News and articles

Bio products everywhere from specialised stores to multinationals

Biopont Kft established 11 years ago is the market leader in the Hungarian market of bio food, with more than 300 products in 20 product lines. Their brands are: Biopont,...

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Presidential coffee

There is no doubt that the owners of the Krispy Kreme café chain in the UK had supported Obama, because they served free coffee with his portrait sprinkled on it...

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New orders for processing sector down by a quarter

Industrial production was down by 12 percent in November 2008, compared to November 2007. Production in the first 11 months of 2008 was up by 0.4 percent compared to the...

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Axe Hot Fever tusfürdő és aeroszol

With an extract of Brazilian hot mud and red dragon fruit, it is a refreshment to help you in getting ready to party....

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Award for Kométa

Kométa 99 Zrt. received the „Il Ponte“ award from MOKK (Hungarian-Italian Chamber of Commerce) last December, for acting as a bridge in Hungarian-Italian commercial relations....

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11 members for Reál Hungária Drink

Two new members joined Reál Hungária Drink Kft. in February. With Bora Kft. and Piramis Kft., new counties are now covered by the distribution network of Reál Hungária Drink, which...

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Eight out of ten households buying carbonated soft drinks

The market share of carbonated soft drinks remained stable in the market of cold beverages last year. According to data from GfK Hungária ConsumerScan, sales of light products were down...

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Premium quality organic products by Neuner’s – Tea cures have become an inseparable part of wellness

Organically produced premium quality teas exist, but what makes a product special? Neuner’s products not only give us the answer but also show us a market gap unnoticed so far...

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„Espresso dating guide”

Yahoo! has joined forces with Starbucks to play Cupid. Their Espresso Dating Guide web site helps in turning on line dates into real ones in cafés. According to an American...

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Modest year for hotels

Though the number of guests buying commercial accommodation services was up by 1-2 percent in 2008, they spent fewer nights there, compared to 2007. The revenues generated by accommodation services...

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Baileys Eredeti krémlikőr kávés ízesítéssel

In this product, the exceptionally popular coffee flavour is combined with the well known creamy smoothness of Baileys. The aroma of perked coffee and the silkiness of cream liqueur create...

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Two new Milli Mia XXL products

Two new products were added to the Milli Mia Krémtúró XXL product line in January: a vanilla-raisin and biscuit flavoured one. XXL products account for 10 percent of total sales,...

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New support from Henkel for kids’ health

Henkel Magyarország Kft. has given Bókay János Gyermekalapítvány a donation of HUF 1.3 million to purchase diagnostic equipment for preventing cot death. The equipment is to be used by the...

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Dietary supplements mainly from drugstores

The market of vitamins and dietary supplements has been growing dynamically, according to Nielsen data. Double digit growth took place in 2008, with total sales exceeding HUF 4 billion. Sales...

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Healthy products in cheerful packaging

POS advertisements of food intended for children is targeted at their parents. Packaging is colourful and cheerful, complete with precise information because parents generally read such labels. – Our basic...

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Fahrenheit 479°

It’s an outrageous idea: popcorn in fine dining restaurants. However, popcorn has already been served in such places by Thomas Keller (owner and chef of Frech Laundry and Per Se)....

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Discounts challenging big hyper markets

The discount channel has been expanding successfully in France as well, while the market share of bigger than 6,500 square meter hyper markets has been shrinking. Five out of the...

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Winterfresh Limited Edition

Winterfresh Limited Edition is the latest innovation by Winterfresh®, which results in seducing and fresh breath even during the night shift, owing to its Strong Mint flavouring!...

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UHT milk campaign with Tesco

Tetra Pak held a promotional campaign for UHT milk in the 30 biggest Tesco stores last December, to inform people that UHT milk contains no preservatives....

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This year’s Superbrands launched

The Superbrands program has been launched for the fifth time this year, while this is also the second year for the Business Superbrands program. The Superbrands program originated in the...

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Dietary supplements demanding a place in retail

As a result of increased stress in our lives and our increasingly polluted environment, dietary supplements are becoming more important for consumers than ever before. – Nowadays, what we read...

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The power of personal communication

Owing to the confidential and personal nature of its products, HIPP focuses on direct marketing and targeted printed media. Flexico, a distributor of diapers follows a similar policy. Personal contact...

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Vegawatt

The size of the apparatus manufactured by a company named Owl Power Company under the name “Vegawatt” is equal to that of a large wardrobe and is intended to filter...

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Worse Coface ratings for China and Russia

For the first time in its history, Coface is advising investors to be cautious all over the world. China and Russia have also been placed on the negative monitoring list....

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Kinder Pinguí, Kinder Hűtött Finomságok

As many prizes, as many reasons to unwrap them! The packaging of every Kinder Hűtött Finomság has value, as it can be exchanged for gifts. Agency: Monday Consulting Kft./Well Reklámügynökség...

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Agricultural “triple” in Hungexpo exhibition centre

The Agro+Mashexpo, Vineyard and Winery and Hungarian Garden exhibitions held between 28-31. January broke records both in terms of attendance by foreign exhibitors and size, with a total of 260...

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News

Metro expanding its PL assortment. At present, 800 PL products are stocked by the Cash&Carry chain under 24 labels, which account for 7 percent of total sales. Metro intends to...

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Vitamins from pharmacists and agents

According to a survey conducted by GfK LHS Healthcare and data from Consumer Tracking, consumers still regard vitamins as an important means of maintaining health, though sales have dropped in...

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Discrete design, accurate information

There are 3.3 million people in the 50 + age group in Hungary. A growing number of companies have special offers for this group. Charlotte Cosmetic Magyarország Kft. offers many...

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Another straw …

Gluttonous Thursday has proven that Hungarians will fill restaurants when they are offered a favourable price. Pricing should be considered carefully, as restaurant prices might be too high at present....

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