News and articles

Red meat and game more popular among men than women

According to a survey by Gfk Hungária about culinary habits, poultry is the most popular form of meat among Hungarians, with pork in second place. Health conscious consumers prefer fish....

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Boost in price and sales of pasta

Retail sales of pasta total neerly HUF 27 billion per year. Sales were up by 21 percent in terms of value in the October 2007 – September 2008 period, compared...

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VISITORS’ GUIDE

FOODATECH 1. International Food and Packaging Technology Exhibition 18-20. November 2008 HUNGEXPO Budapesti Vásárközpont Simultaneous event: IFE FOODAPEST 2. International Food Beverage and Catering Exhibition USEFUL INFO Opening hours: 18-20....

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IL Patio – Planet Sushi Venezia

Following T.G.I. Friday and Planet Sushi, this is the third restaurant operated by the Russian Rosinter Restaurants. Two different styles of gastronomy are represented in this casual dining unit, where...

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Inflation lowest in the Netherlands

Average consumer price was up by 4,2 percent in the EU-27 countries in August 2008, compared to 2007. Inflation was lowest in the Netherlands, at 3 percent and highest in...

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Independent or multinational agencies?

Though decision makers responsible for spending HUF 70-80 billion on advertising annually, expect creativity, flexibility and motivation from agencies, they usually choose multinational partners. Why? A survey has been conducted...

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NESCAFÉ 3in1 Gold

A new premium category has been opened in the market of 3 in 1 products by NESCAFÉ 3in1 Gold. This speciality is developed by using freeze dried technology process which...

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Dr. Oetker sütési hozzávalók

Questions from children related to the success of baking. Agency: BBDO Budapest Zrt. Customer: Dr. Oetker Magyarország Élelmiszer Kft. Product: Dr. Oetker sütési hozzávalók Apperance: RTL Klub, Viasat3, AXN, Hallmark,...

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New managing director for Hill and Knowlton

Zsófia Lakatos joined Hill and Knowlton Hungary Kft on 15. September, as managing director. She will be responsible for strategic planning and day to day operation. Previously, she had spent...

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Celebrating commerce

The “Day of European Commerce” was held for the fourth time on 5. November. This initiative by EuroCommerce is intended to draw attention to the economic role played by commerce...

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Faith in ourselves instead of pessimism

Herman Verstraeten, the new CEO of Unilever Central Europe is back in the region after seven years in Russia. He sees tremendous progress compared to the situation seven years ago....

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Pre-packaged products increasing their market share

Sales are increasingly concentrated and the market share of pre-packaged products continues to grow. Sales are expanding in the cheapest segment. Retail sales were up by 2 percent in terms...

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Pasta equally popular

According to a survey of eating habits conducted by GfK Hungária, nine out of ten people like pasta and consume it once every three days on average. Pasta enjoys equal...

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Bar code? RFID? Or both?

Bar code has been used for such a long time that we do not even realise how ingenious this technology is. However, a challenger has appeared in the shape of...

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A long term trend

The segment in catering where the biggest potential for growth is seen overseas is fast casual restaurants. Some examples have already appeared in Hungary as well. Fast casual comes from...

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Livestock of turkey down, supply of beef shrinking

Trends in the world market of meat and poultry are monitored by Agricultural Research Institute (AKI). Data from the Market and Price Information (PÁÍR) system operated by KSH and AKI...

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New generation of advertising solutions coming of age

A new independent organisational unit was set up by TV2 in June, to allow the new generation of advertising solutions to appear in the most creative possible way. BRANDcare is...

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Nestea Snowy Plum

The second winter edition of the NESTEA ice tea product line: pleasant flavours of natural black tea and plum are combined with the aroma of honey and clove in NESTEA...

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Knorr Ínyencek levese – Krémlevesek

The objective has been to make a TV spot which helps consumers discover the special world of Knorr cream soups. Agency: JWT Eastern Europe Marketing Kft. Customer: Unilever Magyarország Kft....

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Tchibo islands in Interspar

„Tchibo islands” were opened in 6 Interspar hyper markets in the beginning of October. In addition to coffee, other brand products like clothing and sports equipment also appear at these...

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Biomark turned 20

Biomark celebrated its 20th birthday in October. It is a family business specialising in the import and distribution of quality food products. Most of its cheese products are of Czech...

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Metro focusing on professional customers

According to José María Cervera, CEO of Metro, their main task is to provide a diverse assortment in terms of quality and price for their retail and HoReCa partners. At...

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Sales of processed poultry approaching HUF 40 billion

Sales of processed poultry expanded slightly in the September 2007 – August 2008 period, compared to the preceding year. Sales increased by 3 percent in terms of value, approaching HUF...

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(HU) Minden második szomjoltó ásványvíz

Sorry, this entry is only available in HU....

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Difficult period for FMCG logistics in Hungary

According to János Mondovics, member of the board of the Hungarian Association of Logistics (MLBKT), the current recession is having an amplified effect on providers of logistic services. – This...

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Strict rules on the bank of the Ganges

Indian cuisine has had a major effect on Western gastronomy in recent years. Contrary to popular belief, the majority of Indians are not vegetarians, but religion does play a significant...

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In the middle of a financial crisis

According to the latest forecast by GKI Zrt., the external conditions for growth are much worse this year than in preceding years. The financial crisis beginning as a mortgage crisis...

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Olympos citromlé

New premium Olympos 100% lemon juice in bottles containing the juice of 1 kg of lemon, by Olympos, the market leader in lemon juice....

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NIVEA FOR MEN hajhullás elleni rendszer

Hair conditioning polymers in the shampoo protect hair and make it stronger, in addition to preparing the skin to absorb tonic more effectively....

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Momentum, rejuvenation, innovation, responsibility

Over 30 years of experience is reflected in the brand policy pursued by SIÓ-ECKES Kft., the market leader in fruit juice. SIÓ is the best known fruit juice brand, with...

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