News and articles
For patriotic poultry buying
Date: 2007-08-29 08:00:00
An agreement about co-operation has been signed by The Poultry Product Council (BTT) and SPAR Magyarország Kft.. This will allow the retail chain to publicise its decision to buy poultry...
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Henkel for design
Date: 2007-08-29 08:00:00
This year’s Henkel Art Award is to be given in recognition for excellence in industrial design. 31 competitors had entered works, of which 5 have qualified for the international final...
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Collective attendance at the 14th Vinexpo
Date: 2007-08-29 08:00:00
The Vinexpo wine and alcoholic beverage exhibition – one of the most prestigious events in the wine trade – was held for the fourteenth time by the Chamber of Commerce...
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Toothpaste every two months, toothbrush every six months
Date: 2007-08-29 08:00:00
According to data from the Consumer Scan of GfK Hungária for 2006, 40 per cent of Hungarian households bought toothbrushes in 2006. The product is purchased more frequently in large...
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Meat products pulling prices up
Date: 2007-08-29 08:00:00
Consumer prices rose by 0,4 per cent in June 2007 and were 8,6 per cent up compared to June 2006. Prices were on average 8,6 per cent higher in the...
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Kylie Minogue Sweet Darling
Date: 2007-08-29 08:00:00
Sweet Darling emphasises Kylie’s sensual and feminine character. The new perfume is an exciting and oriental composition emanating smooth sensuality....
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Borsodi Sör
Date: 2007-08-29 08:00:00
Borsodi and friends can rescue us from difficult and embarrassing situations in life. Agency: McCann Erickson Customer: Borsodi Sörgyár Zrt. Product: Borsodi Sör Apperance: RTL Klub, Film+, Sport1, Sport2, Cool...
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Help worth 5 million from Tesco
Date: 2007-08-29 08:00:00
Over HUF 5 million has been collected by customers and employees of Tesco between 1. July 2006 and 30. June 2007 for Kézenfogva Alapítvány to help retarded children. The biggest...
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Fachpack: packaging and transport at the same time
Date: 2007-08-29 08:00:00
FachPack, PrintPack and LogIntern are three exhibitions related to packaging and held in Nürnberg between 25-27 September. Packaging solutions, printing on packaging, manufacturing of packaging materials and internal logistics will...
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Make-up – with good advice
Date: 2007-08-29 08:00:00
The trade marketing of make up products has been focusing on colour harmony and advice for the past year. The significance of POS is expected to continue growing, while display...
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Russian poultry, Italian lamb
Date: 2007-08-29 08:00:00
Agricultural Business Research Institute (AKI) monitors and regularly publishes trends in the world market of meat and poultry. The Market Price Information System of KSH and AKI can provide useful...
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Sugar free Coke turning 25
Date: 2007-08-29 08:00:00
Coca-Cola light was the first sugar free soft drink to appear in 1982. Today, 119 million glasses are consumed daily in 173 countries. Coca Cola light is the market leader...
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With buffaloes into the Hungarian market
Date: 2007-08-29 08:00:00
Bols Hungary Kft. began selling one of the best known Polish vodka brands, Zubrowka in June. This is a premium brand sold in over 30 countries, achieving growth of over...
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Increasingly specialised hair care – bigger challenge for marketing
Date: 2007-08-29 08:00:00
Buying a shampoo is no longer a simple task. The increasing number of products in this category pose a major challenge for marketing professionals. More shine is an advantage emphasised...
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External balance improving as well
Date: 2007-08-29 08:00:00
According to the latest forecast prepared by GKI Gazdaságkutató Zrt. with the help of Erste Bank, both the external and internal balance of payments is expected to show substantial improvement....
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Fanta World
Date: 2007-08-29 08:00:00
We regularly bring you flavours from all over the world with the help of Fanta. The well-known Fanta brings playfulness into the everyday lives of consumers and its new flavours...
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First cock a doodle-doo by the Master Good cock
Date: 2007-08-29 08:00:00
The usefulness of hostess promotions is often questioned by experts. There are arguments pro and contra, but hostess promotions are undoubtedly one of the most effective tools for the introduction...
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New leader for Metro
Date: 2007-08-29 08:00:00
José Maria Cervera (42) will become the new CEO of Metro Cash & Carry Hungary on 1. August. The new CEO had worked in various positions for the Spanish Makro...
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Rendezvous for beverage manufacturers in Nürnberg
Date: 2007-08-29 08:00:00
The BRAU Beviale exhibition to be held in Nürnberg, between 14-16 November will be the meeting place for the European beverage industry. 1,400 exhibitors and over 36,000 visitors are expected...
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Pre-packaged meat dominant
Date: 2007-08-29 08:00:00
Retail sales of meat products are growing. Nielsen market research has registered a growth of 8 per cent in terms of value, in compared to a year ago. For the...
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Well groomed body with well groomed brands
Date: 2007-08-29 08:00:00
Tanned and shiny skin is the trend again, if we believe what we see in the new segment of the body lotion category, where marketing activities increasingly focus on attractiveness....
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Fewer foreigners, more Hungarians
Date: 2007-08-29 08:00:00
The combined number of nights spent at commercial places of accommodation by foreign and Hungarian guests grew by 3 per cent in the first five months of the year, compared...
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Celine Dion Paris Nights
Date: 2007-08-29 08:00:00
Celine Dion Paris Nights invites us for an imaginary trip to the glamorous and romantic Paris nightlife...
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From micro wave back to the oven again
Date: 2007-08-29 08:00:00
Convenience products made without preservatives and exported by Master Good which allow housewives to prepare a delicious lunch or dinner in minutes, practically without any effort, are not too well...
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On the wings of melodies
Date: 2007-08-29 08:00:00
According to Mood Media Group, a leading provider of background music, the positive effects of melodies are beginning to be used in Hungary as well to enhance customer satisfaction. MMG...
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Cleaning industry meeting in Berlin
Date: 2007-08-29 08:00:00
CMS (Cleaning Management Services), the exhibition of the cleaning industry will be held between 18-21 September, in Berlin. So far, 350 exhibitors from 20 countries have registered....
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