News and articles
New name for courier service
Date: 2009-05-05 08:00:00
Road Parcel, one of the leading courier services in Hungary is to change its portfolio, image and name. Its name is to change to trans-o-flex and will specialise in delivering...
Read more
SOS-stores selling cheap food in Belgrad
Date: 2009-05-05 08:00:00
Grocery store chains launched the so-called SOS-stores, grocery store for low-income individuals in Belgrad, Serbia. The outlet features prices 20-50% lower than regular retail rates. The freshly opened stores are...
Read more
Fruit yoghurt among the biggest categories
Date: 2009-05-05 08:00:00
Yoghurt consumption was up by 5 percent last year, exceeding 66,000 tonnes in the March 2008-February 2009 period. Sales in terms of value exceeded HUF 35 billion, with a 10...
Read more
SIÓ–ECKES CSR programs focusing on children
Date: 2009-05-05 08:00:00
Corporate social responsibility is a strategy which represents a commitment to certain causes. For SIÓ-ECKES, the safe and healthy lifestyle of children has been such a cause for several years....
Read more
Rauch entering the cocktail market
Date: 2009-05-05 08:00:00
Rauch is to enter the market of premium products with two cocktails in 2009. FRUCTAILS is an alcohol free fruit cocktail in two flavours (Red Colada and Tropical Sunrise), in...
Read more
Inflation fastest in Latvia
Date: 2009-05-05 08:00:00
Consumer prices were up by 1.7 percent on average in the EU-27 countries in February 2009, compared to 2008. Inflation was slowest in Ireland and Portugal (0.1 percent) and fastest...
Read more
Kométa Finom Grillek négyfűszer, csemege, sajtos-fokhagymás, provance-i grillkolbász
Date: 2009-05-05 08:00:00
Modernised, dynamic packaging. Premium quality, exceptionally delicious grill sausages in four flavour versions....
Read more
With dots for cultic gifts
Date: 2009-05-05 08:00:00
A promotion similar to last year’s EFFIE prize winning campaign is planned again by the Pöttyös brand. One of the important innovations is that uploading a single code will be...
Read more
Negative self regard among the aged
Date: 2009-05-05 08:00:00
We were told at the Hungarian Consumer 50+ II conference held on 8. April, that people belonging to the 50+ generation in Hungary have an essentially negative regard of themselves...
Read more
Yoghurts for all occasions
Date: 2009-05-05 08:00:00
If protecting one’s health is affordable and this is communicated intensively, negative market trends can be defied. Yoghurt is probably the best example for this. Sales of yoghurt have risen...
Read more
Three pillars
Date: 2009-05-05 08:00:00
The CSR activities of SIÓ ECKES Kft represent three pillars: the Thank You SIÓ! program, traditional charitable activities like support for Heim Pál Children’s Hospital and other social initiatives like...
Read more
Vodka & Co.
Date: 2009-05-05 08:00:00
Royal vodka is to get a new bottle again this spring – for the third time in this decade. What is behind this constant urge to change? Competition is the...
Read more
The “price of fear”
Date: 2009-05-05 08:00:00
According to cultural anthropologist László Bence Tarr, who regularly holds courses on stress management, it is a mistake to think that stress is an unavoidable feature of work, because stress...
Read more
Univer-firm opened in Kecskemét
Date: 2009-05-05 08:00:00
Kecskemét-based Univer Product Plc. is about to close its firm in Nagybánya (Romania) in June, and moves production to Hungary instead.The company involved in babyfood and relishing has already communicated...
Read more
New musical image for Obi
Date: 2009-05-05 08:00:00
Obi has had a new musical image developed under the name Obi Fiesta by Mood Media. Background music in 23 Obi stores will be compiled to reflect a sunny and...
Read more
More households buying yoghurt
Date: 2009-05-05 08:00:00
According to the GfK Hungária ConsumerScan, 84 percent of households bought yoghurt in 2008. The segment of fruit yoghurts produced growth in 2008, while that of natural yoghurt declined. Demand...
Read more
Non-profit wholesaler
Date: 2009-05-05 08:00:00
With four years in existence and a turnover of HUF 600 million, the Hungarian Food Bank has already proven that this globally known initiative has a place in Hungary as...
Read more
Not taking any chances
Date: 2009-05-05 08:00:00
Following the drop in sales seen in 2008, manufacturers expect this year to be better. Changes in consumer habits are also detectable in the HoReCa sector. – Sales in developing...
Read more
New cash register zone concept by Wrigley
Date: 2009-05-05 08:00:00
According to Csaba Vajdahunyadi, sales director of Wrigley Hungária Kft., the market leader in the chewing gum category, the time has come for them to further enhance the scope of...
Read more
Győri Keksz Ltd. moving to the industrial park of Győr
Date: 2009-05-05 08:00:00
Győri Keksz Ltd. is changing its location by moving to the industrial park of Győr. The company has brought a 10 thousand square-metre area, that’s where the new, 3 thousand...
Read more
Tesco collecting PET-bottles and alu-boxes in 50 stores
Date: 2009-05-05 08:00:00
In January this year, Tesco introduced the taking back of used PET-bottles and alu-boxes in 37 stores. Now, the system is available in 13 other stores as well. The main...
Read more
Ice cream sales stable in terms of value, dropping in terms of quantity
Date: 2009-05-05 08:00:00
Retail sales of ice cream remain stable at HUF 18 billion annually, but dropped by 7 percent in terms of quantity in the February 2008-January 2009 period, compared to the...
Read more
Healthy Danone products for every child
Date: 2009-05-05 08:00:00
Though Danone Kft. has different programs for different target groups, the message is the same in all CSR activities pursued by the company. Danone Kft has been supporting a number...
Read more
Another 40,000 unemployed
Date: 2009-05-05 08:00:00
The number of people in employment dropped to 3,790,000 in the December 2008-February 2009 period, while the number of unemployed rose to 378,000, which translates to an unemployment rate of...
Read more
Ideal co-operation between manufactures and agencies IV. – You don’t have to believe everything!
Date: 2009-05-05 08:00:00
According to a survey conducted by Trade magazin and Promo Power Trade Marketing Agency, 78 percent of companies are sometimes forced to choose the cheapest merchandising service and 92 percent...
Read more
Olympos gyümölcsital – megújult külső, bomba ár!
Date: 2009-05-05 08:00:00
Popular Olympos fruit drinks are now available in modernised packaging to both old and new consumers....
Read more
Surprising results of the latest food safety research (X)
Date: 2009-05-05 01:01:11
The research result of GKI draws attention to the importance of food safety developments. GKI Economic Research Ltd’s research shows that 24% of the domestic population generally does not believe...
Read more
Hungarian pig farmers can find new markets
Date: 2009-05-05 00:55:19
The Chinese and Russian drop in demand for the U.S. pork can open new markets for the major European exporters – quoted Napi Gazdaság the President of the Association of...
Read more