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(HU) ÖKOCÍMKE: Környezetbarát termékekkel a fenntarthatóságért
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The Grand Prix of Value and Quality will be presented on September 9 in the Vajdahunyad Castle
The awards of the Value and Quality Grand Prix Competition will be presented at the Economy Festival on September 9 in the building of the Hungarian Agricultural Museum in Vajdahunyadvár....
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Tokaj is one of the most prominent regions of Hungarian wine production
Tokaj is one of the most outstanding regions of Hungarian wine production, said the Minister in charge of the Prime Minister’s Office at a World Heritage professional conference in Tállya,...
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The Farmer Expo has opened its gates
The Minister of Agriculture called Hungarian agriculture shockproof at the opening of the 29th Farmer Expo in Debrecen on Tuesday. Hungarian agriculture is shock-resistant, and agricultural products are able to...
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Hungarikum Days in Nagyszeben, Transylvania
Despite the coronavirus pandemic, the 11th Hungaricum Days in Nagyszeben will be organized outdoors this year as well, presenting Hungarian cuisine and tastes in the city of Southern Transylvania, the...
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Mountain Dew calls consumers to “Claim the Outdoors”
PepsiCo’s iconic brand is announcing a challenge for fans to “Claim the Outdoors” for a chance to win epic prizing through sharing experiencies on the social media. According to the...
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Some shopkeepers opted for part-time work
In addition to the 22,000 layoffs, shopkeepers also threw in part-time work during the epidemic months. The proportion of part-timers in major stores jumped from 20% to 25% by May....
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Subaru shows real wildfire footage in new ad
The brand makes a strong point about the urgency and concern around wildfires, and showing how it is taking real action by restoring the lost forests rather than just playing...
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Optimistic Americans
While uncertainty remains high among U.S. consumers, their outlook is generally more favorable than their European counterparts. So finds a recent study by marketing consultancy Simon-Kucher & Partners. The COVID-19 Consumer...
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In August and September, the Tokaj Festival Club awaits the audience with several programs
In August and September, the Tokaj Festival Festival awaits the audience with a number of programs, concerts, theater productions, humor evening and performances by renowned experts, the organizers told MTI....
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Only the outlook for consumers and business services improved in July
After a shock-like fall in the outlook for domestic economic agents in April, there was a significant positive correction in May and June. GKI’s economic sentiment index rose only slightly...
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Consumers favor smartphones for back-to-school shopping
More than half (59%) of U.S. consumers plan to use their smartphones for back-to-school shopping this year. Fifty-five percent of people said they purchased something directly on a mobile device...
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The eighth PET Cup collected more than eight tons of waste on the section of the Tisza between Záhony and Tokaj
The fleet of eleven teams from the 8th Tisza PET Cup reached Rakamaz. As a result of the coordinated work of the largely veteran field of returning pet-pirates, 8.2 tons...
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Opera Gin Budapest won gold
The Opera Gin Budapest of the Első Magyar Gin Manufaktúra (First Hungarian Gin Manufactory) won a gold medal at the International Wine & Spirit Competition. The Opera Gin Budapest debuted...
Read moreThe wine weeks in Balatonfüred were opened
The wine weeks in Balatonfüred were opened, and at the event, the Minister of Agriculture Nagy István announced a 1.8 billion HUF support package aimed at supporting winemakers. The head...
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Private Label gives energy
More and more consumers, especially Millennials, seek healthier energy alternatives to boost their busy on-the-go lifestyle. The category presents opportunities for FMCG market growth and private label. Chef Berry Pronk...
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(HU) Elindult a StarStore 2020 Közönségdíj verseny – Szavazzon kedvenc üzletére a Trade magazin oldalán!
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Gamified promotion to boost foot traffic
PetSmart the pet supplies, accessories and products retailer is campaigning on Snapchat using a quiz promoting reptiles and using an augmented reality (AR) lens. One of the principal features...
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The Farmer Expo will be held in Debrecen with fewer exhibitors
With fewer exhibitors and smaller built fairgrounds, but the Farmer Expo will be held in Debrecen between 18 and 21 August at the campus of the university in Böszörményi út...
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Design revamp of the iconic American QSR
Vivid lights, digital displays, mobile ordering, quick, contactless ordering and payment – redesigned visuals and experience at Sonic drive-in. The classic roller skates waiters stay on place. On the Insights...
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Where to go next PLMA? – exclusive interview with the new president of PLMA
Peggy Davies, the new president of PLMA, answers questions of the Trade magazin in an exclusive interview. The Private Label Manufacturers Association announced in early June that Peggy Davies would...
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Analysts: the resumption of the economy may improve employment
The moderate increase in the unemployment rate is treated with caution by analysts because a significant proportion of those who lost their jobs due to the pandemic situation could not...
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(HU) Részvételi lehetőség a MACFRUT Digital zöldség-gyümölcs vásáron
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New holiday is the “Self-Care Day”
The pandemic-inspired “Self-Care Day” is on July 24, Friday this year. Some FMCG companies, including Mars Wrigley, have also made it in the U.S. to bring smiles and joy in...
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Burger King Xmas in July
Burger King is running a new multichannel campaign to celebrate “Christmas in July” that aims to bring goodwill and cheer to consumers during a difficult year. A new video ad...
Read moreAldi to reach 2000 stores in the U.S. this year
The German discount chain, which is in the midst of a $5 billion plan to open new stores and remodel existing ones in the United States, has crossed the 2,000-store...
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The Night of Companies will be held in September
The Night of the Companies will be held on September 24, on an unusual career day. With the help of ultramodern, 3D technology, the gates of the companies of Budapest...
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Unilever joins test of voice-powered ads
Several global brands began testing interactive ads that respond to voice commands on Pandora, the streaming platform owned by Sirius XM. For years, Pandora has been operating on millions of...
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Google introduces video shopping platform Shoploop
Shoploop is an entertaining new way to shop online. Google’s research and development lab, Area 120, has unveiled Shoploop, a video shopping platform for finding, reviewing and purchasing goods, the...
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