“The most successful promotion of the year” competition has finished
At the annual contest of the Trade Magazin the producers, traders and agencies implementing promotions of the FMCG sector could compete for “The most successful promotion of the year” title.
Gold medalist in the food category became FrieslandCampina Hungária with its" Pöttyös Collection" promotion, while the silver medal went to the joint nomination of Well Reklámügynökség Kft. and Univer Product Zrt. named: "The devils of the kitchen". Bronze medal was not allocated.
Gold medalist of the Beverage Category became the "Together for the nurseries" game competition of Tchibo Budapest Kft. Silver medalist was UP Hungary’s " Borsodi-szurkolj teli torokból!" promotion. The bronze medal went to the "70 Years of Nescafe" prize winning action of Nestlé Hungária Kft.
Rafinanz Service Ltd. became the gold medalist of the non-food category with its Adidas Wii promotion, silver medalist became the joint nomination of Rewart Kft. and Trade 90 Kft. the "STR8". DunaPro Zrt’s Clorox sms game became the bronze medalist of the category.
"The Smurfs" promotion of Spar Hungary Ltd. has been chosen as the gold medalist of the Trade Category, the silver medal went to the "20th Birthday of Profi" by Profi Magyarország Zrt. Bronze medal was not allocated.
There was no nominations in the HoReCa category.
The POPAI special award won by the joint nomination of Well Reklámügynökség Kft. and Univer Product Zrt. named: "The devils of the kitchen", while the special prize of TMK won by the "Apenta" promotion of Maspex Olympos Kft.
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