News and articles
Software examining and making emotional connection to increase efficiency of ads
Date: 2009-04-07 03:57:00
More than 90 percent of purchases are based on emotional response, not rational thought – but how to analyze, thus influence customers' innermost responses to impulses?You want to be rationally...
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Youngsters buy Easter-candy, women over 40 buy Easter-ham
Date: 2009-04-07 03:52:00
Households kept by women over 40 prefer to buy smoked-ham, whereas the younger generation opts for seasonal Easter-candies in the first place – a survey by GfK Hungária ConsumerScan says....
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Too many restaurants in the USA?
Date: 2009-04-07 03:47:31
In less than 20 years, the number of restaurants and bars has seen a 49 percent increase, now many of these restaurants must close due to the crisis.Since 1990, the...
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National Starch integrated by Henkel successfully
Date: 2009-04-07 03:42:01
Henkel’s acquisition of the National Starch businesses in April 2008 has brought about a substantial increase of sales. After adjusting for foreign exchange, sales rose by 11.6 percent. Organic sales...
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Customers decide about the brand in-store
Date: 2009-04-07 03:33:58
Customers continue to make brand purchase decisions in the store, so capturing shoppers inside is of major major importance – a new report from Miller Zell says.More shoppers are making...
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Fall in milk consumption
Date: 2009-04-07 03:28:37
Milk consumption has fallen over the past 20-25 years in many countries, although Feed For Health says milk is healthy. In UK the fall overall has been about one third...
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Mobile bar for HoReCa events by Poplart
Date: 2009-04-07 03:17:33
JUSTINCASE mobile bar, rwarded by the „red dot: best of the best” design prize is available in Hungary from now on, delivered by Poplart. The portable bar-case by Poplart weighs...
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Borsod Brewery Plc. chose Publicis Consultants │ Budapest
Date: 2009-04-06 02:29:16
Borsod Brewery Plc. has chosen the PR agency Publicis Consultants │ Budapest within the compass of an invitational tender to perform external communication tasks. Borsod Brewery Plc. wishes to continue...
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Agriculural trade-show with top Hungarian food-products
Date: 2009-04-06 02:20:58
Agrarexpo of Szent György-day located in Pápa is one of the most significant, specifically agricultural trade-shows of the region, with a wide spectrum of high quality food-products. The event organized...
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Hungarian food-products available via online order
Date: 2009-04-06 02:13:38
Starting from late March, stores and dealers may order Hungarian food-products online, thanks to a new website started by Premium Gastro Ltd. and Premium Hungaricum Association. „Of course we still...
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External balance improvement under external pressure
Date: 2009-04-06 02:09:20
According to the forecast of GKI Economic Research Co. prepared in co-operation with Erste Bank, the global economic crisis pushed the Hungarian economy onto a new development path External...
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Opten: 1184 liquidation proceedings announced in March
Date: 2009-04-06 01:59:11
Though the number of liquidation orders in Hungary's property industry fell last month, March saw an even greater number of liquidation processes, Opten company information service has reported. Liquidation proceedings were...
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Egg-prices going through a moderate raise during the Easter-season
Date: 2009-04-06 01:51:50
Egg-prices in Hungary are facing a moderate, less than 10 percent increase during the Easter-season, due to the decrease of effective demand. This Easter, egg-prices are going through a rather...
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Customers are fed up with low quality Easter-bunnies
Date: 2009-04-06 01:43:28
Last spring, over 967 tons of seasonal Easter-candies were sold, and most of these chocolate-bunnies had been made of high-quality, at least 35% percent cocoa-content. „In the past few years,...
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Experts want soft-drink producers to use less sugar
Date: 2009-04-06 01:34:55
What you drink may be more important than what you eat, according to researchers at the Johns Hopkins Bloomberg School of Public Health. Researchers believe that soft drink producers should...
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The first five-star hotel of the Istrian peninsula has opened
Date: 2009-04-06 01:21:54
The number of luxury hotels in Croatia have increased significantly in the past few months, Croatian tourism puts the main emphasis on five-star hotels at the moment. Tourism has always...
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Nestle benefiting from recession
Date: 2009-04-06 01:14:45
While the world's top food groups battle a slowdown this year, Nestle SA has the credentials to exploit the recession. In spite of the crisis, Nestle seem to have closed...
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Fastest growing foods
Date: 2009-04-05 08:00:00
Table. Products achieving the biggest growth in the February 2008-February 2009 period. (percentage)...
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Shiny teeth – preferably with promoted products
Date: 2009-04-05 08:00:00
Experts believe that mouth hygiene is still behind Western standards in Hungary, which means there is still room for development. Brand loyalty is low in the mouth care market, with...
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Back on top again
Date: 2009-04-05 08:00:00
János Cseh, a well known reform chef has left Gundel after a few months. – We had agreed that renewal was needed, but in my opinion, renewal cannot be partial....
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Recession in butchers’ shops
Date: 2009-04-05 08:00:00
Trends in the world market of meat and poultry are monitored by the Agricultural Business Research Institute (AKI). Data from the market price information system (PÁIR) of KSH and AKI...
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Synergon Retail Systems Kft. becoming “Hungarian company off to the most dynamic start”
Date: 2009-04-05 08:00:00
Romulus Steinbinder, managing director of Synergon Retail Systems Kft. received the “Hungarian company off to the most dynamic start” certificate from Up Club Hungary on behalf of the company on...
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Tesco, CBA and Coop leading, with Spar and Lidl catching up
Date: 2009-04-05 08:00:00
Tesco, CBA and Coop lead the top list of retail companies generating the highest revenues in 2008. Tesco generated revenues of HUF 602 billion, while revenues of Héliker, the last...
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A shiny and healthy smile from children with Gabi
Date: 2009-04-05 08:00:00
The Gabi brand includes two toothpaste products, Tejfogkrém and Málnás tejfogkrém for children. Communication this year focuses on the 40 anniversary of the brand. Sales of toothpaste are highly concentrated,...
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Change of course
Date: 2009-04-05 08:00:00
Zsolt Litauszki (33) is regarded as one of the most promising young talents among Hungarian chefs, although he had spent most of his active years working in Austria. These years...
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Expectations reaching lowest point ever
Date: 2009-04-05 08:00:00
The conjuncture index of GKI has been falling for the fifth consecutive month. According to a survey conducted by GKI Gazdaságkutató Zrt., the deterioration in business expectations speeded up in...
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Top Multipack packaging for Heineken Hungária Zrt. products
Date: 2009-04-05 08:00:00
Following Kaiser and Zlaty Bazant, Top Multipack packaging has been introduced for Soproni, Soproni 1895 and Gösser beers as well and it will also be applied to the Heineken and...
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