Best practices for self-regulation: the recent results of the beer industry

By: trademagazin Date: 2010. 06. 17. 00:02

A report entitled “Beer advertising with responsible self-regulation ” was issued by the Brewers Association Europe (BoE), which summarizes the European brewing industry self-regulatory practices.

The Brewers Association Europe (BoE) in 2007 made a promise to the European Union’s Alcohol and Health Forum, that the brewers will ensure the social responsibility issues by using self-regulations and review and optimize the communication of commercial practices. The study proves that the industry has kept its promise and has implemented a good practices that can be adaptable for other industries as well.

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