News and articles
Consumers like brands sponsoring good causes
Date: 2008-10-07 00:00:00
According to Cone Communication's research 4/5 of the people prefers to buy brands which protecting good causes, but the most important is the price and the quality. The 'good cause'...
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The domestic enterprises leave too much on their subjective value judgement
Date: 2008-10-07 00:00:00
The most Hungarian companies associate based on personal connections or previous experience – is lying in latest assaying of the Coface Hungary . Coface is producing more than one thousand...
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Nestle refutes in most energetic manner
Date: 2008-10-07 00:00:00
According to three independent laboraties abroad there was no melamine found in Nestle's coffee whitener Crame Vafe Matte. The company doesn't understand what the Hungarian laboratory found. As broadcasted last...
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World best chefs in Budapesten
Date: 2008-10-07 00:00:00
Conférie de la Chaine des Rotisseurs, Association Mondial has its biyearly ceremony in the Hungarian capital between 2-5 October. The top chefs spent a few days in Budapest, meet the...
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Your Hotel™ Worldwide expands in Hungary
Date: 2008-10-07 00:00:00
The 6th Hungarian member of YHW, the Mediterran Hotel Budapest, joined to the Your Hotel Worldwide chain on 1th October. The 4 star Hotel Mediterran Budapest has 40 comfortable, air-conditioned...
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Moët & Chandon wears gold
Date: 2008-10-07 00:00:00
Moët & Chandon introduces the latest limited edition crystallised collection, created exclusively with Swarovski. The ‘Moët Swarovski Collection’ has been created to add a bit of sparkling glamour to any...
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The OKSZ would simplify the environment control green tax
Date: 2008-10-07 00:00:00
The smallholders are tallying that the file and account commitment is without reason too sophisticated, and they hold , that in 2009 figure of the green tax will be growing...
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Tesco chose a CR adviser and a PR agency
Date: 2008-10-07 00:00:00
From first of October, the B&P CSR management and the NetAktív Kommunikációs Ügynökség make together the internal and external communication of teh retail chain. In division of labor between the...
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New Sealed Air developing for packiging whole chicken
Date: 2008-10-07 00:00:00
Cryovac BDF now offers increased consumer convenience after the launch of a new easy opening strip, totally unlike the traditional corner grip. A range of specifically designed trays that will...
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Coke Zero targets 007 fans
Date: 2008-10-07 00:00:00
Not quite, but in Coca-Cola Zero’s first major promotional partnership since the product’s launch in 2005, the Atlanta-based Coca-Cola Co. has teamed the brand with the upcoming James Bond movie...
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From October new CEO at Dreher Brewery Hungary
Date: 2008-10-06 00:00:00
For the English native Gary Whitlie the Hungarian market isn't unknow, he worked in Budapest several years ago. Gary Whitlie joined S.A. Breweries Ltd (now SABMiller plc) in 1984 in...
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Three Electro World subsidiaries to sell in CEE
Date: 2008-10-06 00:00:00
Britain's DSG international plc is to sell 33 stores in the Czech Republic, Hungary and Poland. According to the information of Business Daily Világgazdaság, the EW units in the Czech...
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Melamine Detected in Milkshake in Austria
Date: 2008-10-06 00:00:00
The Austrian health ministry has said that some illegally-imported Chinese milkshake containing melamine has been discovered on sale in in a Chinese restaurant. The consignment found during a check in...
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GL Outlet to extend its profile
Date: 2008-10-06 00:00:00
Soon appear some new, famous brands in the outlet center at Törökbálint, but this time not from the world of fashion, but electronics and furnitures. An outlet with miscellany profile...
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Metro AG cuts jobs in Germany
Date: 2008-10-06 00:00:00
Hundreds of jobs will be cut at cash & carry wholesale hypermarkets in Germany over the next two years in an effort to increase profit, Frankfurter Allgemeine said, citing a...
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The trade confidence index came to halt
Date: 2008-10-06 00:00:00
According to the survey conducted by GKI Economic research Co. (www.gki.hu) with the support of the European Union, the trend of business expectations remained unchanged. In September, the confidence index...
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Heineken Hungária sponsors city programs in Sopron and in Marfű
Date: 2008-10-06 00:00:00
According to the company's TCR program Heineken maintains the developing of the traditional brewery cities. Heineken Hungária requested the mayor of Sopron, dr. Tamás Fodor and mayor of Martű, dr....
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Own fleet for Szentkirályi
Date: 2008-10-05 08:00:00
Szentkirályi Ásványvíz Kft has purchased a fleet of delivery trucks from Mercedes-Benz. A total of five delivery vehicles have been purchased, bringing the total value of the Szentkirályi fleet to...
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Teens like this
Date: 2008-10-05 08:00:00
According to the Fanta Trend Report compiled by Bence Ságvári, Hungarian teenagers are exactly like their Western counterparts regarding their Internet usage. 94 per cent of 14-17 year old teenagers...
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Fondants in bags still most popular
Date: 2008-10-05 08:00:00
According to data from GfK Hungária ConsumerScan, the market of seasonal sweets for Christmas shrunk last year, with sales of fondants down by 14 percent and chocolate Santa Claus figures...
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Sponsored wine training by Nemzetközi Borakadémia
Date: 2008-10-05 08:00:00
Sponsored wine training is to be launched by Nemzetközi Borakadémia Kft. in the autumn, as part of the National Wine Marketing Program. The government sponsored program is intended to provide...
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Alternatives
Date: 2008-10-05 08:00:00
People have been drinking coffee for centuries. The espresso machine was invented in 1901. Many ingenious methods have been developed for making coffee by different cultures over the centuries. Here...
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Romania: booming hyper markets and brand loyalty
Date: 2008-10-05 08:00:00
According to Nielsen findings, the primary consideration for the average Romanian consumer in choosing a store is ease of access. Finding everything in a single store ranks only third among...
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Trident Splash dobozos eper-lime; zöld menta; barack-málna
Date: 2008-10-05 08:00:00
The strawberry-lime, peppermint and new peach berry flavours of Trident Splash will also be available in innovative boxes in the future....
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Bacardi switching to IP telephones
Date: 2008-10-05 08:00:00
Bacardi-Martini Kft decided to introduce an IP-based telephone system in its offices last year. The new Cisco system is also supplemented by a wireless system. IP telephones use the same...
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Chinese weeks in Cora
Date: 2008-10-05 08:00:00
Chinese weeks were held by Cora between 4-21. September. Apart form samplings for 150 promoted products, cultural programs were also organised....
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Pet food as supplement or snack
Date: 2008-10-05 08:00:00
According to data from Euromonitor, the global market of pet food has been growing continuously since 2001. Global pet food sales totalled USD 45 billion in 2007. Growth is expected...
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Labelling in restaurants
Date: 2008-10-05 08:00:00
Legislative work related to information for consumers will soon begin in the European Parliament. In the opinion of professional organisations, it would be practically unfeasible or extremely costly for restaurants...
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Bunches of grapes from Ostoros
Date: 2008-10-05 08:00:00
The best quality volcanic soil is found 4 km from Eger, which guarantees quality not found elsewhere. This is where we make our elegant white and rosé wines using the...
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Discount strategies in fastidious England
Date: 2008-10-05 08:00:00
According to a recent Nielsen survey, three out of four English consumers tare trying to economise on their food expenditure, whereas only 45 per cent were doing this a year...
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