Tag "reklám"

Super Bowl by the numbers

Super Bowl LV ads highlight marketers’ disconnect with reality. Advertisers strained to deliver a message with mass appeal or even to entertain — with a few notable exceptions — on...

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2021 – the year of sports marketing

Consumers tired of a pandemic expect an escape in 2021, and one way to do that is through sport. If not even live, but following the matches and competitions on...

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Gen Zers are truth barometers

Half of U.S. Gen Z respondents aged 18 to 23 years will always research a company to ensure it aligns with their position on corporate social responsibility before making a...

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Mysterious advertisements and sport events

Sports fan consumers are looking forward to sport events in 2021. American football is becoming internationally popular, so the February 7. Super Bowl is attracting millions of Americans and followers...

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USA’s best ads in 2020

With nearly 9,000 ads analyzed in 2020 Ace Metrix has rounded up some of the best creative work from this last year. T-Mobile, Snickers and Capital One topped the rankings...

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Ipsos: the new aspects of brand communication

During the first spring wave of the Covid-19 pandemic, Ipsos used a qualitative method to examine the advertising consumption of the population in the context of restrictions. The results of...

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New signatories joined for versatile portrayal of human in advertisements

Twenty-two member companies have joined the commitment to promote human dignity in advertising since its launch in March. Signatories are committed to contributing to positive cultural change through responsible and...

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Cup-shaped balconies – Picture of the day

Coffee cup-shaped balcony, Niimi Tableware, Kappabashi Dougu Street, Tokyo...

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MHH: four thousand fewer advertisements appeared on television in the first half of the year

Four thousand fewer advertisements appeared on commercial television in the first half of this year than at the same time last year, the communications directorate of the National Media and...

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International Conference on Misleading Advertisings

On 6 November 2020, for the eighth time, an English-language conference will be organized by the Pázmány Péter Catholic University JÁK Competition Law Research Center to present current issues of...

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