Fall experiencies in Walmart

Walmart doesn’t leave it’s shoppers alone even int he pandemic situation. As we wrote before Walmart brought events to families like this summer free drive-in movies when cinemas went dark. Based on the company blog 12/Oct the retail giant is helping families to conduct their traditional autumn activities.

Experiential marketing with challenges

Walmart is taking its experiential marketing virtual and out of doors. The retail giant has done so previously; well before the pandemic the retailer used parking lot space for “town centers” and musical events. But at a time when retailers must limit the number of shoppers in stores and encourage curbside pickup, the approach allows the company to connect with its customers in a pandemic-safe way, at least until the weather stops cooperating.

Halloween Camp by Walmart

Camp by Walmart, produced and developed in partnership with CAMP, a Family Experience Company, and powered by the interactive video platform eko, is introducing Halloween-themed experiences with actor Neil Patrick Harris to celebrate the holiday while safe and socially distanced. Starting now through October 31, customers can play family-friendly games, make spooky projects like Halloween masks and glow-in-the-dark slime and creepy-delicious haunted houses.

“Families continue to need to find ways to stay engaged and entertained as they hunker down at home. Our Halloween refresh of Camp by Walmart provides a fun, safe and personalized experience for them to do just that.” Tom Fishman, General Manager, Consumer Apps at eko, said.

The Walmart Gameday Marketplace

Many fans may not be able to gather in stadiums this year, but they can still have a little fun off the field. Some brands started tailgate campaign for this season. Walmart is bringing a farmer’s market-style event to six spirited college towns in Colorado, Michigan, Minnesota, Ohio, Utah and Wisconsin. It’s a twist on the traditional tailgate, allowing customers an opportunity to don their gear and cheer on their teams while supporting local vendors who traditionally benefit from the hustle and bustle of a football Saturday. Drumlines and cheerleading squads will get the parties started, and local food trucks and school spirit shops will be on site to keep guests festive and fed.

Trick-or-Treat at Walmart

For customers seeking less traditional Halloween haunts this year, Walmart is transforming more than 100 of its store parking lots into ‘spooky street’ trick-or-treat adventures that are contact-free and socially distanced. Kids and their parents are invited to dress up – the season’s most popular costumes are available at Walmart – and head to Walmart for these free Halloween events. The fun begins October 15 and runs through Halloween.

“We successfully reimagined what’s possible with our digital and physical footprint to bring communities joy in a year that’s been otherwise tough. For many of us, football tailgates and Halloween parties are cornerstones of a great fall season. These additional events will give customers an opportunity to still celebrate the things they love, while staying safe.” William White, chief marketing officer at Walmart, said.