Albertsons aims to make TV advertising less complex

By: Trademagazin editor Date: 2024. 06. 19. 09:44

The grocer’s new Collective TV unit wants to help advertisers launch and measure the impact of ad campaigns across streaming and digital video using a unified platform.

Albertsons Media Collective announced last week the launch of Collective TV, which will provide advertisers with the ability to target and measure ad campaigns across streaming, digital video and, eventually, linear TV through a unified platform.

Albertsons’ retail media arm is working across numerous technology partners, including Google Display & Video 360, The Trade Desk and LiveRamp, to power and monetize Collective TV.

This latest move by Albertsons aims to address the disjointed process advertisers and brands face when running connected TV campaigns by bringing planning, execution and measurement under one tool.

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