KitKat urges you to ‘take a break’ from life’s tech frustrations in latest TV campaign
KitKat is encouraging people to take a break from life’s everyday tech frustrations, such as weird security questions, remembering passwords or being added to yet another WhatsApp group, by enjoying one of the chocolate-flavoured snacks.
The campaign will be rolled out across TV, broadcaster video-on-demand, Meta, TikTok, YouTube and out-of-home, with a creative led by a tongue-in-cheek 20-second spot that lampoons the difficulties we all face in remembering our online passwords.
Channeling the confectionery brand’s iconic ‘Have a Break, Have a KitKat’ tagline, the campaign will be brought to life through the use of both long and short-form video alongside standalone assets.
Running through to November, the creative will spotlight the brand’s tried and trusted positioning as the perfect guilty, yet light treat to take a break from life’s complicated moments.
Last June, KitKat repositioned its ‘have a break’ campaign with the ‘world’s first’ AI-powered staring contest, allowing people to go head-to-head in an AI-powered staring contest with animals of all shapes and sizes.
Related news
Mondelēz seeks to work with tech startups focused on ingredients, packaging and sustainability
The snacking giant said the companies it partners with as…
Read more >Can free Facebook and Instagram without personalized advertisements come?
Great anticipation preceded the decision of the EU Data Protection…
Read more >An all-around convincing performance by this year’s EuroCIS
This year’s EuroCIS – the leading trade fair for the…
Read more >Related news
FAO: global food prices increased for the second month in April on a monthly basis
In April, global food prices rose for the second month…
Read more >Beauty care travels at breakneck speed
Beauty care is one of the fastest growing markets in…
Read more >The solvency of Hungarians has improved again, but it may be too early to rejoice
At the beginning of this year, the solvency of Hungarians…
Read more >