News and articles
Freshpack Görög, Freshpack, Cézár, Freshpack Chef
Date: 2008-09-05 08:00:00
Complete, instant salad dish. The advantage of the separately packaged ingredients is that it can be prepared according to individual taste and this helps in retaining freshness....
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New generation advertising messages on TV2
Date: 2008-09-05 08:00:00
The recently established TV2 Brand Care group and the spot types developed by them were the topics of a roundtable discussion held in June. In recent years, TV2 has been...
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Kinder pirate ship coming
Date: 2008-09-05 08:00:00
The Kinder brand has real adventure waiting for children. The Kinder Surprise Pirate Ship is under construction. The ship will offer a wide range of entertainment for 3-10 ten year...
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New statutes for the association of canned maize manufacturers
Date: 2008-09-05 08:00:00
A new statutes was accepted by the Association of European Canned Maize Manufacturers at its general assembly held in Budapest on 18. June. The mandate of the chairman has been...
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Price wave reaching meat products
Date: 2008-09-05 08:00:00
While prices are rising, demand is shrinking in the market of meat products. There are differences between categories in the extent of recession, in the market share of private labels...
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Mouth care brands focusing on special needs
Date: 2008-09-05 08:00:00
The weakness of Hungarian mouth care culture is well illustrated by the single toothbrush used by consumers per year. In countries with an insurance-based healthcare system, the insurance company only...
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Fashion front
Date: 2008-09-05 08:00:00
Leading fashion brands are fighting on a special battleground in Milan: the catering business. All the leading fashion brands have opened bars and restaurants under their own names in the...
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Willingness to purchase at its lowest
Date: 2008-09-05 08:00:00
The complex Consumer Confidence Index and Consumer Expectations Index of GfK Hungária show improvement, but consumer willingness to purchase has been reduced in the second quarter of the year....
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Kinder Kalózhajó
Date: 2008-09-05 08:00:00
The special POS tool is a pirate ship which not only introduces the new figures to be found in Kinder Meglepetés to kids, but also encourages them to play....
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ECR Europe: when we make customers happy
Date: 2008-09-05 08:00:00
„We have achieved a revolutionary breakthrough in co-operation between manufacturers and retailers. Instead of focusing on confrontation, we have begun to work together”- said Peter Braback-Lemathe, co-chairman of ECR Europe,...
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Moderate optimism on board the OKSZ Klubhajó
Date: 2008-09-05 08:00:00
According to Péter Feiner, chairman of the National Retail Association, the best we can hope for this year is that the decline of retail trade will stop. The Association is...
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New coffee machine by NESPRESSO
Date: 2008-09-05 08:00:00
NESPRESSO is to introduce its new Lattissima coffee machine in Hungary soon. The new model will allow coffee fans to prepare an espresso, a lungo, a cappuccino, or a latte...
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Consumer confidence in domestic meat unbroken
Date: 2008-09-05 08:00:00
According to data from the GfK Hungária ConsumerScan the sliced cold meat consumption of Hungarian households was up by almost ten per cent in the first four months of 2008,...
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Prices and quality both important to mothers
Date: 2008-09-05 08:00:00
Some products, like for example diapers, are essential in baby care. According to Ildikó Kardos brand manager of Libero, the history of disposable diapers goes back to the 1950’s. While...
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The essence of Slow Food
Date: 2008-09-05 08:00:00
Though we have heard a lot about Slow Food in recent years, probably no-one has yet explained to us what this term stands for. The basic principles: 1. Eating is...
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Milk without cream
Date: 2008-09-05 08:00:00
GfK Hungária has launched a series of studies with Agrár Európa Kft. Part one deals with the condition of the dairy sector on almost 100 pages. It was presented at...
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Baileys Original, Baileys Karamell, Baileys Mint/Baileys
Date: 2008-09-05 08:00:00
New design, more attractive appearance, and more elegance to enhance the gift funcion....
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ECR=mozgalom a közös érdekekért
Date: 2008-09-05 08:00:00
Az ECR (=Efficient Consumer Responce, hatékony reagálás a fogyasztóra) az FMCG-szektor vállalatainak közös testülete. Célja, hogy fórumot adjon az FMCG-piac szereplői számára a minél szorosabb együttműködésre, azzal a céllal, hogy...
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Storm clouds
Date: 2008-09-05 08:00:00
Though the sun is shining outside, I see storm clouds coming when I look at the condition of the Hungarian food industry, especially the meat sector. The sector is under...
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New plant in Szabadegyháza
Date: 2008-09-05 08:00:00
The largest maize processing plant in Europe was opened on 11. July in Szabadegyháza. In addition to food, a substantial quantity of bio-ethanol is also produced in the plant. Hungrana...
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Successful cooperation between TESCO and Salva
Date: 2008-09-05 08:00:00
„Az Év Támogatottja” is a TESCO program for helping handicapped people. Last year, the apprenticeship project developed by Salva Vita Foundation for helping young, mentally handicapped people received support from...
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With PICK to Beijing
Date: 2008-09-05 08:00:00
The main prize of the PICK Snack prize game held by PICK Szeged Zrt in July was handed over in the beginning of August. Mariann Fekete from Sopron has won...
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Active brands, loyal ladies
Date: 2008-09-05 08:00:00
Women’s hygiene products have produced spectacular growth in recent years. As a result of the efforts invested into education and communication by manufacturers and retailers, this subject is no longer...
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Golden chains
Date: 2008-09-05 08:00:00
According to the list of the 400 leading restaurant chains published by Restaurant & Institutions in 2008, McDonald’s is still number one with revenues of USD 63.6 billion, 31,377 units...
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Menacing shadows
Date: 2008-09-05 08:00:00
According to a study prepared by experts of Kopint-Tárki Konjunktúrakutató Intézet Zrt. and AgrárEurópa Tanácsadó Kft about the current position of Hungarian agriculture and its future prospects, food prices are...
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Cote d’Or citromos-gyömbéres étcsokoládé 150 g, Cote d’Or fügés-mandulás tejcsokoládé 150 g
Date: 2008-09-05 08:00:00
Cote d’Or black chocolate with lemon and ginger and milk chocolate with fig and almond are irresistible new additions to the brand assortment....
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Triple exhibition in Düsseldorf, with Hungarian companies
Date: 2008-09-05 08:00:00
Traceability and wellness are the current trends among fresh product, as illustrated by the traditional Düsselforf exhibition of meat products, dairy products and frozen products. Most Hungarian exhibitors will come...
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Holes and knives
Date: 2008-09-05 08:00:00
Following the example of water melon producers, milk producing farmers also plan to hold demonstrations against retail chains. Furthermore, farmers from the animal husbandry sector are also expected to take...
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Third Tchibo store opening
Date: 2008-09-05 08:00:00
The third Tchibo coffee store was opened in MOM Park, on 17. July. Tchibo’s intention with promoting coffee culture in Hungary is to combine a modern lifestyle with the traditions...
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Business Superbrands award for GfK
Date: 2008-09-05 08:00:00
GfK Hungária received the first Business Superbrands Award in 2008 for representing excellence, quality and reliability in the b2b market. In the future, brands enjoying an excellent reputation in their...
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