News and articles
Brands are more important elsewhere
Date: 2007-03-28 08:00:00
Experts from PriceWaterhouse Coopers wanted to find out about the level of brand awareness in three countries of the region. Polish consumer habits are determined by the slow growth of...
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Dove Summer Glow
Date: 2007-03-28 08:00:00
You can emphasise your tan with a smooth glow every day. Dove Summer Glow Shimmering Body Lotion gives your skin an instant shine with a touch of self-tan and helps...
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Long term commitment
Date: 2007-03-28 08:00:00
Retail chains are visited by József Gráf, the Minister of Agriculture. He was able to check personally in the Budaörs Metro store that Metro offers quality products for its customers....
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ProWein with 18 Hungarian companies
Date: 2007-03-28 08:00:00
ProWein wine and alcoholic beverage exhibition was held for the 14th time in Dusseldorf between 18 and 20 March. This event has become the most important wine exhibition in Germany...
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A change in attitude for manufacturers is needed as well
Date: 2007-03-28 08:00:00
Hungarian consumers are enthusiastic buyers of pharmaceuticals and OTC products. If OTC products will be purchased during general shopping, the basket value will and profits generated in trade will also...
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Logistic tools
Date: 2007-03-28 08:00:00
Today, the most frequently used logistic tools in restaurants are the stainless steel systems of shelves, even though stocks are almost completely gone. There are also some machines developed specifically...
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Multinationals within walking distance
Date: 2007-03-28 08:00:00
According to dr. Károly Flaskay, managing director of PWC, the rate at which new shopping malls are built seems to be falling. On the other hand, hyper markets seem to...
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Company card
Date: 2007-03-28 08:00:00
The Hungarian subsidiary of one of the leading food companies in Europe, FINDUS AB. began operations in April 2002. FINDUS products include premium quality frozen vegetables, vegetable mixes, instant foods,...
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Record profit for Metro
Date: 2007-03-28 08:00:00
Metro Cash & Carry achieved record sales and profit within the Metro Group last year. Sales grew by 6,5 per cent to EUR 29,9 billion, while EBIT rose by 9,7...
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Interspar opened in Diósd
Date: 2007-03-28 08:00:00
Spar Magyarország Kft. opened a new hyper market in Diósd, on 22. March. Diósd Interspar is the 27th hyper market and the 192nd store of the Spar chain in Hungary....
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IMIGe for your health
Date: 2007-03-28 08:00:00
Pharmaceutical products can now be bought outside pharmacies as well. Communication of OTC products outside pharmacies has been with us for a while. An example of this is the IMIGe...
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Two thirds in bottles, one third in barrels
Date: 2007-03-28 08:00:00
Sales of beer showed stagnation in the HoReCa sector in terms of volume, whereas showed a slight increase of 2 per cent in terms of value between February 2006 and...
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Shopping malls still most popular in Budapest
Date: 2007-03-28 08:00:00
According to KSH data for 2005, the concentration of retail trade into large stores has continued. Shopping malls and hyper markets accounted for 30 per cent of overall retail sales...
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Chio-peaks
Date: 2007-03-28 08:00:00
2006 brought record net revenues for Chio-Wolf Magyarország Kft : HUF 12,1 billion which is 5 per cent more than a year before. This result is made even more remarkable...
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12 petrol stations selling OTC products
Date: 2007-03-28 08:00:00
Sales of OTC products in petrol stations have begun successfully. Consumers are looking for pain killers, fever reducers and anti-cold products. Sales are strongest during the weekends. The provisions of...
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Head on the brand image
Date: 2007-03-28 08:00:00
Regardless of brand, there are some forms of beer and some innovations which have been developed specifically for the HoReCa sector. Breweries usually supply HoReCa businesses with small accessories and...
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Contrasts under the Caribbean sun
Date: 2007-03-28 08:00:00
Guadeloupe is an island in the Caribbean sea with an area of 1700 square kilometres and a population of 420 thousand. It is not a well known holiday destination for...
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Change in ownership of Mecsek Füszért
Date: 2007-03-28 08:00:00
Nyírzem ZRt. has acquired a majority share in Mecsek Füszért. Following the acquisition, the two companies will operate 225 stores with a retail turnover of almost HUF 25 billion, while...
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Top managers at the table
Date: 2007-03-28 08:00:00
The most important event among the activities of Lánchíd Klub so far was the first Business Dinner organised with the participation of Trade magazine. The dinner was attended by top...
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Almost 20 percent cheaper in Italian stores
Date: 2007-03-28 08:00:00
The number of hyper markets and supermarkets where OTC products are sold in Italy is expected to quadruple this year. According to the Italian subsidiary of Nielsen, a large increase...
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The masculine beverage
Date: 2007-03-28 08:00:00
Beer is a masculine beverage, according to data for the second half of 2006 from GfK Hungária and Szonda Ipsos PMX. One out of two people above the age of...
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Win, place, show
Date: 2007-03-28 08:00:00
The success of business plans for the year largely depend on the outcome of annual negotiations. All key account, sales, marketing managers and even general directors face a high level...
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Signal White System Naturals
Date: 2007-03-28 08:00:00
Natural active ingredient for a gradual whitening effect Agency: PHD Hungary Kft. Customer: Unilever Magyarország Kft. Product: Signal White System Naturals fogkrém Apperance: RTLklub, TV2, Film+, AXN, Viasat Period: 8...
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