The 401-2,500 m² channel strengthened

Coffee retail sales decreased by 5 percent in value and by 9 percent in volume in the December 2009-May 2010 period. The six-month coffee market neared HUF 24 billion. However, coffee stood firm in the 401-2,500 m² channel: turnover did not change in value and it only diminished by 2 percent in volume. The channel’s market share was up 2 percentage points at 32 percent in the December-May period. Coffee is an important product in all store types.

From the 90 food categories measured by Nielsen coffee ranks fifth, right after meat products, beer, cheese and carbonated soft drinks. As regards private label products, their significance in the hot drink segment is below the average; still, they were able to grow from 10 to 14 percent in terms of value and from 13 to 18 percent in volume, if we compare the first six months of 2009 and 2010.