News and articles
Russ Chapman was right
Date: 2007-01-31 08:00:00
Since sales organisation change constantly, the task is to achieve and maintain a “dynamic balance” where we adopt to market conditions, but also meet internal, corporate expectations. Sales activities should...
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Europe and wine
Date: 2007-01-31 08:00:00
Major changes are coming in EU regulations for the wine market. A surplus of wine has accumulated in the EU and exports are growing more slowly than imports. The reforms...
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4 in1 voucher from Sodexho Pass
Date: 2007-01-31 08:00:00
Sodexho Pass Hungária Kft. has appeared with a universal gift voucher in the market. Vouchers issued up till now could be used in four areas: electronics and home equipment, books...
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We recommend our self
Date: 2007-01-31 08:00:00
We recommend the Trade Marketing Club for trade marketing, marketing and sales professionals primarily. We hold a club meeting each quarter of the year, where lectures are held and experiences...
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Tea leaves in filters from Sara Lee
Date: 2007-01-31 08:00:00
As a result of a HUF 800 million investment Sara Lee is starting the year with new, Fuso packaging machines which use ultra-sonic fusion to seal the pyramid-shaped Pickwick Leafs...
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Strategy based on three pillars
Date: 2007-01-31 08:00:00
Nation-wide presence, 22 stores, expanding logistic capacity, and extraordinary attention for customers – these are all elements of the market strategy of Interfruct Kft. The HoReCa strategy of Interfruct is...
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Bonbonetti
Date: 2007-01-31 08:00:00
Product innovations by Bonbonetti are Queen Konyakmeggy and Bonbonetti Moments, a dessert with peanut cream in seasonal packaging for Easter: plastic eggs....
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Lánchíd Klub open meeting again
Date: 2007-01-31 08:00:00
The ACNielsen gave a review of the most important product categories on the Lanchid Club open meeting. Growth was recorded for three-quarters of the 86 categories, mainly as a result...
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New warehouse for Lekkerland
Date: 2007-01-31 08:00:00
Lekkerland Hungary has moved into its new, 7700 sqm, modern warehouse built in Harbourpark Budapest. New contracts signed with OMV, Lukoil and Jet Conoco made this relocation necessary. The Hungarian...
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Joint action against counterfeit of branded products
Date: 2007-01-31 08:00:00
The Hungarian Brands Association and the National HQ of the Customs Office have signed an agreement about co-operation in the fight against illegal business activities, such as counterfeit of branded...
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Tablets subject to strict scrutiny
Date: 2007-01-31 08:00:00
A ministerial decree was published at the end of last year about trading of medicine outside pharmacies with the names of medicines which can be sold this way. A decree...
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Everything for guests, but for more, unfortunately
Date: 2007-01-31 08:00:00
Restrictive measures are felt by the gastro segment, but restaurants have refrained from increasing their prices so far. This, however, will not remain so forever. The increase of the VAT...
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Bonbonetti
Date: 2007-01-31 08:00:00
A new product from Bonbonetti is tibi KID milk cream dessert in 103 g size. Smooth, silky milk chocolate balls filled with milk cream in cheerful packages or as single...
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Everything about the agricultural policy of the EU
Date: 2007-01-31 08:00:00
For the first time in the history of the exhibition, the EU was present at a collective stand. Information about the agricultural policy of the EU was provided by the...
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Wincanton web site with case studies
Date: 2007-01-31 08:00:00
In addition to comprehensive information, a number of case studies are also available at the new, dynamic, Hungarian web site of Wincanton. These serve to illustrate the applications for the...
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Conference about ideas and experience
Date: 2007-01-31 08:00:00
Competition getting ever tougher in all categories, growth opportunities becoming more scarce and radical cost reductions call for new ideas every day to bring tangible results at minimal costs. Trade...
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Stores still waiting
Date: 2007-01-31 08:00:00
Sales of OTC medicines outside pharmacies are not expected to exceed HUF 12-13 billion, which is a tiny fraction of the HUF 500 billion total sales in the retail trade...
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Higher customer requirements
Date: 2007-01-31 08:00:00
Though quality, price and assortment are still the most important customer considerations in Hungary, the possibility of using debit cards for payment became significantly more important for customers in 2006,...
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IFE and Foodapest to fuse
Date: 2007-01-31 08:00:00
According to an agreement signed by Montgomery International and HUNGEXPO Zrt., the two well known trade exhibitions will fuse into a single event under the name IFE FOODAPEST. This will...
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Everything about palinka
Date: 2007-01-31 08:00:00
The renovated museum and shop of Zwack Unicum Nyrt. in Kecskemét was opened half a year ago. Visitors can find out everything there is to know about the past and...
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Joint Szentes-Mórakert debut at Fruit Logistica
Date: 2007-01-31 08:00:00
The record attendance at Fruit Logistica reflects the growing popularity of the healthy diet. The largest fruit and vegetable trade fair is to be held between 8.-10. February, this year...
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EUR 38 million market in Austria
Date: 2007-01-31 08:00:00
A growing quantity of medicinal products which require no prescription are sold in Austrian food stores and – according to ACNielsen – the rate of growth is increasing. Growth is...
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Flood of imports from the EU
Date: 2007-01-31 08:00:00
According to KSH data, the volume of foreign trade between January and October 2006 increased compared to the previous year. In terms of volume, exports grew by 16 per cent,...
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Helia-D AquaBoom Hydrating Face Gel
Date: 2007-01-31 08:00:00
Helia-D AquaBoom Hydrating Face Gel has been developed using non-allergic, natural ingredients and vitamin complex micro capsules for the rapid and highly effective hydration of grease-free skin....
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SPAR at the exhibition
Date: 2007-01-31 08:00:00
SPAR Magyarország Kft. appeared at the Foodapest exhibition with 700 private label products and the meats and meat products manufactured in its own processing plant. Participation at the exhibition was...
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Aldi will not stop before 400
Date: 2007-01-31 08:00:00
According to Világgazdaság, Aldi is planning to set up 5 regional logistic centres and 400 stores with an investment of EUR 1,3 billion in Hungary. Their first discount store will...
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Fanta: „Even more shapely!”
Date: 2007-01-31 08:00:00
Coca-Cola Hungary will introduce a new, 2 litre size bottle for Fanta in February 2007. The new, non-reusable bottle will be unique, with its attractive shape that is much easier...
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OTC: dominated by pharmacies
Date: 2007-01-31 08:00:00
According to figures by GfK Hungária, the number of households in Hungary which purchased OTC products, which require no prescription, fell by 10 per cent in the first half of...
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Destination: Romania
Date: 2007-01-31 08:00:00
At the moment, there is no sign of the dumping of cheap food in Romanian and Bulgarian markets which took place in Hungary after accession to the EU in 2004....
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