News and articles
Going forward, even during a recession
Date: 2009-09-27 08:00:00
Present Store based its strategy on constant development and expansion, therefore they managed to grow despite the economic crisis and a stagnating business and promotional gift market. According to Ferenc...
Read more
The Wandering Magyar
Date: 2009-09-27 08:00:00
The food basket known by the name of Hungaricum is one of the most straightforward advertising messages: sausage, onion and a pitcher accompany Hungarian flavours. However, in an age of...
Read more
SuperShop programme in every SPAR store
Date: 2009-09-27 08:00:00
From 3 September 2009, SPAR Magyarország introduces the SuperShop programme in every SPAR and INTERSPAR store in Hungary. Now 1.5 million SuperShop card owners can use their cards at more...
Read more
Most popular segments became more expensive by 7-11 percent in one year
Date: 2009-09-27 08:00:00
According to Nielsen, retail sales of coffee was up by 5 percent in value, surpassing an annual HUF 50 billion in August 2008-July 2009, compared to the same period in...
Read more
Cosmetics market prepares for Christmas
Date: 2009-09-27 08:00:00
In value, the market holds its position. In personal body care, shower gels and deodorants are the two biggest sub-categories where special products, innovations and promotions push category sales forward....
Read more
Decreasing production, subdued prices
Date: 2009-09-27 08:00:00
The Agricultural Economics Research Institute (AKI) continuously monitors and publishes world trends in poultry and fruit/vegetable products. Their last report reveals that shrinking consumption directly affects the processing industry and...
Read more
Zewa Zoo Box – dobozos papír zsebkendő
Date: 2009-09-27 08:00:00
Zewa Zoo Box is paper handkerchief in a unique, 3D box with animal figures....
Read more
Successful promotion by 60-year old Tchibo
Date: 2009-09-27 08:00:00
Gyöngyi Kovács from Csokonyavisonta was the happy winner of a Volkswagen Golf 6, the main prize of the competition celebrating Tchibo’s 60th birthday. Andrzej Jackiewicz, Tchibo Budapest Kft.’s managing director...
Read more
New director at P.O.P-Rafinanz’s BTL division
Date: 2009-09-27 08:00:00
Edit Szabó was appointed the new director of P.O.P-Rafinanz’s BTL division. The promotion and sales support agency continues to expand its BTL activity. Edit Szabó started at Deutsche Messe Ag...
Read more
Modern and exclusive messages from coffee brands
Date: 2009-09-27 08:00:00
Private labels are attacking on the coffee market too, but they are successful mainly in the instant segment where functionality prevails over the formality of drinking a good ground-roasted espresso....
Read more
Mothers mobilised via the Internet
Date: 2009-09-27 08:00:00
Despite the recession, the baby category is solid in terms of both value and volume, since major indicators hardly changed compared to previous years. Creams, wet wipes and private labels...
Read more
We adore rice
Date: 2009-09-27 08:00:00
Risotteria, where their special technolgy enables them to serve risotto from a selection of 42, within five minutes of getting the order. Rice to Riches is another restaurant in New...
Read more
Dwindling pessimism
Date: 2009-09-27 08:00:00
According to predictions by GKI, made in cooperation with Erste Bank, the Hungarian economy’s performance probably reached its nadir this summer. External balance is radically improving, while internal balance meets...
Read more
Knorr Instant Sajtos gombakrémleves, Knorr Instant Alpesi sajtkrémleves
Date: 2009-09-27 08:00:00
New instant soups from Knorr: Mushroom cream soup with cheese, Alpine cheese cream soup....
Read more
Prune enters Activia’s flavour scale
Date: 2009-09-27 08:00:00
The Danone Activia yoghurt line came out with a new, prune flavoured yoghurt. It is delicious and rich in potassium, iron and magnesium. Its Bifidus ActiRegularis-® content contributes to the...
Read more
SPAR has won an award again
Date: 2009-09-27 08:00:00
SPAR has won the Convenience Retailer of the Year 2009 competition sponsored by NACS, the ceremony was held on 15th September 2009 in London. The success of SPAR with the...
Read more
Coffee accessories going natural
Date: 2009-09-27 08:00:00
According to Rita Habuda-Salyámosy, the managing director of Maresi Foodboker Kft., coffee whiteners are only used by a part of coffee drinkers. The share of discounts and private labels rose...
Read more
Consumers look for more economical sources of energy
Date: 2009-09-27 08:00:00
A modest restructuring is taking place on the battery market, alkaline and Zinc coal batteries play the leading roles. Private labels’ expansion and novelties push the category forward. We find...
Read more
Supermarkets recuperate in the first six months
Date: 2009-09-27 08:00:00
A report by GfK Hungária on retail in Hungary in the first half of the year reveals that households bought significantly less in volume. The supermarket channel expanded healthily, it...
Read more
Globus Bajor hagymás ketchup
Date: 2009-09-27 08:00:00
The traditional, excellent taste of Globus ketchup blended with the piquant flavour of chives....
Read more
New formulas in Henkel’s detergents
Date: 2009-09-27 08:00:00
Reluctant stains are usually removed at 60°C, but Persil Cold Active removes them already at 30°C – informs the press release by Henkel Magyarország Kft. Household can save money and...
Read more
Raiker joins Reál Hungária Drink
Date: 2009-09-27 08:00:00
Raiker Kft., one of the biggest beverage wholesale companies in central Hungary and Budapest joined Reál Hungária Drink Kft. in September. By this, the latter’s turnover exceeds HUF 60 billion....
Read more
Sales growth of instant 3in1 coffees drawn to a halt
Date: 2009-09-27 08:00:00
Despite that most Hungarian consumers buy ground roasted coffee, the segment continues to show a negative trend. According to data by GfK’s ConsumerScan, ground roasted coffee sales were down by...
Read more
Gábor Buday on the renewal of Gundel
Date: 2009-09-27 08:00:00
Danubius Hotels Nyrt. bought the remaining one third of Gundel Kft.’s ownership share from LL Partners, L.P. Both the management of Gundel Kft. and the restaurant remain unchanged. According to...
Read more
Smoked cocktail
Date: 2009-09-27 08:00:00
It is a rather original idea that already conquered a few big cities in the United States: bartenders add a smoke flavour to cocktails. The easiest way to do it...
Read more
Hungarians economise differently than the rest of the world
Date: 2009-09-27 08:00:00
While in the United States and Europe consumers try hard to save money by looking for cheaper products, Hungarians buy less of the same daily consumer goods, according to a...
Read more
Exkluzív Twinings teaszett díszcsomagolásban
Date: 2009-09-27 08:00:00
Exclusive Twinings tea set in gift packaging...
Read more
Customers are looking for actions and visiting shops rarely
Date: 2009-09-25 00:04:01
According to Nielsen market research company; consumers are visiting shops rarely; more and more people are looking for cheaper goods and discount shopping opportunities. The growth of the popularity of...
Read more