News and articles
Old clients come first with Bortársaság
Date: 2007-03-28 08:00:00
The philosophy of the Bortársaság (Wine Association) might seem strange at first glance: market conquest is of secondary importance to them. They regard maximum satisfaction of their existing clients as...
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Soproni 1895
Date: 2007-03-28 08:00:00
Soproni 1895 represents premium quality among Hungarian lager beers with its elegant appearance and 5,3% alcohol content. Its special aroma comes from using premium quality, spiced and noble saazer hop....
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Sió: the fruit of 30 years
Date: 2007-03-28 08:00:00
Sió has come a long way in the past 30 years to become the market leader. In 1977 there were no marketing and markets research people to survey consumer needs...
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LLP becoming an Infor partner
Date: 2007-03-28 08:00:00
LLP Group has become an official partner of Infor, the third largest business software supplier in the world. LLP Group is the official regional distributor of SunSystems, the business and...
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Aiming for 500 again
Date: 2007-03-28 08:00:00
Scania ended an excellent year in 2006. Revenues, income and cash-flow reached an all time record. Registered orders were 44 per cent up compared to the previous year. Production capacity...
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Hungarian retail trade keeping pace
Date: 2007-03-28 08:00:00
According to an Eurostat estimate, revenues in retail trade grew by 3,3 per cent on average in the 25 EU countries during 2006. In Hungary, revenues in retail trade grew...
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Dairy snack
Date: 2007-03-28 08:00:00
A new product in the constantly growing refrigerated dairy snack category. Good price/value ratio, attractive packaging for children with nice baby seal, communication....
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SIÓ-ECKES revenues growing by 50 per cent in 2006
Date: 2007-03-28 08:00:00
SIÓ_ECKES Kft. enjoyed a stable market position, continuous growth and achieved good financial results last year. A new growth strategy was adopted last year which is expected to lay down...
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Törleys and art
Date: 2007-03-28 08:00:00
A joint exhibition by two members of the Törley family has opened in Budafok. The paintings of Magdolna Piukovics and the sculptures of her daughter, R. Mária Törley are displayed...
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New warehouse
Date: 2007-03-28 08:00:00
DHL Express Magyarország Kft. will establish a 3 hectare logistic centre in Budapest with an investment of HUF 4,5 billion. It will be completed in August or September 2007. A...
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Unbalanced poultry
Date: 2007-03-28 08:00:00
The Agricultural Research Institute (AKI) monitors international poultry and meat market trends which are published in regular publications. Data from KSH and the price info system of AKI is worth...
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Zwack Nemes Pálinka
Date: 2007-03-28 08:00:00
Based on the success of Zwack Nemes Pálinka, bottling begun in March of Zwack Nemes Kecskeméti Barack Liqueur developed under the personal supervision of Sándor Zwack. Zwack Nemes Barack Liqueur...
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From ice making to ice tea
Date: 2007-03-28 08:00:00
FÁÜ began production of Pepsi Cola in 1970. They no longer have sales reps travelling by tram, but other changes have also taken place since PepsiCo became the owner. The...
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IMIGe getting stronger internationally
Date: 2007-03-28 08:00:00
IMIGe with Czech, Hungarian, Slovakian and Polish offices and Sales Activation Solutions (SAS) Lts. have established a new holding under the name POS Media Group. IMIGe used to be owned...
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Structure intact during growth
Date: 2007-03-28 08:00:00
The “price wave” generated by chocolate imports of recent years has not succeeded in changing the structure of the market or weakening the positions of strong brands. The dumping of...
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BILK changing its loading machinery
Date: 2007-03-28 08:00:00
BILK Kombiterminál Zrt. began to change its fleet of mobile loading machinery last year. They purchase two new machines for HUF 300 million. They also made improvements in the software...
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Peak inflation in the first quarter
Date: 2007-03-28 08:00:00
According to a forecast by GKI Gazdaságkutató Zrt., the new economic policy which begun in mid 2006 has led to tensions and is having a major effect on the economy....
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Cottage cheese from Montice
Date: 2007-03-28 08:00:00
The advantage of the new is no leackage, esthetical layout, and its good price/value ratio....
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From waist belts to weight control
Date: 2007-03-28 08:00:00
Nearly a hundred guests attended the fourth annual conference organised by the Trade Marketing Klub. Guests were greeted by Zsuzsanna Hermann, editor in chief of Trade Magazin. Krisztina Kovács, Consumer...
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Food under scrutiny
Date: 2007-03-28 08:00:00
According to Miklós Süth, national chief vet, food on the shelves in stores and marketplaces is going to be as safe again as it should be. Consumer trust has diminished...
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Winning Zwack spirits
Date: 2007-03-28 08:00:00
Of the ten spirits of Zwack Unicum Nyrt. nominated, 8 received prizes at the World Spirits Award competition held in Klagenfurt. Erdei Szeder és Bodza, Fehér Eper, Érlelt Cigánymeggy introduced...
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Pudding with cream improving its position
Date: 2007-03-28 08:00:00
According to Nielsen, the retail sales of desserts made from milk products increased by 7 per cent in terms of value last year and is over HUF 7 billion. The...
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Wincanton moving into new location
Date: 2007-03-28 08:00:00
Wincanton has moved into new premises of 21,600 square meters in ProLogis Park, in Gyál, near the junction of M5 and M0. Wincanton rents over 172 000 square meters of...
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Looking behind the figures
Date: 2007-03-28 08:00:00
Hyper markets took a high share – 38 per cent – from the overall sales of household chemical products last year. This percentage is 29 for food sales which means...
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Kylie Minogue
Date: 2007-03-28 08:00:00
Darling is a flowery, oriental fragrance for women with the sensuality, talent and uniqueness of Kylie Minogue....
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Mission, a view of the future, strategy, tactics
Date: 2007-03-28 08:00:00
According to Csíkné dr. Kovács Klára, managing director of the company organising the conference, the economic situation is catastrophic. Though present facts are not very promising, but if we know...
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To break conventions
Date: 2007-03-28 08:00:00
Zsolt Mészáros became the marketing manager of Borsodi Sörgyár ZRt. in January 2007. He had spent 13 years with Unilever in various marketing positions. He began his career as a...
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