News and articles

Water melon cheap and early

Trends in the world market of meat and poultry are monitored by Agricultural Business Research Institute (AKI). Data from the price and market information system of KSH and AKI can...

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Aspects of convenience

As life is short, the quick solutions offered by convenience products represent added value. I had some questions for Zoltán Fekete, Category Operations Ma nager of Unilever about their convenience...

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Cherry Queen Marcipán

Sour cherry bon-bon made with marzipan, the latest favourite for gourmands has arrived....

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Häagen-Dazs in Hungary as well

The legendary Häagen-Dazs ice cream is now available in Hungary as well. It is sold in 10 flavours by retailers, while the full 24 flavour range is available in the...

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First multi-sensory project in Europe

Leroy Merlin has been the first store chain in Europe to use all elements of sensory marketing in a combined way. Mood Media has been contracted to provide music, visual...

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Innovation in wine

When the consumers of wine change, wine itself needs to change. But is wine changing, or is the product changing? Wine is not a product before it is packaged and...

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Green line by Bip

EVM has launched the Bip Green Line product line, which is the first chemical product developed in Hungary with environmental considerations treated as a priority. Owing to their special formula,...

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János Kiss in favour of unity

Bringing an end to disunity has been one of the objectives motivating János Kiss in accepting the position of chairman of the examination committee of Educatio CulinArtist Chef Academy established...

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Deficit lower than planned

According to a forecast by GKI Gazdaságkutató Zrt and Erste Bank, both the internal and external balance of payments are expected to show significant improvement this year. Real incomes are...

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Separate Reál company for beverages

A separate company has been established by Reál Hungária Élelmiszer Kft for the nation-wide distribution of beverages. Reál Hungária Drink Kft has been formed as result of the eight largest...

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tibi Prémium

For people who like specialities,Tibi chocolate is now available in three new flavours....

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New marketing officer for SIÓ

Krisztina Gurály joined the marketing and sales team of SIÓ-ECKES Kft on 14. July. As trade marketing manager, she will be responsible for partner specific activities, POS activities and materials,...

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Promo using PDA

PDA-s have been issued for the sales team of Promo Power Trade Marketing Ügynökség. The software has been developed with regard to the special needs of their clients. The 20...

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History of BiB packaging

Bag in box packaging was patented and first used by Thomas William Carlyon Angove from South Australia. It was intended to replace large (2-5 litre) glass bottles. The original patent...

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The well known Clorox

brand represent quality in the eyes of consumers. Product debvelopment is driven by market trends and feedback from consumers. It is very important for us to keep the confidence and...

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Franchise news

Expanding by slices Il Treno has begun building a franchise chain. At present, they have almost a dozen units in the Budapest region. Il Treno Expressz is a segment of...

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Food industry catching up

Domestic industrial prices were up by 0.3 per cent in May, compared to April and by 11.7 per cent compared to May 2007. Export prices were down by 2.2 per...

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Cooperatives keeping pace with modern commerce

At present, fifty production and sales cooperatives are active in Hungary. Merchandise is supplied by their members (primarily fruits and vegetables) and delivered without the participation of intermediaries.Mórakert – this...

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Clorox Color folteltávolító folyadék

The new chlorine free Clorox Color stain remover liquid can be used safely for all washable coloured textiles, even for silk and wool....

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More applicants for GFP funds

The Operative Program for the Development of the Economy (GFP) has become very popular. HUF 77 billion out of a total of HUF 329 billion has been made available for...

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Henkel for efficient use of water

Henkel is an official sponsor of the World Exhibition to be held in Zaragoza, which will focus on the topic of “Water and Sustainable Growth”. Henkel’s intention is to reduce...

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History of packaging

The simplest solution for storing wine in ancient times was to use animal hide, like the Roman legions have used, where soldiers were not allowed to drink water, when serving...

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Innovation changing cleaning habits

Spring and autumn are the main seasons for detergents and other cleaning products. SC Johnson, Unilever and Vileda all have new products waiting to be launched in the autumn. Housewives...

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A new life around fifty

Sándor Juhász had spent 27 years in the kitchen of Margitszigeti Nagyszálló. He decided to find a new job last year. – There are many things I have to thank...

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Recession slowing down

The total volume of retail trade was down by 1.5 per cent in April, compared to April 2007. Retail sales totalled more than HUF 508 billion in April. The turnover...

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Packaging in three steps – part 3: illustrating flavour

Many types of illustrations exist in many styles and with many different purposes. Illustrating flavour is a relatively new development. This modern method is barely 50 years old. Even at...

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Chio Sombreros Nacho sajtos és Mexikói chilis

Not only the flavour, but the ingredients of Chio Sombreros are also brand new, as it is made from maize instead of potato....

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New faces in the management of Bat

László Hunyady (34) was appointed brand marketing director of BAT Hungary, which is a new position within the company. He is going to be responsible for brand strategy in the...

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Great Leap sponsored byUnilever

Hungary has joined the Great Leap movement organised by the WWF and sponsored by Unilever. It is intended to call attention to the importance of clean water....

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Question:

How important do you think the issue of food labelling is to Hungarian consumers in comparison with citizens of other EU countries? In your opinion, how important and useful are...

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