The Hungarian consumer pre-plans consciously the purchases
According to the Shopper VIP research of GfK Hungária; Domestic customers are among the most conscious customers in Eastern Europe. Eighty-two percent of them claim to consciously plan their purchases in advance.
Hungarians are the role models of quick purchase and alternative searches. Fifty-five percent of the domestic costumers – the highest ratio in the region – say that they can normally make quick decisions, during the purchase. Similarly, the domestic buyers did agree with the statement that their purchases are planned in advance, because it is more effective.
Related news
Related news
Hungary has plenty of work to do in the regional “long-distance running”
Based on the ten- and twenty-year trends – one of…
Read more >Consumers hate “dynamic pricing”.
In the past period, customers had to familiarize themselves with…
Read more >NGM State Secretary: the ESG Act strengthens the competitiveness of Hungarian businesses
The aim of the law defining the framework for responsible…
Read more >