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Coca-Cola won the “Display of the Year” again
The topic at the last Trade Marketing Club meeting this year was the role of the design. After three professional presentations the award ceremony of the POPAI Awards POP competition...
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What a vaccine could mean for retail
There’s finally hope of an end to a pandemic that has destroyed lives and livelihoods, and upended consumer behavior. For now, uncertainty still rules. The Monday report that pharmaceutical giant...
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Red Bull dance competition on TikTok
Red Bull is turning its yearly “Dance Your Style” competition into a virtual event on video-sharing app TikTok. Nov. 2. Red Bull announced on PR Newswire that Dance Your Style challenges...
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(HU) A brand managerek most Hollywoodig repíthetik a termékeiket a SPOTI Stúdióval!
Sorry, this entry is only available in HU....
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Shop!X 2020 – building a sustainable future
Shop!X will go beyond environmental issues to find solutions for the critical issues that face every part of our industry on the virtual event 9-12. November 2020. Lectures, workshops, labs...
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Nestlé buys Freshly healthy meal delivery
Nestlé USA announced that it has acquired Freshly, one of the leading fresh-prepared meal delivery services in the U.S. The deal values Freshly at USD 950 million. With the transaction...
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Kroger opens ghost kitchens in two stores
Supermarket chain Kroger Co. has opened ghost kitchens – a kitchen that prepares food exclusively for delivery or to go – in two stores, in partnership with technology start-up ClusterTruck....
Read moreAldi-Deliveroo cooperation enters more cities in Great Britain
Aldi is extending its partnership with Deliveroo to 22 more stores in the United Kingdom. Plus they are also adding hundreds of new product to their assortment. Deliveroo now delivers...
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Amazon’s revenue rises based on Q3 data
Amazon’s advertising revenue rose 51% in Q3 from a year earlier as marketers sought to reach the e-commerce giant’s customers while they shopped online. Amazon’s total revenue gain of 37%...
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(HU) Hétfőtől maszkban szórakozunk a vendéglátóhelyeken
Sorry, this entry is only available in HU....
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Walmart launches new test stores
Walmart has two test stores up and running with two more set to open aimed at quickly experimenting with omnichannel technology and processes. As Walmart keeps trying to grow its...
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Orbit helps dating
Orbit has created a “Parent Sitter Pack” to help ease dating for millennials who have moved back home with their parents. The effort seeks to “babysit” parents so they will...
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These Are The World’s Best Employers 2020
Sun streamed through the windows of HP Chief Engineer Chandrakant Patel’s house on a Thursday in April, but that didn’t stop him from boogieing to the Bee Gees’ “You Should...
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Heinz ketchup challenge
Heinz is challenging TikTok users to share videos of their Halloween preparations for a chance to win a bottle of its limited-edition Heinz Tomato Blood Ketchup. The Kraft Heinz-owned brand...
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Reverse Halloween with big brands
The pandemic has put candy companies, for whom the holiday generates about 14% of the sector’s annual sales in a creative challenge. With the Centers for Disease Control recommending against...
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More than ever before
Every year we are working hard preparing, but this year we worked harder than ever before. Every year we are worrying and rooting very much, but this year we did...
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Bruce Willis is in the DieHard batteries’s new spot
Iconic movie and battery brands come together in new, action-packed short film. Hollywood legend Bruce Willis stars in a new 2-minute film from Advance Auto Parts that brings together John...
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Diet Coke – Unsung pandemic heroes can get a year of free soda
Diet Coke lets people reward unsung pandemic heroes with a year of free soda. Anybody can be nominated to win the soft drinks and the mini-fridge. Part of the brand’s...
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Aldi is among the top retailers for delivery
Ipsos published its first E-Commerce Experience Report which surveyed the US retailers on their e-commerce activities concerning in-store and curbside pickup and delivery services. The report surveyed 2,000 Americans on...
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Help comes in handy in the second wave
Essity Hungary Kft. delivers hygienic packages worth HUF 5.5 million to 25 locations nationwide through the Hungarian Reformed Church Aid. The donation includes 256 box of diapers, 180 soap dispensers...
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TikTok deal could affect 2021 ad plans
Almost three quarters (73%) of marketing executives said a deal for Oracle and Walmart to buy TikTok would affect their advertising plans for 2021, according to a survey that online...
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Fall experiencies in Walmart
Walmart is continuing to leverage its massive parking lots for marketing purposes with more than 140 football and Halloween contact-free events outside stores nationwide. Its “Halloween Camp” extends a similar...
Read moreA food label that changes colour and price as expiration date nears – Video of the day
The color-changing sticker can display the discount text of the expiration date and change a small part of the barcode at the same time. In addition to replacing the manual...
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TikTok creator received a truck
26 million people watched Nathan Apodace’s clip of him skateboarding while lip-syncing to Fleetwood Mac’s “Dreams” and sipping from a bottle of Ocean Spray Cran-Raspberry. The video, which helped the...
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New Trends at this Year’s Salute to Excellence
Consumers’ demand is always changing and product innovation is key to stay on track. One place to find innovation at an international level is PLMA’s international „Salute to Excellence” Awards....
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Presenting this year’s „Salute to Excellence” winners
PLMA’s International “Salute to Excellence” Awards were established in 2014. Forty-three retailers of 18 countries were honoured as winners of PLMA’s 2020 International “Salute to Excellence” Awards, in recognition of...
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Gen Z spending hits all-time low
According to the latest research by Piper Sandler, spending by U.S. Z-generation teens fell 9% from last year. They shop less, but they sell and buy more secondhand items. According...
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A new platform for business sustainability
Strategic consulting on the topic of business sustainability will be launched under the name Business Sustainability Program, which can give a new impetus and a competitive advantage to Hungarian companies....
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Video ads drive sales
Video ads drive a 48% higher sales rate than static ads, making them an important promotional tool going into the USA holiday shopping season, according to a study by VidMob....
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