Tag "TikTok"
Five global digital consumer trends
Euromonitor International’s annual report gives an insight into the trends shaping the changing values of digital consumers and how their behaviour is affecting their purchasing motivations and needs. This article...
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Winner of the Gyermelyi TikTok talent contest announced
Gyermelyi has announced the results of this year’s Recipe Roulette influencer talent contest: the winner is Virág Molnár. This article is available for reading in Trade magazin 2024/4 In addition...
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Unilever brings TikTok cleaning trend to Asda in-store shoppers
Unilever has tapped TikTok’s community of ‘cleanfluencers’ for an in-store activation with Asda, to promote its household brands. The “disruptive” activation sees interactive digital screens placed at the front of...
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YouTube, TikTok top list of teens’ most used social platforms
YouTube ranked as the most widely used (93%) online platform among U.S. teens for the second consecutive year in Pew Research Center’s annual survey of U.S. teens. TikTok ranked second (63%),...
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88% Of Consumers Have Purchased Products Based On Influencer Recommendations
A study by creator marketing platform Vamp has found that 88% of consumers say that they have purchased something based on an influencer recommendation in the past six months, with...
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TikTok is regulated by the Economic Competition Authority in order to protect children
The commitment imposed by the Economic Competition Authority (GVH) for TikTok may also have a global impact. As a result of an investigation by the Hungarian national competition authority, the...
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Social media users are 46% more receptive to online ads
Insights platform Kantar has found that frequent users of social media are much more likely to be positively disposed to online advertising compared to the average adult. Notably, among those...
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Global TikTok downloads hit 3-year high, averaging 2.7 million daily
TikTok continues to enthrall the social media landscape, cementing its position among innovative platforms in the field. As per data acquired and calculated by Finbold, TikTok’s global quarterly downloads for...
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Unilever’s Dove Launches Limited-Edition Smoothie Range
Unilever’s personal care brand Dove has unveiled a series of limited-edition smoothies, in partnership with US firm Juice Press, which are ‘inspired by the indulgent ingredients and creamy, nourishing feel...
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KitKat urges you to ‘take a break’ from life’s tech frustrations in latest TV campaign
KitKat is encouraging people to take a break from life’s everyday tech frustrations, such as weird security questions, remembering passwords or being added to yet another WhatsApp group, by enjoying...
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TikTok launches fulfillment services in the UK
TikTok started providing logistics services to sellers in the United Kingdom. The company is introducing a program called ‘Fulfilled by TikTok’, or FBT for short. TikTok, the social networking company...
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TikTok partners with Unilever for new global content series
Social media platform TikTok has partnered with global FMCG giant Unilever to celebrate the #CleanTok community of worldwide cleaning enthusiasts. As part of the partnership, TikTok will co-create and curate...
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ALDI is also cool on TikTok
The number of likes given to ALDI Hungary’s tiktok content by its fans and followers has crossed the magical one million mark in the past few days, thus proving that...
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People now spend more time on TikTok than any other social app
Meltwater and We Are Social look at social media monthly usage trends worldwide among Android users aged 16 to 64. According to their data presented by the Atlas VPN team,...
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Gen Z shoppers are less agreeable to the opinions of others
Strategic marketing consultancy Sooth released a number of interesting statistics about Gen Z consumer behavioral drivers obtained by applying AI-driven psychographic models to data sourced from surveys, social conversation and...
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TikTok generates $5.5 million from in-app purchases daily in Q1, 2023
TikTok has grown to emerge as a social media cultural phenomenon with increasing popularity, despite the app facing uncertainty over its business operations in other markets. The popularity has seen...
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What strategies do gastro-influencers follow?
Dr Mária Törőcsik, a professor at the University of Pécs and Míra Mohr, an economist behind the Süti MáMohr blog and self-proclaimed gastro rock star, did a qualitative survey on...
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Heinz X Absolut: iconic brands partner for tomato sauce with vodka kick
Iconic grocery brands Heinz and Absolut Vodka have partnered to launch a brand new limited edition tomato vodka pasta sauce, inspired by the viral TikTok and Instagram recipes for Pasta...
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This year is all about values: food and drink trends in 2023
Plant-based food: ups and downs According to Forbes, the 10% drop in meat substitute sales, together with the price of shares in Beyond Meat falling from USD 108 to 12,...
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Facebook is the top marketing tool for SMEs
According to a recent survey by Marketing Commando, the No.1 marketing tool for Hungarian SMEs is still Facebook – 84% of them use this platform. Second most popular is the...
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Hungarian-owned retail chains: adjustment period after the 54% inflation
Many of us thought that we would be able to take a breather post pandemic, however, the 54% retail inflation in Hungary has proved us wrong. So, what is fuelling...
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TikTok Tops For Social Media-Based Shopping, Study Finds
Livestream shopping on social media has gained popularity since the COVID-19 pandemic, blending engaging content with an option to purchase products, and indeed many analysts are predicting that ‘social commerce’...
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New trends in social media
Trade Marketing Club (TMC) members met online on 3 November, to discuss the latest trends in social media. TMC founders Ágnes Csiby, Zsuzsanna Hermann and Ildikó Kátai welcomed the more than...
Read moreTikTok starts selling fresh food in the United Kingdom
TikTok users can now buy fresh food on the platform from the relevant brand’s TikTok shop page. The social media platform has joined forces with a variety of brands to...
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Millennial, Gen Z shoppers prefer D2C when buying from online international brands
When it comes to shopping online at an international retailer or brand the majority of Gen Z (60%) and millennials (63%) like to buy direct rather than on a marketplace...
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Hungary can be one of the first to advertise on TikTok
Anyone who thinks that text and image ads are still the key to successful sales is wrong. TikTok is gaining ground and gathering users in our country at an amazing...
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More and more companies are on TikTok now
At TikTok, our mission is to inspire creativity and bring joy. Today, we’re celebrating that mission and our global TikTok community. More than 1 billion people around the world now...
Read moreAldi introduces first TikTok campaign
Aldi Nord and Aldi Süd have debuted with their first campaign on social media platform TikTok, with the groups teaming up with a number of influencers – who have nearly...
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April Fools’ Day pranks with cash&candy on TikTok
Sour Patch Kids, the candy brand marketed by Mondelez International, is doling out cash prizes and candy to select TikTok users who post videos of their pranks for April Fools’...
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Walmart beauty on TikTok
Walmart put its second shoppable livestream on social video app TikTok, this time to showcase beauty products. The retail chain’s “Spring Shop-Along: Beauty Edition” works with brands like L’Oréal’s Maybelline and...
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