News and articles

Brands are strong among washing powders

According to data from the ConsumerScan of GfK Hungária, the quantity of washing powder sold in the first third of 2008 shows stagnation, compared to the same period in 2007,...

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Competition for gastronomy blogs

Blogs usually serve the purpose of spreading an opinion, but sometimes they can also become a means of business communication. They are also cheaper and simpler to operate than traditional...

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Water melon cheap and early

Trends in the world market of meat and poultry are monitored by Agricultural Business Research Institute (AKI). Data from the price and market information system of KSH and AKI can...

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Aspects of convenience

As life is short, the quick solutions offered by convenience products represent added value. I had some questions for Zoltán Fekete, Category Operations Ma nager of Unilever about their convenience...

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Cherry Queen Marcipán

Sour cherry bon-bon made with marzipan, the latest favourite for gourmands has arrived....

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Häagen-Dazs in Hungary as well

The legendary Häagen-Dazs ice cream is now available in Hungary as well. It is sold in 10 flavours by retailers, while the full 24 flavour range is available in the...

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First multi-sensory project in Europe

Leroy Merlin has been the first store chain in Europe to use all elements of sensory marketing in a combined way. Mood Media has been contracted to provide music, visual...

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Innovation in wine

When the consumers of wine change, wine itself needs to change. But is wine changing, or is the product changing? Wine is not a product before it is packaged and...

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Green line by Bip

EVM has launched the Bip Green Line product line, which is the first chemical product developed in Hungary with environmental considerations treated as a priority. Owing to their special formula,...

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János Kiss in favour of unity

Bringing an end to disunity has been one of the objectives motivating János Kiss in accepting the position of chairman of the examination committee of Educatio CulinArtist Chef Academy established...

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Deficit lower than planned

According to a forecast by GKI Gazdaságkutató Zrt and Erste Bank, both the internal and external balance of payments are expected to show significant improvement this year. Real incomes are...

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Separate Reál company for beverages

A separate company has been established by Reál Hungária Élelmiszer Kft for the nation-wide distribution of beverages. Reál Hungária Drink Kft has been formed as result of the eight largest...

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tibi Prémium

For people who like specialities,Tibi chocolate is now available in three new flavours....

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New marketing officer for SIÓ

Krisztina Gurály joined the marketing and sales team of SIÓ-ECKES Kft on 14. July. As trade marketing manager, she will be responsible for partner specific activities, POS activities and materials,...

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Promo using PDA

PDA-s have been issued for the sales team of Promo Power Trade Marketing Ügynökség. The software has been developed with regard to the special needs of their clients. The 20...

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History of BiB packaging

Bag in box packaging was patented and first used by Thomas William Carlyon Angove from South Australia. It was intended to replace large (2-5 litre) glass bottles. The original patent...

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The well known Clorox

brand represent quality in the eyes of consumers. Product debvelopment is driven by market trends and feedback from consumers. It is very important for us to keep the confidence and...

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Franchise news

Expanding by slices Il Treno has begun building a franchise chain. At present, they have almost a dozen units in the Budapest region. Il Treno Expressz is a segment of...

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Food industry catching up

Domestic industrial prices were up by 0.3 per cent in May, compared to April and by 11.7 per cent compared to May 2007. Export prices were down by 2.2 per...

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Cooperatives keeping pace with modern commerce

At present, fifty production and sales cooperatives are active in Hungary. Merchandise is supplied by their members (primarily fruits and vegetables) and delivered without the participation of intermediaries.Mórakert – this...

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Clorox Color folteltávolító folyadék

The new chlorine free Clorox Color stain remover liquid can be used safely for all washable coloured textiles, even for silk and wool....

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Nestle re-locates ice-cream production to Bulgaria

The decision was taken in the wake of the company’s re-organisation but also because Bulgaria’s biggest Black Sea city of Varna is very near to Romania’s capital, Bucharest, and is...

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Reconstructions work at Sara Lee Hungary tea plant in Rákospalota

This HUF 1 billion development follows an other HUF 800 million cost factory building in 2006. In frame of the new system mashines on 3,000 sqm must be relocated.  In...

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Red pepper harvest started

Univer Product is one of the biggest producer of Hungarian red pepper, the company's suppliers are growers in Kecskemét and near to.  Because of the moistery and cold summer this...

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European parliament calls for ban on cloned farm animals

The European parliament urged the EU's executive branch to ban the cloning of animals for the food trade, citing reduced genetic diversity among other concerns.  Several expert groups, including the...

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Colombia to Increase Coffee Production

Colombia plans to increase coffee production to 17 million 60-KG sacks by 2014, the government said.  The effort will carry an initial cost of $724.5 million, Agriculture Minister Andres Felipe...

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More than one million Holiday cheque users

According to the founder of the cheques in the first 8 month of the year the value of the cheques using for several services grow by HUF 6 billions to...

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Yearly HUF 33 billions as pocket money in our childrens' hands

According to Szonda Ipsos research, the 8-14 years old Hungarian children chip on not only the clothes and grocery shopping, but also by choosing family's new television, mobilephone, PC or...

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After blokades come the ad for Apple

The Hungarian Agrar Marketing Center (AMC) call for HUF 41.6 millio value PR and advertising ad. The aim is to popular the apple consumption.  The goal is to quintuple the...

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Edible Optical Sensors To Make Food Safer

Edible optical sensor that could be placed in produce bags to detect harmful levels of bacteria and consumed right along with the veggies.  Designer Tufts University scientists have demonstrated for...

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