Bruce Willis is in the DieHard batteries’s new spot

By: Kátai Ildikó Date: 2020. 10. 19. 11:09

Iconic movie and battery brands come together in new, action-packed short film. Hollywood legend Bruce Willis stars in a new 2-minute film from Advance Auto Parts that brings together John McClane and DieHard batteries.

Bruce Willis akkumulátor reklám

According to the press release 19.Oct on Business Wire Advance Auto Parts brought together DieHard the battery and “Die Hard” the motion picture in a 2-minute film in which Hollywood legend Bruce Willis reprises his role of Detective John McClane.

Clever script, intense production

The spot, which debuted during FOX’s “America’s Game of the Week” telecast of Green Bay vs. Tampa Bay, continues the storylines of McClane and two other characters from the original 1988 “Die Hard” film: villain Theo, reprised by Clarence Gilyard Jr., and limo driver Argyle, played by De’voreaux White.

“I’ve never done any sort of commercial with the John McClane character, but Advance Auto Parts brought an idea to integrate DieHard the battery into the ‘Die Hard’ story through a short film that’s authentic to McClane and both brands,” said Willis. “Advance approached this like a motion picture – the script is clever, the production intense and the spot is entertaining. This is what ‘Die Hard’ fans expect. I think they will dig the DieHard –‘Die Hard’ mashup.”

From bad guy takedowns to a giant earth mover chase and, of course, a massive explosion, the film merges the worlds of the action classic “Die Hard” and the battery, showing viewers that McClane and DieHard are equally reliable, durable and powerful.

National Car Care Month

he film is part of Advance’s integrated #DieHardIsBack marketing campaign that kicks off during October’s National Car Care Month. Following the film’s national debut, Advance will air 30- and 15-second versions of the spot – in both English and Spanish – nationally and in key local markets. The spot will be incorporated into the company’s social media on Facebook and Instagram in the U.S. and Canada, as well as digitally on YouTube in the U.S. to drive views of the full-length version on Advance’s YouTube page. There also is a significant in-store element to the campaign.

“Cold weather is coming. We know motorists will begin to encounter battery failure. We want them to know that the only automotive aftermarket stores where they can get the most reliable, durable and powerful battery – DieHard – are at Advance Auto Parts and Carquest stores,” Jason McDonell, Advance Auto Parts Executive Vice President and Chief Marketing Officer said.