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Consumers favor smartphones for back-to-school shopping
More than half (59%) of U.S. consumers plan to use their smartphones for back-to-school shopping this year. Fifty-five percent of people said they purchased something directly on a mobile device...
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The eighth PET Cup collected more than eight tons of waste on the section of the Tisza between Záhony and Tokaj
The fleet of eleven teams from the 8th Tisza PET Cup reached Rakamaz. As a result of the coordinated work of the largely veteran field of returning pet-pirates, 8.2 tons...
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Opera Gin Budapest won gold
The Opera Gin Budapest of the Első Magyar Gin Manufaktúra (First Hungarian Gin Manufactory) won a gold medal at the International Wine & Spirit Competition. The Opera Gin Budapest debuted...
Read moreThe wine weeks in Balatonfüred were opened
The wine weeks in Balatonfüred were opened, and at the event, the Minister of Agriculture Nagy István announced a 1.8 billion HUF support package aimed at supporting winemakers. The head...
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Private Label gives energy
More and more consumers, especially Millennials, seek healthier energy alternatives to boost their busy on-the-go lifestyle. The category presents opportunities for FMCG market growth and private label. Chef Berry Pronk...
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(HU) Elindult a StarStore 2020 Közönségdíj verseny – Szavazzon kedvenc üzletére a Trade magazin oldalán!
Sorry, this entry is only available in HU....
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Gamified promotion to boost foot traffic
PetSmart the pet supplies, accessories and products retailer is campaigning on Snapchat using a quiz promoting reptiles and using an augmented reality (AR) lens. One of the principal features...
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The Farmer Expo will be held in Debrecen with fewer exhibitors
With fewer exhibitors and smaller built fairgrounds, but the Farmer Expo will be held in Debrecen between 18 and 21 August at the campus of the university in Böszörményi út...
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Design revamp of the iconic American QSR
Vivid lights, digital displays, mobile ordering, quick, contactless ordering and payment – redesigned visuals and experience at Sonic drive-in. The classic roller skates waiters stay on place. On the Insights...
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Where to go next PLMA? – exclusive interview with the new president of PLMA
Peggy Davies, the new president of PLMA, answers questions of the Trade magazin in an exclusive interview. The Private Label Manufacturers Association announced in early June that Peggy Davies would...
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Analysts: the resumption of the economy may improve employment
The moderate increase in the unemployment rate is treated with caution by analysts because a significant proportion of those who lost their jobs due to the pandemic situation could not...
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(HU) Részvételi lehetőség a MACFRUT Digital zöldség-gyümölcs vásáron
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New holiday is the “Self-Care Day”
The pandemic-inspired “Self-Care Day” is on July 24, Friday this year. Some FMCG companies, including Mars Wrigley, have also made it in the U.S. to bring smiles and joy in...
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Burger King Xmas in July
Burger King is running a new multichannel campaign to celebrate “Christmas in July” that aims to bring goodwill and cheer to consumers during a difficult year. A new video ad...
Read moreAldi to reach 2000 stores in the U.S. this year
The German discount chain, which is in the midst of a $5 billion plan to open new stores and remodel existing ones in the United States, has crossed the 2,000-store...
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The Night of Companies will be held in September
The Night of the Companies will be held on September 24, on an unusual career day. With the help of ultramodern, 3D technology, the gates of the companies of Budapest...
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Unilever joins test of voice-powered ads
Several global brands began testing interactive ads that respond to voice commands on Pandora, the streaming platform owned by Sirius XM. For years, Pandora has been operating on millions of...
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Google introduces video shopping platform Shoploop
Shoploop is an entertaining new way to shop online. Google’s research and development lab, Area 120, has unveiled Shoploop, a video shopping platform for finding, reviewing and purchasing goods, the...
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Leveraging Product Claims to Build a Successful Brand Strategy
Today’s consumers can choose from a wide variety of product offers. Product advertising, social media and a network of friends and family feed into the type of products consumers want...
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Less is sometimes more
Retailers and CPGs are moving toward selling fewer products in stores to decrease complexity and costs. At the same time innovations are needed. As the coronavirus pushes some items off...
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Amazon’s Dash Cart is the new checkout-free solution
Amazon has unveiled the Dash Cart, a shopping cart built for small and medium-sized trips that automatically logs products placed inside and processes payment as shoppers leave the store. The...
Read moreVinAgora Wine Competition: Hungary’s only international wine competition with a record number of entries and excellent judges
2020 is an unusual year for the whole world, full of renunciations, challenges and lessons, even though we are only halfway there. Not only did the pandemic upset the everyday...
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Nestlé Waters North America Extends Use Of rPET To More Brands
Nestlé Waters North America (NWNA) has started to convert the packaging of three more US domestic still water brands to 100% recycled plastic (rPET). The brands include Ozarka, Deer Park...
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Retailers are opening clinics
As retailers seek to make greater inroads into healthcare, many of them have unveiled aggressive plans to launch dozens — if not hundreds — of their own primary care clinics...
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Pernod Ricard Announces Partnership With Ojo de Tigre Mezcal
Pernod Ricard has announced that it has formed a partnership with premium mezcal brand Ojo de Tigre as part of its ’Transform & Accelerate’ plan. The move will help the...
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HNT: taste and know!
The “GOOD WINE” educational campaign of the National Council of Mountain Villages (HNT) has been launched, which aims to divert the wine consumption habits of young adults into a quality...
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In-store attractions online
Jungle Jim’s International Market, which has offered several in-store attractions including cooking courses for 25 years, they had to close these because of the pandemic. Although they are not offering e-commerce,...
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Sally, the salad bar savior
The self-service salad bar stations were fresh spots in the supermarkets and catering units. Here, everyone could put together a salad to match their own tastes. As the pandemic forced...
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