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Advertising Self-Regulation Grand Prixto Koltay András
The award, founded by the Self-Regulatory Advertising Board, was received for the first time by Megyer Örs, the former president of ÖRT for twenty years. This year, Koltay András received...
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Reverse Halloween with big brands
The pandemic has put candy companies, for whom the holiday generates about 14% of the sector’s annual sales in a creative challenge. With the Centers for Disease Control recommending against...
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More than ever before
Every year we are working hard preparing, but this year we worked harder than ever before. Every year we are worrying and rooting very much, but this year we did...
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It was exactly a month ago that we opened the doors of this year’s Business Days conference
… and we were waiting for our guests for the Trade Festival. We are very much prepared every year, but better than anything this year. We are very worried and...
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Bruce Willis is in the DieHard batteries’s new spot
Iconic movie and battery brands come together in new, action-packed short film. Hollywood legend Bruce Willis stars in a new 2-minute film from Advance Auto Parts that brings together John...
Read moreMuesli is immune to the economic effects of a coronavirus pandemic
Although the economic impact of the coronavirus pandemic has led to declining sales in several confectionery product categories, muesli, which has consistently shown the fastest growth with biscuits in the...
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Diet Coke – Unsung pandemic heroes can get a year of free soda
Diet Coke lets people reward unsung pandemic heroes with a year of free soda. Anybody can be nominated to win the soft drinks and the mini-fridge. Part of the brand’s...
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Aldi is among the top retailers for delivery
Ipsos published its first E-Commerce Experience Report which surveyed the US retailers on their e-commerce activities concerning in-store and curbside pickup and delivery services. The report surveyed 2,000 Americans on...
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Help comes in handy in the second wave
Essity Hungary Kft. delivers hygienic packages worth HUF 5.5 million to 25 locations nationwide through the Hungarian Reformed Church Aid. The donation includes 256 box of diapers, 180 soap dispensers...
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How to make a big bang for an innovation?
Many people think that the key to truly successful innovation is the big, world-saving idea. However, according to Dr. Mérő László, this is by no means the case: success depends...
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TikTok deal could affect 2021 ad plans
Almost three quarters (73%) of marketing executives said a deal for Oracle and Walmart to buy TikTok would affect their advertising plans for 2021, according to a survey that online...
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(HU) Október 16. a Dalszerzők Napja – szerzők nélkül háttérzene sem lenne
Sorry, this entry is only available in HU....
Read moreFRUIT LOGISTICA with new date and adapted concept
The FRUIT LOGISTICA SPECIAL EDITION will be held from 18 to 20 May 2021. FRUIT LOGISTICA will be held in a special form in 2021 and will be postponed until...
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Fall experiencies in Walmart
Walmart is continuing to leverage its massive parking lots for marketing purposes with more than 140 football and Halloween contact-free events outside stores nationwide. Its “Halloween Camp” extends a similar...
Read moreA food label that changes colour and price as expiration date nears – Video of the day
The color-changing sticker can display the discount text of the expiration date and change a small part of the barcode at the same time. In addition to replacing the manual...
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Riesling October: Grand Tasting with eighty producer wines
Approximately 150 items from more than 80 wineries can be tasted at the Italian Riesling October Grand Tasting on October 17 at the Corinthia Hotel in Budapest. One of the...
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The 2020 Sustainable Future Awards were presented
“Accelerating change requires innovative collaboration between business, government, science and education,” Mark Zwinkels pointed out at a BCSDH virtual business lunch. The focus of the event’s professional program was on...
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TikTok creator received a truck
26 million people watched Nathan Apodace’s clip of him skateboarding while lip-syncing to Fleetwood Mac’s “Dreams” and sipping from a bottle of Ocean Spray Cran-Raspberry. The video, which helped the...
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New Trends at this Year’s Salute to Excellence
Consumers’ demand is always changing and product innovation is key to stay on track. One place to find innovation at an international level is PLMA’s international „Salute to Excellence” Awards....
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Presenting this year’s „Salute to Excellence” winners
PLMA’s International “Salute to Excellence” Awards were established in 2014. Forty-three retailers of 18 countries were honoured as winners of PLMA’s 2020 International “Salute to Excellence” Awards, in recognition of...
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Gen Z spending hits all-time low
According to the latest research by Piper Sandler, spending by U.S. Z-generation teens fell 9% from last year. They shop less, but they sell and buy more secondhand items. According...
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A new platform for business sustainability
Strategic consulting on the topic of business sustainability will be launched under the name Business Sustainability Program, which can give a new impetus and a competitive advantage to Hungarian companies....
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Video ads drive sales
Video ads drive a 48% higher sales rate than static ads, making them an important promotional tool going into the USA holiday shopping season, according to a study by VidMob....
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(HU) A zöldség- és gyümölcsárak emelkedésének hatásai vidéki éttermekben
Sorry, this entry is only available in HU....
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Twenty thousand more, but twenty thousand less
The number of employees in the trade sector decreased by 40,000 from March to April, but by July, 20,000 employees had been recalled by the traders, blokkk.com wrote. The shopkeeper’s...
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Auchan online: No contact at all
Auchan was thinking of the pandemic situation and shoppers under quarantine when they launched the fully contactless online shopping service. Online customers can choose from 21,000 SKUs and their orders...
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Mobile apps – Nike in 3-digit growth
Mobile experiences have become a vital part of Nike’s marketing strategy, providing a direct sales channel and a way to maintain one-to-one relationships with its most loyal customers. Nike drives...
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Student display competition 2020
POPAI Student Design Awards student display competition was announced this year, organized by POPAI Hungary in cooperation with Zewa as theme sponsor and the main sponsor of SPAR Group. Online...
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