THIS partners with Schwartz for new ‘chicken’ recipe

UK plant-based business THIS has partnered with seasonings brand Schwartz to improve its chicken recipe, creating its “meatiest” product to date.

THIS Isn’t Chicken, the brand’s second best selling product after its “bacon”, hopes the recipe revamp will provide a more “realistic taste, texture and appearance, adding more juiciness and flavour.”

By following its aims of hyper-realism, innovation and quality, THIS is determined to make it easier for consumers to replace the UK’s most consumed meat in their day-to-day meals – without tasting the difference.

Grocery Gazette