News and articles

Consumers like brands sponsoring good causes

According to Cone Communication's research 4/5 of the people prefers to buy brands which protecting good causes, but the most important is the price and the quality. The 'good cause'...

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The domestic enterprises leave too much on their subjective value judgement

The most Hungarian companies associate based on personal connections or previous experience – is lying in latest assaying of the Coface Hungary . Coface is producing more than one thousand...

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Nestle refutes in most energetic manner

According to three independent laboraties abroad there was no melamine found in Nestle's coffee whitener Crame Vafe Matte. The company doesn't understand what the Hungarian laboratory found. As broadcasted last...

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World best chefs in Budapesten

Conférie de la Chaine des Rotisseurs, Association Mondial has its biyearly ceremony in the Hungarian capital between 2-5 October. The top chefs spent a few days in Budapest, meet the...

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Your Hotel™ Worldwide expands in Hungary

The 6th Hungarian member of YHW, the Mediterran Hotel Budapest, joined to the Your Hotel Worldwide chain on 1th October. The 4 star Hotel Mediterran Budapest has 40 comfortable, air-conditioned...

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Moët & Chandon wears gold

Moët & Chandon introduces the latest limited edition crystallised collection, created exclusively with Swarovski. The ‘Moët Swarovski Collection’ has been created to add a bit of sparkling glamour to any...

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The OKSZ would simplify the environment control green tax

The smallholders are tallying that the file and account commitment is without reason too sophisticated, and they hold , that in 2009 figure of the green tax will be growing...

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Tesco chose a CR adviser and a PR agency

From first of October, the B&P CSR management and the NetAktív Kommunikációs Ügynökség make together the internal and external communication of teh retail chain. In division of labor between the...

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New Sealed Air developing for packiging whole chicken

Cryovac BDF now offers increased consumer convenience after the launch of a new easy opening strip, totally unlike the traditional corner grip. A range of specifically designed trays that will...

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Coke Zero targets 007 fans

Not quite, but in Coca-Cola Zero’s first major promotional partnership since the product’s launch in 2005, the Atlanta-based Coca-Cola Co. has teamed the brand with the upcoming James Bond movie...

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From October new CEO at Dreher Brewery Hungary

For the English native Gary Whitlie the Hungarian market isn't unknow, he worked in Budapest several years ago.  Gary Whitlie joined S.A. Breweries Ltd (now SABMiller plc) in 1984 in...

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Three Electro World subsidiaries to sell in CEE

Britain's DSG international plc is to sell 33 stores in the Czech Republic, Hungary and Poland.  According to the information of Business Daily Világgazdaság, the EW units in the Czech...

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Melamine Detected in Milkshake in Austria

The Austrian health ministry has said that some illegally-imported Chinese milkshake containing melamine has been discovered on sale in in a Chinese restaurant.  The consignment found during a check in...

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GL Outlet to extend its profile

Soon appear some new, famous brands in the outlet center at Törökbálint, but this time not from the world of fashion, but electronics and furnitures. An outlet with miscellany profile...

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Metro AG cuts jobs in Germany

Hundreds of jobs will be cut at cash & carry wholesale hypermarkets in Germany over the next two years in an effort to increase profit, Frankfurter Allgemeine said, citing a...

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The trade confidence index came to halt

According to the survey conducted by GKI Economic research Co. (www.gki.hu) with the support of the European Union, the trend of business expectations remained unchanged.  In September, the confidence index...

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Heineken Hungária sponsors city programs in Sopron and in Marfű

According to the company's TCR program Heineken maintains the developing of the traditional brewery cities.  Heineken Hungária requested the mayor of Sopron, dr. Tamás Fodor and mayor of Martű, dr....

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Own fleet for Szentkirályi

Szentkirályi Ásványvíz Kft has purchased a fleet of delivery trucks from Mercedes-Benz. A total of five delivery vehicles have been purchased, bringing the total value of the Szentkirályi fleet to...

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Teens like this

According to the Fanta Trend Report compiled by Bence Ságvári, Hungarian teenagers are exactly like their Western counterparts regarding their Internet usage. 94 per cent of 14-17 year old teenagers...

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Fondants in bags still most popular

According to data from GfK Hungária ConsumerScan, the market of seasonal sweets for Christmas shrunk last year, with sales of fondants down by 14 percent and chocolate Santa Claus figures...

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Sponsored wine training by Nemzetközi Borakadémia

Sponsored wine training is to be launched by Nemzetközi Borakadémia Kft. in the autumn, as part of the National Wine Marketing Program. The government sponsored program is intended to provide...

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Alternatives

People have been drinking coffee for centuries. The espresso machine was invented in 1901. Many ingenious methods have been developed for making coffee by different cultures over the centuries. Here...

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Romania: booming hyper markets and brand loyalty

According to Nielsen findings, the primary consideration for the average Romanian consumer in choosing a store is ease of access. Finding everything in a single store ranks only third among...

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Trident Splash dobozos eper-lime; zöld menta; barack-málna

The strawberry-lime, peppermint and new peach berry flavours of Trident Splash will also be available in innovative boxes in the future....

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Bacardi switching to IP telephones

Bacardi-Martini Kft decided to introduce an IP-based telephone system in its offices last year. The new Cisco system is also supplemented by a wireless system. IP telephones use the same...

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Chinese weeks in Cora

Chinese weeks were held by Cora between 4-21. September. Apart form samplings for 150 promoted products, cultural programs were also organised....

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Pet food as supplement or snack

According to data from Euromonitor, the global market of pet food has been growing continuously since 2001. Global pet food sales totalled USD 45 billion in 2007. Growth is expected...

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Labelling in restaurants

Legislative work related to information for consumers will soon begin in the European Parliament. In the opinion of professional organisations, it would be practically unfeasible or extremely costly for restaurants...

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Bunches of grapes from Ostoros

The best quality volcanic soil is found 4 km from Eger, which guarantees quality not found elsewhere. This is where we make our elegant white and rosé wines using the...

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Discount strategies in fastidious England

According to a recent Nielsen survey, three out of four English consumers tare trying to economise on their food expenditure, whereas only 45 per cent were doing this a year...

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