News and articles

Schoolbags from SIÓ-ECKES

As the result of the Thank you, SIÓ! Schoolbag Program, in August new schoolbags arrive at 126 primary schools for 1,200 pupils. – Our task was difficult, since almost 200...

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Tesco’s own radio station launched in their stores

Using Mood Media’s concept Tesco launched its new, private satellite radio station in Hungarian stores. The new radio offers Tesco the chance to broadcast music, its own messages and advertisements....

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Deli counter meat product sales are revitalising

Despite lobbying by the Hungarian Meat Industry Federation, meat products were not included on the list of products with a reduced VAT. Although the 5 percent increase is not catastrophic...

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The best gastroblogs

Nearly 500 entries of which 85 qualified – these are the most important data concerning hvg.hu’s Goldenblog 2009 in the gastroblog category. From the blogs of enthusiastic and talented amateurs...

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The practical and the special

Distributors of professional parasols are now not only protecting customers from sunshine and rain: some are equipped with infrared heaters. An open fire is quite a surprising way of heating...

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Main prize: Nagykáta, Korpusz CBA, Korpusz Taberna Kft.

This 600 m² store is the biggest and newest of 5 CBA shops nearby. At the moment István Török supervises the work of 18 employees and 4 apprentices. Despite the...

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Trade magazin special award: Profi Birthday prize game – „That was professional, Klárika!”

Top promotions are accompanied by several prize games each year in the Profi discount chain. The Birthday campaign in September 2008 was special, as it was supported by the Balázs-Korda...

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Award winning STI-displays

STI’s two display solutions won the POPAI prize in Poland. Scrabble won in the ”everyday use” category with an island type solution, while the Lübbe suitcase finished first in the...

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Sara Lee’s new managing director

As of 1 August 2009, Carolina Schulten replaces president-CEO Dr. Tibor Seres in the managing director’s seat of Sara Lee’s Hungarian coffee and tea division. Carolina Schulten has worked for...

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Less sausage and salami sold in the first four months

Gfk Hungária’s data indicate that Hungarian households purchased less sausage and salami than a year ago. In the first four months of 2009 sausage sales went down by 7 percent,...

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In brief

MGE organises its Tradition and Evolution chef competition for the third time. First preliminaries are held in November 2009. • Mesterpálinkák store launches Palinka Friday: as of July, they sell...

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Black coffee becoming more colourful

Expanding product range, a growing number of brands, coffee types ”beyond espresso” gaining ground and more knowledgeable consumers – coffee distributors say they hardly feel the recession! In the past...

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SIÓ Prémium PET

The well-known, succulent juices and nectars in the SIÓ Prémium product line are now available in aseptic PET bottles....

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Brand value measured

Just like in nearly 90 other countries, from this year Superbrand’s market research partner in Hungary is Nielsen. Judit Tóth Szalókyné informs us about this cooperation and brand values. –...

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Vanish helps with money and clothes

Vanish’s producer Reckitt Benkiser offered HUF 10 to the Hungarian Maltese Charity Service after each Vanish product sold in July. Collecting clothes all around the country is also part of...

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New products from Szentkirályi in the summer

From the second part of June Szentkirályi’s flavoured mineral waters re-appear in a mild sparkling format, with a new flavour (grapefruit-lime) added. Their calorie and fruit sugar content are significantly...

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High quality sells better

Nielsen Retail Index reveals that lemon juice retail sales grew by 13 percent in terms of value in June 2008-May 2009, compared to the previous period a year before. The...

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Solutions at the time of recession

Recently we have written about how celebrated British and American chefs drastically reduced the prices of their famous dishes and services at the time of economic crisis. The same process...

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Singatoba

Every September Nespresso introduces a special product that is only available for a few weeks. This year they treat coffee lovers with Singatoba from Sumatra. The Arabica Blue Batak beans...

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Tchibo Espresso Sizilianer Art, Tchibo Espresso Mailänder Art

Whole bean coffee for the lovers of special espressos and unique coffees....

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Superbrands makes you more attractive

Superbrands, present in Hungary for 6 years, is the only system that awards brand value in our country. It is the world’s biggest program of this kind that covers 82...

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New player on the energy drink market

A ”seductive” brand arrived at Hungary: the Playboy energy drink. It has been adapted to European taste and real ginseng, guarana, damiana and shizandra are among its ingredients, informs the...

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”Find your future business partners!”

– 45 Hungarian companies will present their products in Cologne on 10-14 October and 160,000 businesspersons are expected from all over the world – says Márta Kakuk, the Hungarian representative...

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Lemon juices are in top condition

Trying to eat healthier opened the way for a more creative usage of lemon juices. Another significant step forward has been taken in packaging. New designer bottles gradually replace the...

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Franchise news

Gold chains In July, American trade magazine Restaurant & Institutions published its list of the world’s 400 restaurant chains (both fast food and traditional) with the biggest turnover. The first...

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Price increase lowest in the food industry

In comparison with the previous month, domestic industrial sales prices increased by 0.9 percent in June; compared with June 2008 they grew by 2.1 percent. KSH’s report reveals that in...

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SOLE Flört joghurt és puding multipack 4×150 g

Pudding, fruit and layered yoghurts in the Sole Flört product line are now available in multipacks....

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ProWein trade fair in Düsseldorf

Europe's largest wine and distilled spirits trade fair is the ProWein in Düsseldorf. Next year more than twenty Hungarian companies are expected to exhibit similarly to this year's event. In...

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The price of milk does not reduced

Despite the fact, that from 1st July the milk and milk products’ reduced VAT will be 18 percent, the prices did not reduced, rather further increased by 1 percent, compared...

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The last Plus shop had been rebuilt to Spar

The Plus brand has disappeared. The former Plus supermarkets became to Spar – a new corporate identity, extended range, high quality trade are waiting for the customers. The Spar Hungary...

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