News and articles

Joya Sojagurt

Made from Austrian soya bean, guaranteed to be GMO-free, 100% vegetable origin, lactose-, gluten- and cholesterol-free....

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Strategy brings success

Odary, the new umbrella brand of Kazakhstan’s Agroprodukt and the recently introduced reclosable Cryovac® EOR211 foil started a retail and social revolution. Packaged in the innovative new foil, Odary cottage...

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Comfort packaged

The latest novelty by Sealed Air Cryovac is the unique Cryovac® Oven Ease™ HC2440 gas-tight baking bag. Food is more delicious and tender if prepared in the new baking bag,...

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Fruit juices bought less often

GfK Hungária’s ConsumerScan reveals that only 100% fruit juice volume sales remained stable on the shrinking fruit juice market. The segment’s market share improved by 2.5 percentage points in 2009....

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’Only one can stay’

Heston Blumenthal, one of the world’s most famous chefs announced his ‘A stage at Heston Blumenthal’s’ competition. The Fat Duck Team and the Hungarian Bocuse ’Or Academy will select the...

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Beer-friendly work clothing

An English creative agency created the world’s smartest and cheapest ‘work clothing’. The T-shirts imitate the clothing worn at Bavarian beer festivals and most probably generate positive feelings in beer...

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From Michurin to Volkswagen

By buying and using the Mirelite name, Mirsa not only saved a Hungarian brand, but they also proved that SMEs can be strong if they have a modern company structure....

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Vanish Oxi Action Extra Hygiene

Vanish Oxi Action Extra Hygiene is the newest product family of Vanish stain removers, which not only removes different types of stains, but also kills 99.9% of bacteria....

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Pöttyös Túró Rudi is Hungary’s strongest brand

B&P Braun & Partners Hungary and GfK Hungária Market Research Institute conducted a survey on the strength of brands: Pöttyös Túró Rudi is on top of the list, followed by...

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New owner at Lekkerland

From February 2010, HU Management Kft. is the 100-percent owner of the Hungarian affiliate of German company Lekkerland AG & Co. KG. The company’s name, logo, strategy and commitment to...

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House of Hungarian Flavours opened in Szentendre too

A new Prémium Hungaricum shop opened in Szentendre at the end of March. There are already 6 partner shops in the franchise system of the Prémium Hungaricum Association, which tries...

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Cream and waxing strips were the most popular

The annual market of hair removal products is above HUF 1 billion. Retail turnover diminished by 2 percent in value and by 8 percent in volume last year – states...

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Double influence

István Kiripolszki, the sous-chef of Kogart in Budapest entered both category ‘A’ chef competitions. Q: Did you try to demonstrate something by this? A: Not at all, I just wanted...

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Faithful followers of the system

There is one field in catering that definitely develops faster then the others: restaurant IT systems. It is not new information that the Hungarian market is really price sensitive, therefore...

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EuroCIS in Düsseldorf: Information technology specifically for retail

There is a constant demand from retailers for IT innovations, so it does not come as a surprise that early March the EuroCIS retail information technology trade fair in Düsseldorf...

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Ideal 90 g

With its composition and individual packaging, Ideal cake represents a new category on the cakemarket....

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Stylish Hungaria sparkling wine prizes found their new owners

The winners of Hungaria Sparkling Wine Cellar’s prize game (launched in December 2009) were drawn; 16,500 players had registered at www.hungaria.cc and answered a question to win valuable prizes....

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New Dove shower gels promise breakthrough

With its new composition, the Dove VisibleCare shower gel product range promises a more hydrated skin than ever before. It contains NutriumMoisture™ formula, which is clinically proven to reduce the...

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Efficient and modern waste management at SPAR

SPAR Hungary was the first food retail chain to start the utilisation of food waste in a biogas plant. In its 400 stores, two logistics centres and meat processing plant...

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Razor for every case

Hair removal can be temporary or permanent, regular or occasional, simple or omplicated. As the weather keeps getting better, women – and not only them – find it more urgent...

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New style in the Viharsarok

Csaba Palotai worked in several famous European restaurants and recently ran the kitchen of Pierrot. In March, he signed to Pipacs restaurant in Békéscsaba. Q: Why did you leave prestigious...

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(HU) Ropogtassunk fagylaltot!

Sorry, this entry is only available in HU....

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With a good taste in our mouths

On 26 March Barcelona’s Alimentaria, one of the world’s three biggest food and catering trade fairs closed its gates. The fair is held every second year and is now held...

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Rauch IceT Blackberry

Ice tea in pitch black bottles, offering the exciting flavour of extraordinary blackberry....

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Premium Italian mineral waters at Kékkúti

Market leader Kékkúti Ásványvíz Zrt. expanded its product portfolio in January 2010, starting the distribution of S.Pellegrino (carbonated) and Acqua Panna (still) natural mineral waters. Italian waters are served in...

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New Hungarian products in Tesco stores

From the middle of March, 49 new Hungarian products are available in Tesco stores in Debrecen, Kazincbarcika, Mátészalka, Miskolc, Nyíregyháza, Ózd and Hajdúszoboszló. These products (including specialties like organic milk...

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Food summit in London

Leaders of the world’s food market will participate in a global conference between 23 and 25 June in London. ‘The Consumer Goods Forum’ – formerly CIES and ECR Europe –...

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Insects are afraid, but not of the crisis

Despite the recession the insecticide and insect repellent category remained stable. People are increasingly afraid of dangerous mosquitos and ticks. The latter have not been killed by the local authorities...

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Representing different interests

This February Burger King’s American franchise partners gave voice to their discontent when the ‘centre’ launched a double cheeseburger promotion campaign: in their opinion by selling at the 1 Dollar...

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Inflation is losing speed, but it is still the highest in the EU

In February, the monthly average consumer price increase was 0.3 percent, but compared with February 2009 prices were up by 5.7 percent, indicating a slowing down in the inflation after...

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