News and articles

Vodka and gin were the biggest winners
Date: 2010-02-14 08:00:00

Spirits turnover was HUF 72 billion in December 2008-November 2009 – but only two types managed to expand in terms of both value and volume: vodka (by 8 and 2...

Summarise these trends in 12 points
Date: 2010-02-14 08:00:00

1. Individualistic guests, 2. The visual factor, 3. The iceman is glorified, 4. They drink it and eat it, 5. Small portions, 6. Sharing, 7. Involving the guest, 8. Nostalgia,...

Chewing gums in a hot spot
Date: 2010-02-14 08:00:00

The area around cash desks is the best place for chewing gums. This healthy product is fast-moving and loyalty-building, therefore it is important to make the most popular varieties constantly...

Gliss Kur Shea Kasmír hajápolók
Date: 2010-02-14 08:00:00

The new Gliss Kur Shea Kasmír product family guarantees intensive care even for very dry hair....

Back to the future – Future store solutions at Praktiker
Date: 2010-02-14 08:00:00

The masters course of POPAI Magyarország Association involved learning about the future store solutions at the Praktiker store in Vecsés, last autumn. Marketing director Péter Dömötör analyses the elements of...

Red Bull’s website refurbished
Date: 2010-02-14 08:00:00

Last December brought the refurbishment of Red Bull’s Hungarian website www.redbull.hu that now focuses on videos and interactive content about Red Bull’s world. The most watched videos are collected under...

Eight happy winners at PICK
Date: 2010-02-14 08:00:00

PICK Szeged Zrt. celebrated its 140th anniversary with launching its integrated communication campaign last September. Eight lucky winners will always remember 22 January 2010, when they were presented their Vista...

(HU) Hírmorzsák
Date: 2010-02-14 08:00:00

German Aldi and Lidl face decrease of consumers. According to the survey of GfK market research institute; in the first ten months of the year, the turnover of Aldi and...

Poultry product retail sales are highly concentrated
Date: 2010-02-14 08:00:00

Nielsen Retail Index registered a 7-percent increase in poultry product sales in November 2008-October 2009. The annual market surpassed HUF 20 billion. Volume sales were up 5 percent and exceeded...

Full wine cellars, protected pálinkas
Date: 2010-02-14 08:00:00

Beer consumption was 6-7 percent lower in Hungary last year– the market continues to shrink. Domestic wine consumption is estimated to be 3 million hectolitres per year; wine cellars are...

Winning pair
Date: 2010-02-14 08:00:00

Last year young confectioner Nikoletta Tapaszti finished 13th at the WorldSkills contest in Calgary. Her aid was László Mihályi, who now prepares her for the Junior Confectioners’ World Championship in...

POS-001
Date: 2010-02-14 08:00:00

In our new series we selected a few European BTL campaigns and every month we would like to introduce one from the food, drink and non-food categories each. December is...

Fonte Verde enyhén lúgos szénsavmentes ásványvíz, pH 7,4
Date: 2010-02-14 08:00:00

Thanks to its natural mineral composition, FONTE VERDE is a still, slightly alkaline mineral water with a pH value of 7.4....

Dolce vita
Date: 2010-02-14 08:00:00

The world spends more than USD 40 billion on chocolate in a year – one third of this is spent in the United States. Still, chocolate is the cheapest ‘luxury...

SPAR keeps up the momentum
Date: 2010-02-14 08:00:00

SPAR Magyarország transforms 70 stores this year. In self-service type stores they plan to expand the assortment, open exhibition bakeries, use modern bread stands and displays fruit and vegetables in...

Special wine bottles from O-I
Date: 2010-02-14 08:00:00

O-I, one of the world’s leading glass packaging producers participated with its own stand at the SIMEI trade fair in Milan, where they introduced their revolutionarily new wine bottles, which...

Question:
Date: 2010-02-14 08:00:00

What do you consider the strengths of MONA Hungary? How did your business decisions contribute to the company’s good performance in a year like 2009?...

Turkey sales plummeting
Date: 2010-02-14 08:00:00

It seems that demand for cheaper poultry also started to shrink: last year poultry processing companies bought only 1 percent less chicken meet from breeders, but at a 6-percent lower...

More wine, but less beer sold in the first nine months of 2009
Date: 2010-02-14 08:00:00

According to GfK Hungária’s ConsumerScan, in the alcoholic beverages category households bought 6 percent less beer than in the same period of 2008, but as average prices were slightly up...

One more dessert
Date: 2010-02-14 08:00:00

Half of it is professional knowledge and half of it is sales – this is how running a successful confectionery, bar or restaurant is often defined. Improving dessert sales in...

