News and articles
Stores opening
Date: 2007-08-29 08:00:00
Spar, Kiskunfélegyháza Open: 28 June 2007 Chain: Spar Store space: 1211 m2 SKU: – Spar, Szántód Open: 2 August 2007 Chain: Spar Store space: 902 m2 SKU: – Tesco, Karcag...
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Farmers may become shareholders in Sio-Eckes
Date: 2007-08-29 08:00:00
Sió-Eckes Kft. has sold over 40 million litres of fruit juice, nectar and fruit drink in the first six months of the year, which is 4 per cent more than...
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Spitzer wine boom in Hungary, bubbles go up again
Date: 2007-08-29 08:00:00
A typical Hungarian, or in broader sense, a Central-European drink is getting in fashion again, as a refreshing drink in summer time. There is a steadily increasing consuming group tends...
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Everything the mouth needs
Date: 2007-08-29 08:00:00
Ever more innovative POS solutions and promotions are used by manufacturers to expand the mouth care category. Adequate impulse is very important in this category, as Hungarian consumers buy toothpaste...
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Drama in the hotel
Date: 2007-08-29 08:00:00
It can be very embarrassing when restaurant guests know more about wine than the person serving them. The increasing expertise of guests drives some people to provide in depth training...
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PICKWICK Fruit Amour
Date: 2007-08-29 08:00:00
Fruit Amour is an expression and communication of the pleasing character of 100% fruit based teas to consumers. Fruit Amour is a pleasing and healthy experience for body and soul,...
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For patriotic poultry buying
Date: 2007-08-29 08:00:00
An agreement about co-operation has been signed by The Poultry Product Council (BTT) and SPAR Magyarország Kft.. This will allow the retail chain to publicise its decision to buy poultry...
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Henkel for design
Date: 2007-08-29 08:00:00
This year’s Henkel Art Award is to be given in recognition for excellence in industrial design. 31 competitors had entered works, of which 5 have qualified for the international final...
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Collective attendance at the 14th Vinexpo
Date: 2007-08-29 08:00:00
The Vinexpo wine and alcoholic beverage exhibition – one of the most prestigious events in the wine trade – was held for the fourteenth time by the Chamber of Commerce...
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Toothpaste every two months, toothbrush every six months
Date: 2007-08-29 08:00:00
According to data from the Consumer Scan of GfK Hungária for 2006, 40 per cent of Hungarian households bought toothbrushes in 2006. The product is purchased more frequently in large...
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Meat products pulling prices up
Date: 2007-08-29 08:00:00
Consumer prices rose by 0,4 per cent in June 2007 and were 8,6 per cent up compared to June 2006. Prices were on average 8,6 per cent higher in the...
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Kylie Minogue Sweet Darling
Date: 2007-08-29 08:00:00
Sweet Darling emphasises Kylie’s sensual and feminine character. The new perfume is an exciting and oriental composition emanating smooth sensuality....
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Borsodi Sör
Date: 2007-08-29 08:00:00
Borsodi and friends can rescue us from difficult and embarrassing situations in life. Agency: McCann Erickson Customer: Borsodi Sörgyár Zrt. Product: Borsodi Sör Apperance: RTL Klub, Film+, Sport1, Sport2, Cool...
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Help worth 5 million from Tesco
Date: 2007-08-29 08:00:00
Over HUF 5 million has been collected by customers and employees of Tesco between 1. July 2006 and 30. June 2007 for Kézenfogva Alapítvány to help retarded children. The biggest...
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Fachpack: packaging and transport at the same time
Date: 2007-08-29 08:00:00
FachPack, PrintPack and LogIntern are three exhibitions related to packaging and held in Nürnberg between 25-27 September. Packaging solutions, printing on packaging, manufacturing of packaging materials and internal logistics will...
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Make-up – with good advice
Date: 2007-08-29 08:00:00
The trade marketing of make up products has been focusing on colour harmony and advice for the past year. The significance of POS is expected to continue growing, while display...
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Russian poultry, Italian lamb
Date: 2007-08-29 08:00:00
Agricultural Business Research Institute (AKI) monitors and regularly publishes trends in the world market of meat and poultry. The Market Price Information System of KSH and AKI can provide useful...
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Sugar free Coke turning 25
Date: 2007-08-29 08:00:00
Coca-Cola light was the first sugar free soft drink to appear in 1982. Today, 119 million glasses are consumed daily in 173 countries. Coca Cola light is the market leader...
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With buffaloes into the Hungarian market
Date: 2007-08-29 08:00:00
Bols Hungary Kft. began selling one of the best known Polish vodka brands, Zubrowka in June. This is a premium brand sold in over 30 countries, achieving growth of over...
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Increasingly specialised hair care – bigger challenge for marketing
Date: 2007-08-29 08:00:00
Buying a shampoo is no longer a simple task. The increasing number of products in this category pose a major challenge for marketing professionals. More shine is an advantage emphasised...
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External balance improving as well
Date: 2007-08-29 08:00:00
According to the latest forecast prepared by GKI Gazdaságkutató Zrt. with the help of Erste Bank, both the external and internal balance of payments is expected to show substantial improvement....
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Fanta World
Date: 2007-08-29 08:00:00
We regularly bring you flavours from all over the world with the help of Fanta. The well-known Fanta brings playfulness into the everyday lives of consumers and its new flavours...
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First cock a doodle-doo by the Master Good cock
Date: 2007-08-29 08:00:00
The usefulness of hostess promotions is often questioned by experts. There are arguments pro and contra, but hostess promotions are undoubtedly one of the most effective tools for the introduction...
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New leader for Metro
Date: 2007-08-29 08:00:00
José Maria Cervera (42) will become the new CEO of Metro Cash & Carry Hungary on 1. August. The new CEO had worked in various positions for the Spanish Makro...
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Rendezvous for beverage manufacturers in Nürnberg
Date: 2007-08-29 08:00:00
The BRAU Beviale exhibition to be held in Nürnberg, between 14-16 November will be the meeting place for the European beverage industry. 1,400 exhibitors and over 36,000 visitors are expected...
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