Tag "reklám"

(HU) Az influencerek által közzétett tartalmak kötelező jelöléseire figyelmeztet a GVH

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The 1080p Advertising and Media Agency continues to operate under the name People Group

The 1080p Solution Agency was founded in 2014 by the HD Group, then headed by Zsolt Urbán, and Dynamo Budapest, which can be connected to Tamás Kádár and Balázs Dévényi,...

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NMHH: more and more new advertisements promoting Hungarian products are being made

The share of new advertising spots promoting Hungarian products increased to almost nine percent in the second half of last year, the communication directorate of the National Media and Communications...

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An elderly woman travels into space on a shopping trolley in Fanta’s new commercial

The joy of life is represented by Fanta’s new “Colored Personalities” campaign, which is aimed at playful, cheerful, honest, fresh-minded people. In the framework of this, a new taste is...

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Bruce Willis is the face of Hell for the third time

Bruce Willis and energy drink brand HELL have signed another 2-year contract – the Hollywood actor will advertise HELL energy drinks all over the world. Krisztián Schmidt, HELL ENERGY’s creative...

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Amazon becomes the biggest advertiser in history after spending $16.9bn last year

Amazon has revealed it spent $16.9 billion (£12.5 billion) on advertising last year, likely making it the largest advertiser in history. The ecommerce behemoth said “advertising and other promotional costs to...

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Have you ever heard of advertising? Women’s is significantly better

We don’t like it when it’s irritatingly intrusive, when it’s strident and when there’s a boredom of internet advertising. But we like good publicity, humor, nice pictures, and when the...

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Coca-Cola’s Christmas commercial film was filmed in Hungary

The Coca-Cola Company filmed its new global commercial film at Korda Studio in Etyek, Hungary, which will be shown from 4 November, among the first in the world in Hungary....

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(HU) Tízmillió reklámfilm országa vagyunk

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Magazine: Last year’s best promotions rewarded again

On 29 April Trade magazin organised the ‘Most successful promotion of the year’ contest’s award ceremony and conference day for the 13th time this year. FMCG promotion campaigns entered the...

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Finally, more money is spent on ads for booze

Advertising spending on promoting alcoholic beverages could rise to $7.7 billion over three years from $6.6 billion last year. Although alcohol brands spend twice the average on television, audience shrinkages...

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Dietary supplements and the law: Should we always believe what the ads say?

According to Dr Zsófia Bitai, managing partner of Bitai Law Firm, dietary supplements qualify as food products, which means that the regulations for making, labelling and advertising them are the...

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Google Vows No New User Tracking in Chrome Ad Data Changes

Google says it won’t develop new ways to follow individual users across the internet after it phases out existing ad tracking technology from Chrome browsers in an upcoming overhaul aimed...

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Super Bowl by the numbers

Super Bowl LV ads highlight marketers’ disconnect with reality. Advertisers strained to deliver a message with mass appeal or even to entertain — with a few notable exceptions — on...

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2021 – the year of sports marketing

Consumers tired of a pandemic expect an escape in 2021, and one way to do that is through sport. If not even live, but following the matches and competitions on...

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Gen Zers are truth barometers

Half of U.S. Gen Z respondents aged 18 to 23 years will always research a company to ensure it aligns with their position on corporate social responsibility before making a...

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Mysterious advertisements and sport events

Sports fan consumers are looking forward to sport events in 2021. American football is becoming internationally popular, so the February 7. Super Bowl is attracting millions of Americans and followers...

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USA’s best ads in 2020

With nearly 9,000 ads analyzed in 2020 Ace Metrix has rounded up some of the best creative work from this last year. T-Mobile, Snickers and Capital One topped the rankings...

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Ipsos: the new aspects of brand communication

During the first spring wave of the Covid-19 pandemic, Ipsos used a qualitative method to examine the advertising consumption of the population in the context of restrictions. The results of...

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New signatories joined for versatile portrayal of human in advertisements

Twenty-two member companies have joined the commitment to promote human dignity in advertising since its launch in March. Signatories are committed to contributing to positive cultural change through responsible and...

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Cup-shaped balconies – Picture of the day

Coffee cup-shaped balcony, Niimi Tableware, Kappabashi Dougu Street, Tokyo...

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MHH: four thousand fewer advertisements appeared on television in the first half of the year

Four thousand fewer advertisements appeared on commercial television in the first half of this year than at the same time last year, the communications directorate of the National Media and...

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International Conference on Misleading Advertisings

On 6 November 2020, for the eighth time, an English-language conference will be organized by the Pázmány Péter Catholic University JÁK Competition Law Research Center to present current issues of...

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Bruce Willis is in the DieHard batteries’s new spot

Iconic movie and battery brands come together in new, action-packed short film. Hollywood legend Bruce Willis stars in a new 2-minute film from Advance Auto Parts that brings together John...

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McDonald’s Bitten Billboards – Picture of the day

Creative billboards promoting McDonald’s fast food products feature large teeth marks and bites taken out of Big Mac burgers and McDonald’s fries. Bitten Billboards with bite marks designed by TBWA...

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(HU) Sikeres összefogás a biztonságosabb online hirdetésért

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GVH workshop on advertisements for children

Although it is not a new legislation prohibiting the direct solicitation of a child to buy, recent fines imposed by the Office of Economic Competition have drawn attention to this...

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ÖRT monitored with a new method

The issue of digital advertising for children is in the focus of the ÖRT, and a new research method has been introduced to examine this. Their co-worker (13 years old)...

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The ÖRT negotiator room was named after Dr. Takács Ildikó

Dr. Takács Ildikó was one of the most dedicated initiators of the establishment of Hungarian self-regulation, and until her death she helped the work of ÖRT as a member of...

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