FUN – Former Unilever Network
Date: 2010-02-14 08:00:00

On 20 November, the meeting with the above name was held for the 2nd time on Margaret Island. This time it was a bit different, because several colleagues who are...

Kubu gyümölcsnektár
Date: 2010-02-14 08:00:00

The popular banana-strawberry flavour is made with 100% fruit content and contains no added sugar....

Lifelong learning
Date: 2010-02-14 08:00:00

Péter Regős, the chef of XO Bistro in Budapest was a stagiaire for two weeks in Salzburg’s Ikarus, one of Europes’s most famous restaurants. It was an unbelievable experience! I...

Bosnian winner at the Henkel Art.Award
Date: 2010-02-14 08:00:00

At the Henkel Art.Award 2009, the EUR 7,000 main prize went to Mladen Miljanovic from Bosnia. Henkel CEE organised the competition for the eighth time, there were 840 entries from...

Tastemakers – quality at Packforum
Date: 2010-02-14 08:00:00

On 21-22 October, Packoforum hosted the Tastemakers event where 70 participants represented 45 food service companies from Europe, the United States and New Zealand. Presentations at the seminar shed light...

Answer:
Date: 2010-02-14 08:00:00

KJ – Unfortunately the crisis did not avoid us either. It was important that we had a good sales strategy to react to it. RÉ – The biggest strength of...

Half a kilo of poultry products bought per purchase
Date: 2010-02-14 08:00:00

Poultry products is the second biggest segment on the market of processed meat. GfK Hungária’s Consumer Scan reveals that in October 2008-September 2009 the segment shrank by a mere 2...

Canned beer keeps conquering
Date: 2010-02-14 08:00:00

Beer retail sales topped HUF 116 billion in December 2008-November 2009. Volume sales fell by 3 percent to 386 million litres – according to the Nielsen Retail Index. The average...

Facing the challenge in New York – part 5
Date: 2010-02-14 08:00:00

From July Roland Oláh, formerly the chef of Café Erté, tries his luck in the USA. He regularly reports to our magazine: ‘Well, Café Boulud. I cannot compare the workload...

Hungarian exhibitors, old and new
Date: 2010-02-14 08:00:00

Tranzit-Ker Zrt. of Debrecen was one of the debutants at the fair; their annual turnover is HUF 8-10 billion. Head of Tranzit-Dió Kft. (a member of the group), Péter Szabó...

Oldal

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News and articles

Vodka and gin were the biggest winners Date: 2010-02-14 08:00:00

Summarise these trends in 12 points Date: 2010-02-14 08:00:00

Chewing gums in a hot spot Date: 2010-02-14 08:00:00

Gliss Kur Shea Kasmír hajápolók Date: 2010-02-14 08:00:00

Back to the future – Future store solutions at Praktiker Date: 2010-02-14 08:00:00

Red Bull’s website refurbished Date: 2010-02-14 08:00:00

Eight happy winners at PICK Date: 2010-02-14 08:00:00

(HU) Hírmorzsák Date: 2010-02-14 08:00:00

Poultry product retail sales are highly concentrated Date: 2010-02-14 08:00:00

Full wine cellars, protected pálinkas Date: 2010-02-14 08:00:00

Winning pair Date: 2010-02-14 08:00:00

POS-001 Date: 2010-02-14 08:00:00

Fonte Verde enyhén lúgos szénsavmentes ásványvíz, pH 7,4 Date: 2010-02-14 08:00:00

Dolce vita Date: 2010-02-14 08:00:00

SPAR keeps up the momentum Date: 2010-02-14 08:00:00

Special wine bottles from O-I Date: 2010-02-14 08:00:00

Question: Date: 2010-02-14 08:00:00

Turkey sales plummeting Date: 2010-02-14 08:00:00

More wine, but less beer sold in the first nine months of 2009 Date: 2010-02-14 08:00:00

One more dessert Date: 2010-02-14 08:00:00

FUN – Former Unilever Network Date: 2010-02-14 08:00:00

Kubu gyümölcsnektár Date: 2010-02-14 08:00:00

Lifelong learning Date: 2010-02-14 08:00:00

Bosnian winner at the Henkel Art.Award Date: 2010-02-14 08:00:00

Tastemakers – quality at Packforum Date: 2010-02-14 08:00:00

Answer: Date: 2010-02-14 08:00:00

Half a kilo of poultry products bought per purchase Date: 2010-02-14 08:00:00

Canned beer keeps conquering Date: 2010-02-14 08:00:00

Facing the challenge in New York – part 5 Date: 2010-02-14 08:00:00

Hungarian exhibitors, old and new Date: 2010-02-14 08:00:00

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