 15:39:55

On Thursday the day’s topic was hypermarkets, discounters, drugstores and e-commerce. The moderators of the day’s work were Zoltán Fekete, secretary general of Branded Goods Association Hungary and HD Group’s...

Vitamin boosting in the winter with fruit juices – only naturally!
Date: 2019-12-12 09:38:30

Sales increased in the fruit juice market last year, and according to Anita Pusztai, senior brand manager of Sió-Eckes Kft., the trend continues this year too. What is more, the...

Those companies are making progress that recruit the most talented people
Date: 2019-11-11 10:27:48

Our magazine interviewed László Békefi, country general manager of Coca-Cola HBC Magyarország. There have been great changes at the company recently – product categories were extended and new managers fill...

Bitters which are so sweet to our hearts
Date: 2019-10-20 15:13:53

Bitter liqueur sales are slowly but steadily growing. According to a Nielsen survey done in 2017, Hungarians spend HUF 80 billion on spirits a year – informed László Nagy, CEO...

Bulldog Gin pushes forward in Hungary too
Date: 2019-09-16 13:31:50

One of the world’s most popular and famous premium gins is now also available in Hungarian bars and shops: Coca-Cola HBC Magyarország launched Bulldog Gin at the end of August....

Alcohol-free alcohol
Date: 2019-09-16 12:03:08

At the end of summer an alcohol-free distillate appeared in the Hungarian market. Its distributor, Coca-Cola HBC Magyarország says Fluére is a novelty even at European level and it can...

Magazine: If you need a bit of élan…
Date: 2019-09-13 07:50:36

Coca-Cola HBC Magyarország opines that sports drinks are one of the most dynamically developing categories in the soft drink market – in the retail sector sales soared by 43 percent...

Coca-Cola HBC Magyarország has become the most attractive FMCG workplace in Hungary again
Date: 2019-09-11 11:20:48

Once again, Coca-Cola HBC Magyarország became the first among companies operating in the FMCG sector in the Randstad Employer Brand Survey. The company is not only the most attractive but...

Magazine: Simple mechanisms, useful prizes
Date: 2019-09-11 07:10:31

As part of the ‘Most successful promotion of the year’ competition, Kantar-Hoffmann and Trade magazin do a consumer survey every year, getting 32 direct consumer feedbacks on the entries and...

Magazine: Let’s drink a bit of fruit
Date: 2019-08-12 07:09:21

In 2018 the fruit juice market produced a record-breaking, more than 10-percent value sales growth. Adrienn Papp-Zelena, Sió-Eckes Kft.’s trade marketing coordinator told: the sales growth of market leader SIÓ...

Ice cold drinks
Date: 2019-08-01 10:26:59

Continuing the trend of recent years, ice tea sales grew in 2018 – as a matter of fact the sales growth was faster in both value and volume than in...

Magazine: An eternal favourite Date: 2020-11-18 07:16:50

The chocolate flavour still dominates Date: 2020-11-10 12:34:51

Docking gates at Coca-Cola HBC Magyarország Date: 2020-11-01 11:26:39

Magazine: Ice tea all year round Date: 2020-10-19 07:27:25

The masters of thirst-quenching Date: 2020-10-16 10:56:13

Coca-Cola HBC Magyarország is one of the most attractive workplace for potential employees Date: 2020-10-15 11:23:37

Do we appreciate the future? Date: 2020-10-06 10:38:37

Triple-caffeine Espresso Monster Date: 2020-10-01 10:52:13

Magazine: Winners of the first Symbol of Sustainability competition Date: 2020-09-09 07:13:33

We have never needed energy this much before Date: 2020-08-25 10:13:12

COSTA Coffee Date: 2020-08-10 21:10:36

MONSTER Espresso coffee drink with milk and vanilla-flavoured coffee drink with milk Date: 2020-08-10 21:10:28

Promotion of the year 2019 awards handed over Date: 2020-08-10 18:34:38

Mineral waters going greener Date: 2020-08-03 10:46:03

Magazine: Tasty, fizzy and as natural as possible! Date: 2020-05-11 07:44:53

Aquarius functional water Date: 2020-03-30 14:09:20

New Fuzetea flavours with antioxidants Date: 2020-03-30 14:09:04

Monster Pipeline Punch Date: 2020-03-30 14:09:01

Changing consumption habits in the fruit juice market Date: 2020-01-17 09:05:18

The Trade Parliament was in session (Part 2) Date: 2019-12-17 15:39:55

Vitamin boosting in the winter with fruit juices – only naturally! Date: 2019-12-12 09:38:30

Those companies are making progress that recruit the most talented people Date: 2019-11-11 10:27:48

Bitters which are so sweet to our hearts Date: 2019-10-20 15:13:53

Bulldog Gin pushes forward in Hungary too Date: 2019-09-16 13:31:50

Alcohol-free alcohol Date: 2019-09-16 12:03:08

Magazine: If you need a bit of élan… Date: 2019-09-13 07:50:36

Coca-Cola HBC Magyarország has become the most attractive FMCG workplace in Hungary again Date: 2019-09-11 11:20:48

Magazine: Simple mechanisms, useful prizes Date: 2019-09-11 07:10:31

Magazine: Let’s drink a bit of fruit Date: 2019-08-12 07:09:21

Ice cold drinks Date: 2019-08-01 10:26:59