KitKat urges you to ‘take a break’ from life’s tech frustrations in latest TV campaign
KitKat is encouraging people to take a break from life’s everyday tech frustrations, such as weird security questions, remembering passwords or being added to yet another WhatsApp group, by enjoying one of the chocolate-flavoured snacks.
The campaign will be rolled out across TV, broadcaster video-on-demand, Meta, TikTok, YouTube and out-of-home, with a creative led by a tongue-in-cheek 20-second spot that lampoons the difficulties we all face in remembering our online passwords.
Channeling the confectionery brand’s iconic ‘Have a Break, Have a KitKat’ tagline, the campaign will be brought to life through the use of both long and short-form video alongside standalone assets.
Running through to November, the creative will spotlight the brand’s tried and trusted positioning as the perfect guilty, yet light treat to take a break from life’s complicated moments.
Last June, KitKat repositioned its ‘have a break’ campaign with the ‘world’s first’ AI-powered staring contest, allowing people to go head-to-head in an AI-powered staring contest with animals of all shapes and sizes.
Related news
Famous YouTube star donated the entire stock of an Edeka store in Berlin to those in need
MrBeast, one of the world’s most famous YouTube stars, has…
Read more >Best Global Brands: the most valuable brands in 2024
This autumn global brand consultancy Interbrand unveiled its Best Global…
Read more >Spending on snacks up 70% in Germany
German snack consumption has soared in recent years, with spending…
Read more >Related news
Lidl has published its 3rd sustainability report
Lidl Hungary’s sustainability report for the 2022/2023 business years has…
Read more >Wienerberger donated ten million forints worth of roof tiles for the construction of the Tábitha Hospice House in Törökbálint
The “Being Good is Good!” fundraising activity has been launched…
Read more >This year, Trade magazine is asking its readers for their opinions on Christmas TV commercials! Vote for yourself!
The audience voting takes place between December 12 and 19,…
Read more >